A data profile of the people who buy, follow and care about Boutiques in United Kingdom — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 17,057,341 people in United Kingdom.
The average Boutiques fan in United Kingdom is 44.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Matalan, Very (online retailer), Dresses, with strongest over-indexing on Matalan (2.04× the country average).
Demographically, the Boutiques audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Boutiques fan in United Kingdom is more female, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Matalan.
The key figures that characterise the Boutiques profile in United Kingdom.
73.2% are female, 26.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 44.0 |
| Estimated audience size | 17,057,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Boutiques audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
Where the Boutiques audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~2.5M | 1.71× | |
| 02 | West Midlands | ~900K | 1.24× | |
| 03 | North East | ~800K | 1.24× | |
| 04 | England | ~13M | 1.14× | |
| 05 | Northern Ireland | ~600K | 1.09× | |
| 06 | South East | ~2.5M | 1.04× | |
| 07 | Scotland | ~1.5M | 0.94× | |
| 08 | Wales | ~800K | 0.84× | |
| 09 | East Midlands | ~1M | 0.82× | |
| 10 | East of England | ~1M | 0.79× | |
| 11 | South West | ~1M | 0.71× | |
| 12 | North West | ~1M | 0.57× |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matalan | Shopping | 2.04× | ||
| 02 | Freemans | Fashion & Accessoires | 2.00× | ||
| 03 | J. D. Williams | Shopping | 1.96× | ||
| 04 | Home Interior Design | Home & Garden | 1.87× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.78× | ||
| 06 | Blouse | Fashion & Accessoires | 1.78× | ||
| 07 | Home Design | Home & Garden | 1.72× | ||
| 08 | MSN | News | 1.69× | ||
| 09 | Skirt | Fashion & Accessoires | 1.67× | ||
| 10 | Gala Bingo | Games | 1.66× | ||
| 11 | New Look | Fashion & Accessoires | 1.65× | ||
| 12 | Mecca Bingo | Games | 1.62× | ||
| 13 | Costco | Shopping | 1.56× | ||
| 14 | Self care | Health | 1.56× | ||
| 15 | Cosmetology | Beauty & Wellness | 1.56× | ||
| 16 | Dresses | Fashion & Accessoires | 1.55× | ||
| 17 | Debenhams | Fashion & Accessoires | 1.51× | ||
| 18 | Katie Price | Fashion & Accessoires | 1.51× | ||
| 19 | Property finder | Home & Garden | 1.51× | ||
| 20 | Very (online retailer) | Website / Newspaper / Magazine | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.22× | |
| Individualism | JOY | 1.21× | |
| Creativity | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.83× | |
| Spirituality | BALANCE | 0.85× |
Boutiques has an estimated audience of 17,057,341 people in United Kingdom, concentrated in England and South East.
73.2% of Boutiques fans are female, 26.8% are male, with an average age of 44.0 years.
Boutiques fans show strongest brand affinity for Matalan (2.04×), Very (online retailer) (1.5×), and Dresses (1.55×) over the country average.
Boutiques fans in United Kingdom are most concentrated in England (reach ~13M), South East (reach ~2.5M), and Yorkshire and the Humber (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Boutiques itself, the audience over-indexes on Very (online retailer) (1.5×), Dresses (1.55×), New Look (1.65×), and Debenhams (1.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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