A data profile of the people who buy, follow and care about Pets in Poland — modelled from more than twelve digital signal sources. Pets has an estimated audience of 10,602,686 people in Poland.
Pets has an estimated audience of 10,602,686 people in Poland. 61.5% are female, 38.5% are male, average age 40.1. Top brand affinities: Dogs, Cats, Discount stores, Skirt, Blouse.
Top brand affinities include Dogs, Cats, Discount stores, with strongest over-indexing on Dogs (1.58× the country average).
Demographically, the Pets audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Pets fan in Poland is more female, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Dogs.
The key figures that characterise the Pets profile in Poland.
61.5% are female, 38.5% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 40.1 |
| Estimated audience size | 10,602,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Pets audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Pets audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mount Airy Casino Resort | Travel & Leisure | 2.15× | ||
| 02 | Craps | Games | 2.14× | ||
| 03 | Pocono Mountains | Travel & Leisure | 2.10× | ||
| 04 | Electronic data interchange | Technology & Electronics | 1.81× | ||
| 05 | Pennsylvania | Travel & Leisure | 1.72× | ||
| 06 | Skirt | Fashion & Accessoires | 1.65× | ||
| 07 | Blouse | Fashion & Accessoires | 1.64× | ||
| 08 | Gown | Fashion & Accessoires | 1.64× | ||
| 09 | Still Corners | Music & Radio | 1.63× | ||
| 10 | Frock | Fashion & Accessoires | 1.62× | ||
| 11 | Cybernetics | Politics & Society | 1.59× | ||
| 12 | Dogs | Pets & Animals | 1.58× | ||
| 13 | Cats | Pets & Animals | 1.58× | ||
| 14 | Like Mike | Movies & TV | 1.58× | ||
| 15 | Dreamies | Pets & Animals | 1.56× | ||
| 16 | Pet food | Pets & Animals | 1.54× | ||
| 17 | Pedigree | Pets & Animals | 1.52× | ||
| 18 | Happy Dog | Pets & Animals | 1.52× | ||
| 19 | Frolic | Pets & Animals | 1.52× | ||
| 20 | Discount stores | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.05× | |
| Individualism | JOY | 1.05× | |
| Urban Lifestyle | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.44× | |
| Travelling | THRILL | 0.46× | |
| Design Affinity | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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