Gastronomy Audience in France
Gastronomy has an estimated audience of 9,131,216 people in France. 58.4% are female, 41.6% are male, average age 45.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Real property, Dentistry, Google News, Renovation, Hormone.
The average Gastronomy fan in France is 45.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Real property, Dentistry, Google News, with strongest over-indexing on Real property (2.42× the country average). Demographically, the Gastronomy audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint · Subtype: Field of study
Demographics of Gastronomy fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 45.2 |
| Estimated audience size | 9,131,216 |
Audience persona
The typical Gastronomy fan in France is more female, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for Real property.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,240,308 | 1.37× |
| Auvergne-Rhône-Alpes | 1,304,878 | 1.21× |
| Occitanie | 880,673 | 1.12× |
| Nouvelle-Aquitaine | 876,027 | 1.09× |
| Grand Est | 733,553 | 0.99× |
| Provence-Alpes-Côte d'Azur | 700,716 | 1.03× |
| Hauts-de-France | 680,739 | 0.85× |
| Pays de la Loire | 512,517 | 1.01× |
| Brittany | 398,947 | 0.9× |
| Normandy | 380,908 | 0.86× |
| Bourgogne-Franche-Comté | 379,199 | 1.03× |
| Centre-Val de Loire | 351,816 | 1.02× |
| Corsica | 23,637 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.42× | Home & Garden |
| Dentistry | 5.59× | Business & Career |
| Google News | 1.82× | News |
| Renovation | 1.88× | Home & Garden |
| Hormone | 5.78× | Health |
| Lunch | 3.48× | Food & Beverages |
| Google Photos | 3.31× | Technology & Electronics |
| Take-out | 2.15× | Food & Beverages |
| Crédit Mutuel | 1.59× | Business & Career |
| MSN | 1.57× | News |
| France Info | 1.64× | Movies & TV |
| Kitchen | 1.63× | Home & Garden |
| Organic food | 1.68× | Food & Beverages |
| Vueling | 2.84× | Travel & Leisure |
| Voici | 1.75× | News |
| French cuisine | 1.74× | Food & Beverages |
| Grocery store | 2.18× | Food & Beverages |
| Fine-art photography | 2.61× | Technology & Electronics |
| Chess.com | 3.77× | Sports |
| Desserts | 1.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.39 |
| Patriotism | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.26 |
| DIY Mentality | THRILL | 1.25 |
| Design Affinity | PREMIUM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
See Gastronomy audiences in other countries
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Psychology (13,481,171)
- Architecture (13,278,718)
- Advertising (13,226,715)
Frequently asked questions
How many fans does Gastronomy have in France?
Gastronomy has an estimated audience of 9,131,216 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Gastronomy fans?
58.4% of Gastronomy fans are female, 41.6% are male, with an average age of 45.2 years.
Which brands do Gastronomy fans like most?
Gastronomy fans show strongest brand affinity for Real property (2.42×), Dentistry (5.59×), and Google News (1.82×) over the country average.
Where do Gastronomy fans live in France?
Gastronomy fans in France are most concentrated in Île-de-France (reach 2,240,308), Auvergne-Rhône-Alpes (reach 1,304,878), and Occitanie (reach 880,673). These three regions account for the largest share of the active audience.
What other brands do Gastronomy fans also like?
Beyond Gastronomy itself, the audience over-indexes on Dentistry (5.59×), Google News (1.82×), Renovation (1.88×), and Hormone (5.78×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.