A data profile of the people who buy, follow and care about Gastronomy in France — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 9,131,216 people in France.
The average Gastronomy fan in France is 45.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (209.15× the country average).
Demographically, the Gastronomy audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Gastronomy fan in France is more female, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Gastronomy profile in France.
58.4% are female, 41.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 45.2 |
| Estimated audience size | 9,131,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Gastronomy audience comes from France.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
Where the Gastronomy audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.37× | |
| 02 | Auvergne-Rhône-Alpes | ~1.5M | 1.21× | |
| 03 | Occitanie | ~900K | 1.11× | |
| 04 | Nouvelle-Aquitaine | ~900K | 1.09× | |
| 05 | Provence-Alpes-Côte d'Azur | ~700K | 1.03× | |
| 06 | Bourgogne-Franche-Comté | ~400K | 1.02× | |
| 07 | Centre-Val de Loire | ~400K | 1.02× | |
| 08 | Pays de la Loire | ~500K | 1.01× | |
| 09 | Grand Est | ~700K | 0.99× | |
| 10 | Brittany | ~400K | 0.90× | |
| 11 | Normandy | ~400K | 0.87× | |
| 12 | Hauts-de-France | ~700K | 0.85× | |
| 13 | Corsica | ~30K | 0.74× |
The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 225.58× | ||
| 02 | Love & Sex | Kids & Family | 209.15× | ||
| 03 | Christmas Gift | Kids & Family | 35.60× | ||
| 04 | Christmas tree | Kids & Family | 27.41× | ||
| 05 | Kitchen garden | Home & Garden | 17.85× | ||
| 06 | Breast Cancer awareness | Health | 16.24× | ||
| 07 | Zoom lens | Technology & Electronics | 13.88× | ||
| 08 | Girl power | Politics & Society | 12.01× | ||
| 09 | Dentistry | Business & Career | 11.82× | ||
| 10 | Broadcasting of sports events | Movies & TV | 11.55× | ||
| 11 | Hormone | Health | 10.90× | ||
| 12 | Sustainable products | Politics & Society | 9.31× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 7.80× | ||
| 14 | Psoriasis Awareness | Health | 6.76× | ||
| 15 | Improvisation | Music & Radio | 4.48× | ||
| 16 | Permanent residency | Business & Career | 3.83× | ||
| 17 | Take-out | Food & Beverages | 2.70× | ||
| 18 | Kitchen | Home & Garden | 2.57× | ||
| 19 | Real property | Home & Garden | 2.10× | ||
| 20 | Renovation | Home & Garden | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.66× | |
| Quality Awareness | PREMIUM | 1.70× | |
| Career Orientation | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.84× | |
| Social Media Usage | JOY | 0.88× | |
| Extroversion | THRILL | 0.89× |
Gastronomy has an estimated audience of 9,131,216 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
58.4% of Gastronomy fans are female, 41.6% are male, with an average age of 45.2 years.
Gastronomy fans show strongest brand affinity for Love & Sex (209.15×), Christmas Gift (35.6×), and Kitchen garden (17.85×) over the country average.
Gastronomy fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1.5M), and Occitanie (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Gastronomy itself, the audience over-indexes on Christmas Gift (35.6×), Kitchen garden (17.85×), Christmas tree (27.41×), and Zoom lens (13.88×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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