A data profile of the people who buy, follow and care about Boutiques in Denmark — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 1,208,601 people in Denmark.
Boutiques has an estimated audience of 1,208,601 people in Denmark. 66.1% are female, 33.9% are male, average age 46.4. Top brand affinities: Knitting needle, Knitting, Crochet, Yarn, Home Interior Design.
Top brand affinities include Knitting needle, Knitting, Crochet, with strongest over-indexing on Knitting needle (1.88× the country average).
Demographically, the Boutiques audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Boutiques fan in Denmark is more female, around 46.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Knitting needle.
The key figures that characterise the Boutiques profile in Denmark.
66.1% are female, 33.9% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 46.4 |
| Estimated audience size | 1,208,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Boutiques audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 2.27× | ||
| 02 | Ravelry | Internet & Social Media | 2.21× | ||
| 03 | Home Interior Design | Home & Garden | 1.90× | ||
| 04 | Knitting needle | Fashion & Accessoires | 1.88× | ||
| 05 | Knitting pattern | Fashion & Accessoires | 1.85× | ||
| 06 | Handmade | Home & Garden | 1.83× | ||
| 07 | Sewing machine | Home & Garden | 1.73× | ||
| 08 | Decoration | Home & Garden | 1.67× | ||
| 09 | Blouse | Fashion & Accessoires | 1.65× | ||
| 10 | Weaving | Fashion & Accessoires | 1.63× | ||
| 11 | Sewing | Home & Garden | 1.62× | ||
| 12 | Skirt | Fashion & Accessoires | 1.62× | ||
| 13 | Zizzi | Food & Beverages | 1.62× | ||
| 14 | Crochet | Home & Garden | 1.60× | ||
| 15 | Handmade jewelry | Fashion & Accessoires | 1.59× | ||
| 16 | Yarn | Fashion & Accessoires | 1.55× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 18 | Knitting | Home & Garden | 1.53× | ||
| 19 | Necklace | Fashion & Accessoires | 1.53× | ||
| 20 | Georg Jensen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Patriotism | CONSERVATISM | 1.24× | |
| Luxury Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Urban Lifestyle | OPEN | 0.87× | |
| Travelling | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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