A data profile of the people who buy, follow and care about Concerts in Portugal — modelled from more than twelve digital signal sources. Concerts has an estimated audience of 2,537,159 people in Portugal.
The average Concerts fan in Portugal is 44.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Funk ostentação, Proibidão, Wesley Safadão, with strongest over-indexing on Funk ostentação (1.52× the country average).
Demographically, the Concerts audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Pet Ownership, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 20 regions tracked by Rascasse.
The typical Concerts fan in Portugal is balanced, around 44.3 years old, with strong Pet Ownership tendencies and a notable affinity for Funk ostentação.
The key figures that characterise the Concerts profile in Portugal.
54.7% are female, 45.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 44.3 |
| Estimated audience size | 2,537,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Concerts audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.2% |
| Japan | 4.4% |
Where the Concerts audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~300K | 1.91× | |
| 02 | Lisbon District | ~900K | 1.22× | |
| 03 | Bragança District | ~30K | 1.03× | |
| 04 | Portalegre District | ~30K | 1.03× | |
| 05 | Guarda District | ~30K | 1.02× | |
| 06 | Beja District | ~40K | 1.00× | |
| 07 | Vila Real District | ~50K | 0.99× | |
| 08 | Évora District | ~40K | 0.99× | |
| 09 | Coimbra District | ~100K | 0.98× | |
| 10 | Castelo Branco District | ~50K | 0.98× | |
| 11 | Setúbal District | ~300K | 0.97× | |
| 12 | Azores | ~70K | 0.97× | |
| 13 | Viana do Castelo District | ~60K | 0.97× | |
| 14 | Leiria District | ~100K | 0.96× | |
| 15 | Viseu District | ~80K | 0.96× | |
| 16 | Madeira | ~70K | 0.96× | |
| 17 | Porto District | ~500K | 0.95× | |
| 18 | Santarém District | ~100K | 0.95× | |
| 19 | Aveiro District | ~200K | 0.93× | |
| 20 | Braga District | ~200K | 0.91× |
The strongest cross-interests of the Concerts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Proibidão | Music & Radio | 1.58× | ||
| 02 | Wesley Safadão | Music & Radio | 1.55× | ||
| 03 | Club Sport Emelec | Sports | 1.55× | ||
| 04 | Jorge & Mateus | Music & Radio | 1.54× | ||
| 05 | Funk ostentação | Music & Radio | 1.52× | ||
| 06 | Alpha Blondy | Music & Radio | 1.52× | ||
| 07 | Pericles | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.04× | |
| Creativity | OPEN | 1.03× | |
| Tradition | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.88× | |
| Design Affinity | PREMIUM | 0.88× | |
| Individualism | JOY | 0.89× |
Concerts has an estimated audience of 2,537,159 people in Portugal, concentrated in Lisbon District and Porto District.
54.7% of Concerts fans are female, 45.3% are male, with an average age of 44.3 years.
Concerts fans show strongest brand affinity for Funk ostentação (1.52×), Proibidão (1.58×), and Wesley Safadão (1.55×) over the country average.
Concerts fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~500K), and Faro District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Concerts itself, the audience over-indexes on Proibidão (1.58×), Wesley Safadão (1.55×), Pericles (1.5×), and Alpha Blondy (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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