A data profile of the people who buy, follow and care about Boutiques in France — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 12,962,425 people in France.
The average Boutiques fan in France is 43.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include vertbaudet, Kiabi, King Jouet, with strongest over-indexing on vertbaudet (2.42× the country average).
Demographically, the Boutiques audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Boutiques fan in France is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for vertbaudet.
The key figures that characterise the Boutiques profile in France.
66.2% are female, 33.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 43.9 |
| Estimated audience size | 12,962,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Boutiques audience comes from France.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
Where the Boutiques audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~800K | 1.29× | |
| 02 | Île-de-France | ~3M | 1.21× | |
| 03 | Occitanie | ~1.5M | 1.18× | |
| 04 | Auvergne-Rhône-Alpes | ~1.5M | 1.14× | |
| 05 | Provence-Alpes-Côte d'Azur | ~1M | 1.11× | |
| 06 | Nouvelle-Aquitaine | ~1M | 1.06× | |
| 07 | Pays de la Loire | ~700K | 0.97× | |
| 08 | Normandy | ~600K | 0.88× | |
| 09 | Corsica | ~60K | 0.88× | |
| 10 | Bourgogne-Franche-Comté | ~400K | 0.84× | |
| 11 | Centre-Val de Loire | ~400K | 0.84× | |
| 12 | Grand Est | ~900K | 0.83× | |
| 13 | Hauts-de-France | ~900K | 0.82× |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | vertbaudet | Fashion & Accessoires | 2.42× | ||
| 02 | King Jouet | Shopping | 2.04× | ||
| 03 | Pimkie | Shopping | 1.99× | ||
| 04 | Garden furniture | Home & Garden | 1.94× | ||
| 05 | Gémo | Fashion & Accessoires | 1.90× | ||
| 06 | Petit Bateau | Fashion & Accessoires | 1.90× | ||
| 07 | Decoration | Home & Garden | 1.87× | ||
| 08 | Kiabi | Fashion & Accessoires | 1.85× | ||
| 09 | Linens | Home & Garden | 1.84× | ||
| 10 | Children's clothing | Fashion & Accessoires | 1.76× | ||
| 11 | Home Design | Home & Garden | 1.70× | ||
| 12 | Deal of the day | Shopping | 1.69× | ||
| 13 | Blouse | Fashion & Accessoires | 1.68× | ||
| 14 | Sleeve | Fashion & Accessoires | 1.68× | ||
| 15 | Bricomarché | Home & Garden | 1.58× | ||
| 16 | Skirt | Fashion & Accessoires | 1.58× | ||
| 17 | H&M | Shopping | 1.56× | ||
| 18 | Aldi | Shopping | 1.52× | ||
| 19 | Sephora | Shopping | 1.51× | ||
| 20 | Bijou (jewellery) | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.24× | |
| Price Sensitivity | PREMIUM | 1.23× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Early Adopter Mentality | POWER | 0.80× |
Boutiques has an estimated audience of 12,962,425 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
66.2% of Boutiques fans are female, 33.8% are male, with an average age of 43.9 years.
Boutiques fans show strongest brand affinity for vertbaudet (2.42×), Kiabi (1.85×), and King Jouet (2.04×) over the country average.
Boutiques fans in France are most concentrated in Île-de-France (reach ~3M), Auvergne-Rhône-Alpes (reach ~1.5M), and Occitanie (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Boutiques itself, the audience over-indexes on Kiabi (1.85×), King Jouet (2.04×), H&M (1.56×), and Aldi (1.52×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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