A data profile of the people who buy, follow and care about Spas in United Kingdom — modelled from more than twelve digital signal sources. Spas has an estimated audience of 17,922,851 people in United Kingdom.
The average Spas fan in United Kingdom is 44.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Anti-aging cream, Facial, Spa, Belgium, with strongest over-indexing on Anti-aging cream (1.63× the country average).
Demographically, the Spas audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Spas fan in United Kingdom is more female, around 44.5 years old, with strong Creativity tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Spas profile in United Kingdom.
69.5% are female, 30.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 44.5 |
| Estimated audience size | 17,922,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Spas audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
Where the Spas audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~3M | 1.28× | |
| 02 | North West | ~2.5M | 1.22× | |
| 03 | South West | ~2M | 1.21× | |
| 04 | South East | ~2.5M | 1.08× | |
| 05 | East of England | ~2M | 1.08× | |
| 06 | England | ~13M | 1.07× | |
| 07 | East Midlands | ~1.5M | 1.07× | |
| 08 | Wales | ~1M | 1.06× | |
| 09 | Scotland | ~1.5M | 1.03× | |
| 10 | Northern Ireland | ~500K | 0.85× | |
| 11 | Yorkshire and the Humber | ~1M | 0.73× | |
| 12 | North East | ~500K | 0.71× | |
| 13 | West Midlands | ~500K | 0.63× |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spa, Belgium | Travel & Leisure | 1.82× | ||
| 02 | Riedel (glass manufacturer) | Home & Garden | 1.74× | ||
| 03 | Anti-aging cream | Beauty & Wellness | 1.63× | ||
| 04 | Massage parlor | Health | 1.63× | ||
| 05 | Essential Mix | Music & Radio | 1.62× | ||
| 06 | Ax Paris | Fashion & Accessoires | 1.61× | ||
| 07 | The Sunday Game | Movies & TV | 1.61× | ||
| 08 | Facial | Beauty & Wellness | 1.60× | ||
| 09 | Slot Machine (band) | Music & Radio | 1.57× | ||
| 10 | Stone massage | Health | 1.56× | ||
| 11 | Bamboo massage | Health | 1.56× | ||
| 12 | Global TV (Indonesia) | Movies & TV | 1.56× | ||
| 13 | Scott Eastwood | Movies & TV | 1.55× | ||
| 14 | Camogie | Sports | 1.55× | ||
| 15 | Jio | Technology & Electronics | 1.55× | ||
| 16 | Centaline Property Agency | Brand | 1.54× | ||
| 17 | Ann Curtis | Movies & TV | 1.53× | ||
| 18 | Vaseline | Beauty & Wellness | 1.52× | ||
| 19 | Mark Brown | Sports | 1.51× | ||
| 20 | Jacuzzi | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.16× | |
| Extroversion | THRILL | 1.10× | |
| Family Orientation | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Pet Ownership | JOY | 0.86× | |
| Spirituality | BALANCE | 0.87× |
Spas has an estimated audience of 17,922,851 people in United Kingdom, concentrated in England and Greater London.
69.5% of Spas fans are female, 30.5% are male, with an average age of 44.5 years.
Spas fans show strongest brand affinity for Anti-aging cream (1.63×), Facial (1.6×), and Spa, Belgium (1.82×) over the country average.
Spas fans in United Kingdom are most concentrated in England (reach ~13M), Greater London (reach ~3M), and South East (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Spas itself, the audience over-indexes on Facial (1.6×), Spa, Belgium (1.82×), Jacuzzi (1.5×), and Ax Paris (1.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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