Boutiques Audience in France
Boutiques has an estimated audience of 12,962,425 people in France. 66.2% are female, 33.8% are male, average age 43.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: vertbaudet, Kiabi, King Jouet, H&M, Aldi.
The average Boutiques fan in France is 43.9 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include vertbaudet, Kiabi, King Jouet, with strongest over-indexing on vertbaudet (2.42× the country average). Demographically, the Boutiques audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Boutiques fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 43.9 |
| Estimated audience size | 12,962,425 |
Audience persona
The typical Boutiques fan in France is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for vertbaudet.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,802,195 | 1.21× |
| Auvergne-Rhône-Alpes | 1,742,971 | 1.14× |
| Occitanie | 1,320,225 | 1.18× |
| Nouvelle-Aquitaine | 1,215,042 | 1.07× |
| Provence-Alpes-Côte d'Azur | 1,073,184 | 1.12× |
| Hauts-de-France | 930,133 | 0.82× |
| Grand Est | 862,620 | 0.82× |
| Brittany | 822,573 | 1.3× |
| Pays de la Loire | 700,640 | 0.97× |
| Normandy | 553,194 | 0.88× |
| Bourgogne-Franche-Comté | 434,700 | 0.83× |
| Centre-Val de Loire | 403,805 | 0.83× |
| Corsica | 54,422 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| vertbaudet | 2.42× | Fashion & Accessoires |
| Kiabi | 1.85× | Fashion & Accessoires |
| King Jouet | 2.04× | Shopping |
| H&M | 1.56× | Shopping |
| Aldi | 1.52× | Shopping |
| Gala | 1.98× | News |
| Sephora | 1.51× | Shopping |
| Linens | 1.84× | Home & Garden |
| Gémo | 1.9× | Fashion & Accessoires |
| Children's clothing | 1.76× | Fashion & Accessoires |
| Decoration | 1.87× | Home & Garden |
| Blouse | 1.68× | Fashion & Accessoires |
| Bijou (jewellery) | 1.5× | Fashion & Accessoires |
| Skirt | 1.58× | Fashion & Accessoires |
| Petit Bateau | 1.9× | Fashion & Accessoires |
| Deal of the day | 1.69× | Shopping |
| Sleeve | 1.68× | Fashion & Accessoires |
| Home Design | 1.7× | Home & Garden |
| Garden furniture | 1.94× | Home & Garden |
| Living room | 1.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.01 |
| Mindfulness | BALANCE | 1.99 |
| Community Orientation | OPEN | 1.63 |
| Indulgence | JOY | 1.55 |
| Extroversion | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
See Boutiques audiences in other countries
More Fashion & Accessoires audiences in France
- Concerts (14,774,540)
- Spas (12,408,527)
- Supermarket (10,957,307)
- Beauty salons (10,876,142)
- Parties (10,758,263)
Frequently asked questions
How many fans does Boutiques have in France?
Boutiques has an estimated audience of 12,962,425 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Boutiques fans?
66.2% of Boutiques fans are female, 33.8% are male, with an average age of 43.9 years.
Which brands do Boutiques fans like most?
Boutiques fans show strongest brand affinity for vertbaudet (2.42×), Kiabi (1.85×), and King Jouet (2.04×) over the country average.
Where do Boutiques fans live in France?
Boutiques fans in France are most concentrated in Île-de-France (reach 2,802,195), Auvergne-Rhône-Alpes (reach 1,742,971), and Occitanie (reach 1,320,225). These three regions account for the largest share of the active audience.
What other brands do Boutiques fans also like?
Beyond Boutiques itself, the audience over-indexes on Kiabi (1.85×), King Jouet (2.04×), H&M (1.56×), and Aldi (1.52×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.