Beauty salons Audience in Mexico
Beauty salons has an estimated audience of 8,025,303 people in Mexico. 67.9% are female, 32.1% are male, average age 34.1. Top regions: Baja California, State of Mexico, Jalisco. Top brand affinities: Dresses, Handbags, Keratin, Cosmetology, Blouse.
The average Beauty salons fan in Mexico is 34.1 years old, more female, and lives primarily in Baja California. The audience is concentrated in Baja California, State of Mexico, Jalisco. Top brand affinities include Dresses, Handbags, Keratin, with strongest over-indexing on Dresses (1.52× the country average). Demographically, the Beauty salons audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Mindfulness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Beauty salons fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 34.1 |
| Estimated audience size | 8,025,303 |
Audience persona
The typical Beauty salons fan in Mexico is more female, around 34.1 years old, with strong Mindfulness tendencies and a notable affinity for Dresses.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Baja California | 1,295,685 | 3.89× |
| State of Mexico | 1,289,964 | 1.17× |
| Jalisco | 862,587 | 1.46× |
| Distrito Federal | 663,703 | 0.63× |
| Nuevo Leon | 643,130 | 1.34× |
| Chihuahua | 404,252 | 1.46× |
| Puebla | 383,127 | 0.9× |
| Veracruz (state) | 319,380 | 0.68× |
| Guanajuato | 258,683 | 0.68× |
| Oaxaca | 247,950 | 1.12× |
| Coahuila de Zaragoza | 219,337 | 0.91× |
| Chiapas | 204,450 | 0.85× |
| Michoacan de Ocampo | 200,886 | 0.72× |
| Yucatan | 194,706 | 1.17× |
| Sinaloa | 173,861 | 0.82× |
| Guerrero | 120,833 | 0.59× |
| Baja California Sur | 119,824 | 1.87× |
| Hidalgo | 115,270 | 0.59× |
| Durango | 90,302 | 0.81× |
| Aguascalientes | 88,811 | 0.87× |
| Morelos | 78,034 | 0.56× |
| Nayarit | 73,536 | 0.95× |
| Zacatecas | 42,071 | 0.41× |
| Colima | 36,855 | 0.72× |
| Tlaxcala | 36,227 | 0.39× |
| Campeche | 27,818 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dresses | 1.52× | Fashion & Accessoires |
| Handbags | 1.52× | Fashion & Accessoires |
| Keratin | 1.74× | Beauty & Wellness |
| Cosmetology | 1.61× | Beauty & Wellness |
| Blouse | 1.67× | Fashion & Accessoires |
| Eyelash | 1.75× | Beauty & Wellness |
| Eyebrow | 1.6× | Beauty & Wellness |
| Permanent makeup | 1.71× | Beauty & Wellness |
| Microblading | 1.76× | Beauty & Wellness |
| Sewing | 1.63× | Home & Garden |
| Manicure | 1.62× | Beauty & Wellness |
| Facial | 1.52× | Beauty & Wellness |
| Pedicure | 1.62× | Beauty & Wellness |
| Shampoo | 1.67× | Beauty & Wellness |
| Skirt | 1.54× | Fashion & Accessoires |
| Wedding dress | 1.64× | Fashion & Accessoires |
| Child care | 1.53× | Kids & Family |
| Crochet | 1.64× | Home & Garden |
| Knitting | 1.79× | Home & Garden |
| Foot | 1.52× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.29 |
| Price Sensitivity | PREMIUM | 2.01 |
| Risk Appetite | THRILL | 1.94 |
| Travelling | THRILL | 1.35 |
| Spirituality | BALANCE | 1.25 |
| Creativity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
See Beauty salons audiences in other countries
More Treatment audiences in Mexico
- Facial (2,724,586)
- Microblading (2,243,541)
- Laser (2,001,082)
- Facial care (1,112,164)
- Ultraviolet (477,112)
Frequently asked questions
How many fans does Beauty salons have in Mexico?
Beauty salons has an estimated audience of 8,025,303 people in Mexico, concentrated in Baja California and State of Mexico.
What is the gender split and age of Beauty salons fans?
67.9% of Beauty salons fans are female, 32.1% are male, with an average age of 34.1 years.
Which brands do Beauty salons fans like most?
Beauty salons fans show strongest brand affinity for Dresses (1.52×), Handbags (1.52×), and Keratin (1.74×) over the country average.
Where do Beauty salons fans live in Mexico?
Beauty salons fans in Mexico are most concentrated in Baja California (reach 1,295,685), State of Mexico (reach 1,289,964), and Jalisco (reach 862,587). These three regions account for the largest share of the active audience.
What other brands do Beauty salons fans also like?
Beyond Beauty salons itself, the audience over-indexes on Handbags (1.52×), Keratin (1.74×), Cosmetology (1.61×), and Blouse (1.67×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.