A data profile of the people who buy, follow and care about Boutiques in Poland — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 8,028,159 people in Poland.
Boutiques has an estimated audience of 8,028,159 people in Poland. 74.8% are female, 25.2% are male, average age 41.6. Top brand affinities: Super Express, Office 365, Plus-size clothing, Child development, Bonprix.
Top brand affinities include Super Express, Office 365, Plus-size clothing, with strongest over-indexing on Super Express (1.72× the country average).
Demographically, the Boutiques audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Boutiques fan in Poland is more female, around 41.6 years old, with strong Individualism tendencies and a notable affinity for Super Express.
The key figures that characterise the Boutiques profile in Poland.
74.8% are female, 25.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 41.6 |
| Estimated audience size | 8,028,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Boutiques audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mahjong | Games | 2.23× | ||
| 02 | Tablecloth | Home & Garden | 2.13× | ||
| 03 | Winiary (company) | Food & Beverages | 1.90× | ||
| 04 | Bonprix | Shopping | 1.88× | ||
| 05 | Office 365 | Technology & Electronics | 1.79× | ||
| 06 | Microsoft Teams | Technology & Electronics | 1.79× | ||
| 07 | Magnolia (film) | Movies & TV | 1.78× | ||
| 08 | Vendor | Business & Career | 1.77× | ||
| 09 | Plus-size clothing | Fashion & Accessoires | 1.74× | ||
| 10 | Super Express | News | 1.72× | ||
| 11 | Child development | Business & Career | 1.72× | ||
| 12 | Causeway Bay | Travel & Leisure | 1.72× | ||
| 13 | Macaulay Culkin | Movies & TV | 1.67× | ||
| 14 | Ranch | Travel & Leisure | 1.65× | ||
| 15 | Curtain | Home & Garden | 1.61× | ||
| 16 | Epilator | Beauty & Wellness | 1.61× | ||
| 17 | Uniqlo | Shopping | 1.60× | ||
| 18 | Sugarcane | Food & Beverages | 1.54× | ||
| 19 | Highball | Food & Beverages | 1.54× | ||
| 20 | Shellac | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.30× | |
| Price Sensitivity | PREMIUM | 0.96× | |
| Need for Security | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.45× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Travelling | THRILL | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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