A data profile of the people who buy, follow and care about Concerts in Denmark — modelled from more than twelve digital signal sources. Concerts has an estimated audience of 1,638,519 people in Denmark.
Concerts has an estimated audience of 1,638,519 people in Denmark. 53.4% are female, 46.6% are male, average age 46.2. Top brand affinities: d.b.a., Tivoli, Bauhaus, Cooking, YouSee.
Top brand affinities include d.b.a., Tivoli, Bauhaus, with strongest over-indexing on d.b.a. (2.6× the country average).
Demographically, the Concerts audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Concerts fan in Denmark is balanced, around 46.2 years old, with strong Travelling tendencies and a notable affinity for d.b.a..
The key figures that characterise the Concerts profile in Denmark.
53.4% are female, 46.6% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 46.2 |
| Estimated audience size | 1,638,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Concerts audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.2% |
| Japan | 4.4% |
The strongest cross-interests of the Concerts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | d.b.a. | Music & Radio | 2.60× | ||
| 02 | Tivoli | Music & Radio | 2.58× | ||
| 03 | Pop music | Music & Radio | 1.78× | ||
| 04 | Literature | Business & Career | 1.72× | ||
| 05 | Rock music | Music & Radio | 1.70× | ||
| 06 | Parties | Music & Radio | 1.70× | ||
| 07 | Beaches | Travel & Leisure | 1.66× | ||
| 08 | Royal Arena | Music & Radio | 1.65× | ||
| 09 | Friendship | Kids & Family | 1.62× | ||
| 10 | Bauhaus | Shopping | 1.58× | ||
| 11 | Holiday | Travel & Leisure | 1.56× | ||
| 12 | Price | Shopping | 1.56× | ||
| 13 | Coffeehouses | Food & Beverages | 1.55× | ||
| 14 | Happiness | Health | 1.55× | ||
| 15 | Hotels | Travel & Leisure | 1.53× | ||
| 16 | Cooking | Food & Beverages | 1.52× | ||
| 17 | YouSee | Technology & Electronics | 1.52× | ||
| 18 | Wine | Food & Beverages | 1.52× | ||
| 19 | Dogs | Pets & Animals | 1.52× | ||
| 20 | Vacations | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.02× | |
| Patriotism | CONSERVATISM | 1.00× | |
| Early Adopter Mentality | POWER | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Patriotism | CONSERVATISM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.