A data profile of the people who buy, follow and care about Pet food in Poland — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 2,616,068 people in Poland.
Pet food has an estimated audience of 2,616,068 people in Poland. 70.4% are female, 29.6% are male, average age 39.1. Top brand affinities: Rossmann, Dog food, Pet store, Aldi, Cat food.
Top brand affinities include Rossmann, Dog food, Pet store, with strongest over-indexing on Rossmann (2.74× the country average).
Demographically, the Pet food audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Pet food fan in Poland is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
The key figures that characterise the Pet food profile in Poland.
70.4% are female, 29.6% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 39.1 |
| Estimated audience size | 2,616,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Pet food audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour Market | Shopping | 4.06× | ||
| 02 | Household goods | Home & Garden | 3.96× | ||
| 03 | Dog food | Pets & Animals | 3.81× | ||
| 04 | Cat food | Pets & Animals | 3.74× | ||
| 05 | Pet store | Pets & Animals | 3.72× | ||
| 06 | Purchase discount | Shopping | 3.61× | ||
| 07 | Dog collar | Pets & Animals | 3.58× | ||
| 08 | Cat play and toys | Pets & Animals | 3.54× | ||
| 09 | Maxi Zoo | Pets & Animals | 3.47× | ||
| 10 | Kitchen utensil | Home & Garden | 3.43× | ||
| 11 | Kitten | Pets & Animals | 3.29× | ||
| 12 | Dog walking | Pets & Animals | 3.04× | ||
| 13 | Rossmann | Shopping | 2.74× | ||
| 14 | Aldi | Shopping | 2.37× | ||
| 15 | Skin care | Beauty & Wellness | 1.89× | ||
| 16 | Cats | Pets & Animals | 1.81× | ||
| 17 | Parenting | Kids & Family | 1.74× | ||
| 18 | Animal | Pets & Animals | 1.53× | ||
| 19 | Castorama | Shopping | 1.52× | ||
| 20 | Auchan | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Individualism | JOY | 1.10× | |
| Travelling | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.29× | |
| Urban Lifestyle | OPEN | 0.71× | |
| Social Media Usage | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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