A data profile of the people who buy, follow and care about Castorama in Poland — modelled from more than twelve digital signal sources. Castorama has an estimated audience of 6,955,129 people in Poland.
Castorama has an estimated audience of 6,955,129 people in Poland. 66.9% are female, 33.1% are male, average age 39.7. Top brand affinities: IKEA, Pepco, Kaufland, Lidl, Garden.
Top brand affinities include IKEA, Pepco, Kaufland, with strongest over-indexing on IKEA (1.85× the country average).
Demographically, the Castorama audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Castorama fan in Poland is more female, around 39.7 years old, with strong Individualism tendencies and a notable affinity for IKEA.
The key figures that characterise the Castorama profile in Poland.
66.9% are female, 33.1% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 39.7 |
| Estimated audience size | 6,955,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Castorama audience comes from Poland.
| Country | Share |
|---|---|
| France | 55.6% |
| Poland | 32.3% |
| United States | 2.5% |
The strongest cross-interests of the Castorama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Black Red White | Home & Garden | 2.04× | ||
| 02 | Pepco | Fashion & Accessoires | 1.96× | ||
| 03 | IKEA | Home & Garden | 1.85× | ||
| 04 | Sephora | Shopping | 1.85× | ||
| 05 | PUDELEK | News | 1.82× | ||
| 06 | Kaufland | Shopping | 1.81× | ||
| 07 | JYSK | Home & Garden | 1.79× | ||
| 08 | Undergarment | Fashion & Accessoires | 1.78× | ||
| 09 | Smyk | Shopping | 1.74× | ||
| 10 | Rossmann | Shopping | 1.73× | ||
| 11 | Lidl | Shopping | 1.71× | ||
| 12 | Skirt | Fashion & Accessoires | 1.71× | ||
| 13 | Flower | Home & Garden | 1.65× | ||
| 14 | Blouse | Fashion & Accessoires | 1.65× | ||
| 15 | Garden | Home & Garden | 1.60× | ||
| 16 | Trousers | Fashion & Accessoires | 1.60× | ||
| 17 | H&M | Shopping | 1.59× | ||
| 18 | Men's clothing | Fashion & Accessoires | 1.57× | ||
| 19 | Discount stores | Shopping | 1.53× | ||
| 20 | Psychology | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.49× | |
| Need for Security | CONSERVATISM | 1.32× | |
| Healthy Lifestyle | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.86× | |
| Convenience Orientation | PREMIUM | 0.92× | |
| Quality Awareness | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Castorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.