Gastronomy Audience in Mexico
Gastronomy has an estimated audience of 9,271,276 people in Mexico. 54.7% are female, 45.3% are male, average age 34.6. Top brand affinities: Catholic Church, Banana, MSN, Travel agency, Sarcasm.
Top brand affinities include Catholic Church, Banana, MSN, with strongest over-indexing on Catholic Church (2.58× the country average). Demographically, the Gastronomy audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Food & Beverages · Type: Touchpoint · Subtype: Field of study
Demographics of Gastronomy fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 34.6 |
| Estimated audience size | 9,271,276 |
Audience persona
The typical Gastronomy fan in Mexico is balanced, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.58× | Politics & Society |
| Banana | 2.63× | Food & Beverages |
| MSN | 2.44× | News |
| Travel agency | 2.82× | Travel & Leisure |
| Sarcasm | 2.6× | Politics & Society |
| Game consoles | 1.92× | Technology & Electronics |
| El País | 2.47× | News |
| Pedro Pascal | 2.09× | Movies & TV |
| Broadcasting of sports events | 3.07× | Movies & TV |
| Dentistry | 2.36× | Business & Career |
| Wattpad | 2.26× | Internet & Social Media |
| Freeware | 2.08× | Technology & Electronics |
| Breastfeeding | 2.75× | Kids & Family |
| Multi-level marketing | 3.27× | Business & Career |
| Sexology | 2.49× | Kids & Family |
| Pilsner | 3.5× | Food & Beverages |
| Herbalife | 3.93× | Health |
| Orange (fruit) | 3.27× | Food & Beverages |
| Avocado | 2.56× | Food & Beverages |
| Kitchenware | 2.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.37 |
| Travelling | THRILL | 1.33 |
| Creativity | OPEN | 1.1 |
| Need for Security | CONSERVATISM | 1.09 |
| Urban Lifestyle | OPEN | 1.08 |
| Price Sensitivity | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
See Gastronomy audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.