Spas Audience in United Kingdom
Spas has an estimated audience of 17,922,851 people in United Kingdom. 69.5% are female, 30.5% are male, average age 44.5. Top regions: England, Greater London, South East. Top brand affinities: Anti-aging cream, Facial, Spa, Belgium, Jacuzzi, Ax Paris.
The average Spas fan in United Kingdom is 44.5 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Anti-aging cream, Facial, Spa, Belgium, with strongest over-indexing on Anti-aging cream (1.63× the country average). Demographically, the Spas audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Spas fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 44.5 |
| Estimated audience size | 17,922,851 |
Audience persona
The typical Spas fan in United Kingdom is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Anti-aging cream.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,442,138 | 1.07× |
| Greater London | 2,988,287 | 1.28× |
| South East | 2,599,049 | 1.08× |
| North West | 2,334,516 | 1.22× |
| South West | 1,788,083 | 1.21× |
| East of England | 1,769,961 | 1.08× |
| Scotland | 1,657,558 | 1.03× |
| East Midlands | 1,352,601 | 1.07× |
| Wales | 1,086,399 | 1.06× |
| Yorkshire and the Humber | 1,048,684 | 0.73× |
| North East | 488,985 | 0.7× |
| West Midlands | 481,018 | 0.63× |
| Northern Ireland | 463,984 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anti-aging cream | 1.63× | Beauty & Wellness |
| Facial | 1.6× | Beauty & Wellness |
| Spa, Belgium | 1.82× | Travel & Leisure |
| Jacuzzi | 1.5× | Home & Garden |
| Ax Paris | 1.61× | Fashion & Accessoires |
| Stone massage | 1.56× | Health |
| Scott Eastwood | 1.55× | Movies & TV |
| Vaseline | 1.52× | Beauty & Wellness |
| Massage parlor | 1.63× | Health |
| Bamboo massage | 1.56× | Health |
| Camogie | 1.55× | Sports |
| Mark Brown (golfer) | 1.51× | Sports |
| Riedel (glass manufacturer) | 1.74× | Home & Garden |
| Essential Mix | 1.62× | Music & Radio |
| The Sunday Game | 1.61× | Movies & TV |
| Global TV (Indonesia) | 1.56× | Movies & TV |
| Jio | 1.55× | Technology & Electronics |
| Ann Curtis | 1.53× | Movies & TV |
| Centaline Property Agency | 1.54× | |
| Slot Machine (band) | 1.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Design Affinity | PREMIUM | 1.22 |
| Travelling | THRILL | 1.11 |
| Luxury Orientation | PREMIUM | 1.09 |
| Creativity | OPEN | 1.07 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
See Spas audiences in other countries
More Treatment audiences in United Kingdom
- Facial (6,422,527)
- Laser (3,918,454)
- Facial care (3,268,741)
- Silicone (2,322,504)
- Ultraviolet (2,141,928)
Frequently asked questions
How many fans does Spas have in United Kingdom?
Spas has an estimated audience of 17,922,851 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Spas fans?
69.5% of Spas fans are female, 30.5% are male, with an average age of 44.5 years.
Which brands do Spas fans like most?
Spas fans show strongest brand affinity for Anti-aging cream (1.63×), Facial (1.6×), and Spa, Belgium (1.82×) over the country average.
Where do Spas fans live in United Kingdom?
Spas fans in United Kingdom are most concentrated in England (reach 13,442,138), Greater London (reach 2,988,287), and South East (reach 2,599,049). These three regions account for the largest share of the active audience.
What other brands do Spas fans also like?
Beyond Spas itself, the audience over-indexes on Facial (1.6×), Spa, Belgium (1.82×), Jacuzzi (1.5×), and Ax Paris (1.61×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.