Rascasse Audience Intelligence

Concerts Audience in Mexico

Name: Concerts — Mexico
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Concerts in Mexico — modelled from more than twelve digital signal sources. Concerts has an estimated audience of 7,064,095 people in Mexico.

#8among Touchpoint in Mexico #24in Music & Radio

The average Concerts fan in Mexico is 33.9 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Concerts profile in Mexico.

Audience size

7.1M

in Mexico

Gender

50.2%♀

49.8% male

Age

33.9

average years

Country rank

#270

Touchpoint in Mexico

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Concerts fans

50.2% are female, 49.8% are male, average age 33.9.

Fig. 02

Gender split

50.2%

Female

49.8%

Male

Demographic split for Concerts audience in Mexico
Metric	Value
Female	50.2%
Male	49.8%
Average age	33.9
Estimated audience size	7,064,095

Fig. 03

Age distribution

Age distribution of the Concerts audience in Mexico
Age bracket	Share	%
16-19		32%
20-29		23%
30-39		19%
40-49		17%
50+		10%

Fig. 04

Worldwide distribution

2.0%

of the worldwide Concerts audience comes from Mexico.

Worldwide audience distribution share by country for Concerts
Country	Share
United States	22.5%
United Kingdom	5.2%
Japan	4.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Concerts audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Concerts fans by region: top regions in Mexico
#	Region	Reach	×
01	Baja California	~400K	1.44×
02	Nuevo Leon	~600K	1.38×
03	State of Mexico	~1.5M	1.37×
04	Jalisco	~600K	1.17×
05	Yucatan	~200K	1.10×
06	Distrito Federal	~1M	1.08×
07	Puebla	~400K	1.07×
08	Chihuahua	~300K	1.07×
09	Baja California Sur	~60K	1.05×
10	Guanajuato	~300K	1.02×
11	Nayarit	~70K	1.02×
12	Michoacan de Ocampo	~200K	1.01×
13	Coahuila de Zaragoza	~200K	1.00×
14	Aguascalientes	~90K	0.98×
15	Tlaxcala	~80K	0.97×
16	Zacatecas	~90K	0.96×
17	Hidalgo	~200K	0.95×
18	Campeche	~50K	0.95×
19	Colima	~40K	0.95×
20	Veracruz (state)	~400K	0.94×
21	Guerrero	~200K	0.94×
22	Morelos	~100K	0.94×
23	Durango	~90K	0.94×
24	Chiapas	~200K	0.93×
25	Oaxaca	~200K	0.92×
26	Sinaloa	~200K	0.89×

Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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