Boutiques Audience in United Kingdom
Boutiques has an estimated audience of 17,057,341 people in United Kingdom. 73.2% are female, 26.8% are male, average age 44.0. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Matalan, Dresses, Very (online retailer), New Look, Debenhams.
The average Boutiques fan in United Kingdom is 44.0 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Matalan, Dresses, Very (online retailer), with strongest over-indexing on Matalan (2.04× the country average). Demographically, the Boutiques audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Boutiques fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 44.0 |
| Estimated audience size | 17,057,341 |
Audience persona
The typical Boutiques fan in United Kingdom is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Matalan.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,793,006 | 1.14× |
| South East | 2,388,793 | 1.04× |
| Yorkshire and the Humber | 2,387,689 | 1.74× |
| Scotland | 1,437,100 | 0.94× |
| East of England | 1,186,492 | 0.76× |
| East Midlands | 933,772 | 0.78× |
| West Midlands | 916,600 | 1.25× |
| South West | 907,875 | 0.65× |
| North West | 890,035 | 0.49× |
| North East | 853,762 | 1.29× |
| Wales | 796,735 | 0.82× |
| Northern Ireland | 580,717 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matalan | 2.04× | Shopping |
| Dresses | 1.55× | Fashion & Accessoires |
| Very (online retailer) | 1.5× | |
| New Look | 1.65× | Fashion & Accessoires |
| Debenhams | 1.51× | Fashion & Accessoires |
| Children's clothing | 1.78× | Fashion & Accessoires |
| Skirt | 1.67× | Fashion & Accessoires |
| Costco | 1.56× | Shopping |
| Self care | 1.56× | Health |
| Home Interior Design | 1.87× | Home & Garden |
| Gala Bingo | 1.66× | Games |
| Blouse | 1.78× | Fashion & Accessoires |
| Home Design | 1.72× | Home & Garden |
| Freemans | 2× | Fashion & Accessoires |
| Katie Price | 1.51× | Fashion & Accessoires |
| J. D. Williams | 1.96× | Shopping |
| Property finder | 1.51× | Home & Garden |
| Cosmetology | 1.56× | Beauty & Wellness |
| Mecca Bingo | 1.62× | Games |
| Hobbycraft | 1.51× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.3 |
| Indulgence | JOY | 1.29 |
| Creativity | OPEN | 1.14 |
| Luxury Orientation | PREMIUM | 1.09 |
| Convenience Orientation | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
See Boutiques audiences in other countries
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- Concerts (18,153,370)
- Spas (17,922,851)
- Beauty salons (17,479,554)
Frequently asked questions
How many fans does Boutiques have in United Kingdom?
Boutiques has an estimated audience of 17,057,341 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Boutiques fans?
73.2% of Boutiques fans are female, 26.8% are male, with an average age of 44.0 years.
Which brands do Boutiques fans like most?
Boutiques fans show strongest brand affinity for Matalan (2.04×), Dresses (1.55×), and Very (online retailer) (1.5×) over the country average.
Where do Boutiques fans live in United Kingdom?
Boutiques fans in United Kingdom are most concentrated in England (reach 12,793,006), South East (reach 2,388,793), and Yorkshire and the Humber (reach 2,387,689). These three regions account for the largest share of the active audience.
What other brands do Boutiques fans also like?
Beyond Boutiques itself, the audience over-indexes on Dresses (1.55×), Very (online retailer) (1.5×), New Look (1.65×), and Debenhams (1.51×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.