Gastronomy Audience in Mexico
Gastronomy has an estimated audience of 9,271,276 people in Mexico. 54.7% are female, 45.3% are male, average age 34.6. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (261.49× the country average). Demographically, the Gastronomy audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Food & Beverages · Type: Touchpoint
Demographics of Gastronomy fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 34.6 |
| Estimated audience size | 9,271,276 |
Audience persona
The typical Gastronomy fan in Mexico is balanced, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Gastronomy fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 261.49× | Shopping |
| Costa Rica | 488.48× | Travel & Leisure |
| Game consoles | 162.44× | Technology & Electronics |
| Catholic Church | 122.82× | Politics & Society |
| Travel agency | 85.58× | Travel & Leisure |
| Sarcasm | 81.62× | Politics & Society |
| Mobile game | 70.09× | Games |
| Banana | 62.6× | Food & Beverages |
| Exfoliation (cosmetology) | 147.18× | Beauty & Wellness |
| Valentine's Day | 118.1× | Kids & Family |
| El País | 60.22× | News |
| Broadcasting of sports events | 79.24× | Movies & TV |
| Dentistry | 53.88× | Business & Career |
| Daily Horoscope | 515.1× | Internet & Social Media |
| Multi-level marketing | 47.54× | Business & Career |
| Breastfeeding | 39.62× | Kids & Family |
| Sexology | 37.24× | Kids & Family |
| Freeware | 29.32× | Technology & Electronics |
| Orange (fruit) | 51.51× | Food & Beverages |
| Pilsner | 49.92× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 25.34 |
| Travelling | THRILL | 22.28 |
| Urban Lifestyle | OPEN | 4.18 |
| Risk Appetite | THRILL | 2.26 |
| Mindfulness | BALANCE | 1.6 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
See Gastronomy audiences in other countries
More Food & Beverages audiences in Mexico
- Boutiques (9,460,839)
- Spas (8,992,872)
- Parties (8,705,976)
- Beauty salons (8,025,304)
- University (7,678,448)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.