A data profile of the people who buy, follow and care about Baltic Sea in Poland — modelled from more than twelve digital signal sources. Baltic Sea has an estimated audience of 2,270,220 people in Poland.
Baltic Sea has an estimated audience of 2,270,220 people in Poland. 62.0% are female, 38.0% are male, average age 38.3. Top brand affinities: Boutiques, Apartment, Spas, Italy, Classical music.
Top brand affinities include Boutiques, Apartment, Spas, with strongest over-indexing on Boutiques (68.97× the country average).
Demographically, the Baltic Sea audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
The typical Baltic Sea fan in Poland is more female, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Boutiques.
The key figures that characterise the Baltic Sea profile in Poland.
62.0% are female, 38.0% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 38.3 |
| Estimated audience size | 2,270,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 19% |
The strongest cross-interests of the Baltic Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nice | Travel & Leisure | 73.77× | ||
| 02 | Musical theatre | Movies & TV | 70.30× | ||
| 03 | Apartment | Business & Career | 69.89× | ||
| 04 | Classical music | Music & Radio | 69.18× | ||
| 05 | Boutiques | Fashion & Accessoires | 68.97× | ||
| 06 | Amsterdam | Travel & Leisure | 68.71× | ||
| 07 | Theatre | Music & Radio | 68.49× | ||
| 08 | Italy | Travel & Leisure | 65.93× | ||
| 09 | Spas | Beauty & Wellness | 61.58× | ||
| 10 | Programming language | Technology & Electronics | 60.32× | ||
| 11 | Paris | Travel & Leisure | 58.82× | ||
| 12 | Handbags | Fashion & Accessoires | 56.03× | ||
| 13 | Fatherhood | Kids & Family | 54.52× | ||
| 14 | Chair | Home & Garden | 51.98× | ||
| 15 | Fantasy movies | Movies & TV | 51.95× | ||
| 16 | Vegetable | Food & Beverages | 50.67× | ||
| 17 | Money | Business & Career | 49.59× | ||
| 18 | TUI | Travel & Leisure | 45.64× | ||
| 19 | Aldi | Shopping | 43.28× | ||
| 20 | Smartphones | Technology & Electronics | 38.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 19.57× | |
| Healthy Lifestyle | BALANCE | 3.23× | |
| Need for Security | CONSERVATISM | 2.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.14× | |
| Urban Lifestyle | OPEN | 1.14× | |
| Individualism | JOY | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Baltic Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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