A data profile of the people who buy, follow and care about Smyk in Poland — modelled from more than twelve digital signal sources. Smyk has an estimated audience of 3,760,838 people in Poland.
Smyk has an estimated audience of 3,760,838 people in Poland. 93.0% are female, 7.0% are male, average age 33.4. Top brand affinities: Shopping and fashion, Love & Sex, Breastfeeding, Orsay, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Love & Sex, Breastfeeding, with strongest over-indexing on Shopping and fashion (11.34× the country average).
Demographically, the Smyk audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Smyk fan in Poland is more female, around 33.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Smyk profile in Poland.
93.0% are female, 7.0% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 93.0% |
| Male | 7.0% |
| Average age | 33.4 |
| Estimated audience size | 3,760,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 51% | |
| 30-39 | 35% | |
| 40-49 | 5% | |
| 50+ | 2% |
of the worldwide Smyk audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 96.7% |
| Germany | 0.7% |
| United Kingdom | 0.6% |
The strongest cross-interests of the Smyk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 11.34× | ||
| 02 | Love & Sex | Kids & Family | 11.34× | ||
| 03 | Breastfeeding | Kids & Family | 11.34× | ||
| 04 | Orsay | Shopping | 11.34× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 11.34× | ||
| 06 | Sustainable products | Politics & Society | 11.34× | ||
| 07 | Lego Duplo | Kids & Family | 11.34× | ||
| 08 | Valentine's Day | Kids & Family | 11.34× | ||
| 09 | Christmas Gift | Kids & Family | 11.11× | ||
| 10 | Fisher-Price | Kids & Family | 8.57× | ||
| 11 | Baltic Sea | Travel & Leisure | 5.74× | ||
| 12 | Newsletter | Technology & Electronics | 5.25× | ||
| 13 | Rose | Home & Garden | 5.17× | ||
| 14 | Volunteer fire department | Health | 4.89× | ||
| 15 | Catholic Church | Politics & Society | 4.73× | ||
| 16 | Child care | Kids & Family | 4.35× | ||
| 17 | Lego | Kids & Family | 3.41× | ||
| 18 | Kindergarten | Kids & Family | 3.04× | ||
| 19 | Children's clothing | Fashion & Accessoires | 2.57× | ||
| 20 | Lidl | Shopping | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.07× | |
| Family Orientation | CONSERVATISM | 1.92× | |
| Spirituality | BALANCE | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.88× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Smyk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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