A data profile of the people who buy, follow and care about Boutiques in Colombia — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 5,954,169 people in Colombia.
Boutiques has an estimated audience of 5,954,169 people in Colombia. 67.5% are female, 32.5% are male, average age 35.2. Top brand affinities: Adornment, Incentive, Eudora, Kansas, Tax break, Habana (baseball club).
Top brand affinities include Adornment, Incentive, Eudora, Kansas, with strongest over-indexing on Adornment (1.56× the country average).
Demographically, the Boutiques audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Boutiques fan in Colombia is more female, around 35.2 years old, with strong Creativity tendencies and a notable affinity for Adornment.
The key figures that characterise the Boutiques profile in Colombia.
67.5% are female, 32.5% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 35.2 |
| Estimated audience size | 5,954,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Boutiques audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 2.39× | ||
| 02 | Sara Lee Corporation | Food & Beverages | 2.00× | ||
| 03 | Kix (band) | Music & Radio | 1.77× | ||
| 04 | Habana (baseball club) | Sports | 1.75× | ||
| 05 | Citroën Xsara | Cars & Mobility | 1.72× | ||
| 06 | SOCAR | Business & Career | 1.71× | ||
| 07 | Grave goods | Kids & Family | 1.58× | ||
| 08 | Adornment | Fashion & Accessoires | 1.56× | ||
| 09 | Social exclusion | Politics & Society | 1.56× | ||
| 10 | Tax break | Politics & Society | 1.53× | ||
| 11 | Incentive | Business & Career | 1.52× | ||
| 12 | Ali (film) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Indulgence | JOY | 0.88× | |
| Risk Appetite | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.48× | |
| Patriotism | CONSERVATISM | 0.53× | |
| Career Orientation | POWER | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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