Rascasse Audience Intelligence

Pets Audience in Malaysia

A data profile of the people who buy, follow and care about Pets in Malaysia — modelled from more than twelve digital signal sources. Pets has an estimated audience of 6,530,875 people in Malaysia.

#42among Topic in Malaysia
#1in Pets & Animals

The average Pets fan in Malaysia is 39.1 years old, balanced, and lives primarily in Selangor.

The audience is concentrated in Selangor, Kuala Lumpur, Johor.

Demographically, the Pets audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Individualism, Travelling.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Pets profile in Malaysia.

Audience size
6.5M
in Malaysia
Gender
49.5%♀
50.5% male
Age
39.1
average years
Country rank
#60
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pets fans

49.5% are female, 50.5% are male, average age 39.1.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Pets audience in Malaysia
MetricValue
Female49.5%
Male50.5%
Average age39.1
Estimated audience size6,530,875
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Pets audience in Malaysia
Age bracketShare%
16-1915%
20-2926%
30-3922%
40-4920%
50+18%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Pets audience comes from Malaysia.

Worldwide audience distribution share by country for Pets
CountryShare
United States20.3%
Japan6.6%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pets audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

Pets fans by region: top regions in Malaysia
#RegionReachAffinity×
01Johor~1.5M1.81×
02Selangor~3M1.70×
03Penang~600K1.47×
04Kuala Lumpur~1.5M1.36×
05Perak~700K1.36×
06Sarawak~600K1.19×
07Negeri Sembilan~300K0.98×
08Malacca~200K0.98×
09Kedah~400K0.96×
10Sabah~600K0.94×
11Pahang~300K0.91×
12Labuan~40K0.80×
13Perlis~70K0.75×
14Kelantan~200K0.74×
15Putrajaya~20K0.69×
16Terengganu~200K0.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pets audience · What stands out
TraitClusterDeviationScore
IndividualismJOY0.89×
TravellingTHRILL0.85×
PatriotismCONSERVATISM0.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pets audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.66×
Family OrientationCONSERVATISM0.71×
Urban LifestyleOPEN0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Malaysia

See Pets audiences in other countries

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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