A data profile of the people who buy, follow and care about Sephora in France — modelled from more than twelve digital signal sources. Sephora has an estimated audience of 9,963,088 people in France.
The average Sephora fan in France is 36.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include H&M, Kiabi, Primark, with strongest over-indexing on H&M (2.2× the country average).
Demographically, the Sephora audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sephora fan in France is more female, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for H&M.
The key figures that characterise the Sephora profile in France.
77.6% are female, 22.4% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 36.6 |
| Estimated audience size | 9,963,088 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Sephora audience comes from France.
| Country | Share |
|---|---|
| United States | 32.5% |
| France | 6.1% |
| Italy | 6.0% |
Where the Sephora audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2.5M | 1.39× | |
| 02 | Provence-Alpes-Côte d'Azur | ~900K | 1.19× | |
| 03 | Grand Est | ~900K | 1.14× | |
| 04 | Hauts-de-France | ~900K | 1.05× | |
| 05 | Auvergne-Rhône-Alpes | ~1M | 1.00× | |
| 06 | Occitanie | ~900K | 1.00× | |
| 07 | Bourgogne-Franche-Comté | ~400K | 0.99× | |
| 08 | Normandy | ~500K | 0.96× | |
| 09 | Centre-Val de Loire | ~400K | 0.95× | |
| 10 | Nouvelle-Aquitaine | ~800K | 0.92× | |
| 11 | Pays de la Loire | ~500K | 0.84× | |
| 12 | Brittany | ~400K | 0.82× | |
| 13 | Corsica | ~40K | 0.74× |
The strongest cross-interests of the Sephora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 2.76× | ||
| 02 | Pimkie | Shopping | 2.76× | ||
| 03 | Yves Rocher (company) | Beauty & Wellness | 2.54× | ||
| 04 | vertbaudet | Fashion & Accessoires | 2.51× | ||
| 05 | Gémo | Fashion & Accessoires | 2.45× | ||
| 06 | Kiabi | Fashion & Accessoires | 2.37× | ||
| 07 | Rituals | Beauty & Wellness | 2.24× | ||
| 08 | H&M | Shopping | 2.20× | ||
| 09 | Natural product | Food & Beverages | 2.14× | ||
| 10 | Primark | Shopping | 2.10× | ||
| 11 | Skin care | Beauty & Wellness | 2.01× | ||
| 12 | Linens | Home & Garden | 1.96× | ||
| 13 | La Redoute | Shopping | 1.81× | ||
| 14 | Fragrances | Beauty & Wellness | 1.71× | ||
| 15 | Personal care | Health | 1.70× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.64× | ||
| 17 | Dresses | Fashion & Accessoires | 1.60× | ||
| 18 | IKEA | Home & Garden | 1.58× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.58× | ||
| 20 | Etam | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.33× | |
| Creativity | OPEN | 1.28× | |
| Design Affinity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.31× | |
| Career Orientation | POWER | 0.57× | |
| Risk Appetite | THRILL | 0.59× |
Sephora's target market in France covers an estimated 9,963,088 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
77.6% of the Sephora audience are female, 22.4% are male, with an average age of 36.6 years.
Sephora fans show strongest brand affinity for H&M (2.2×), Kiabi (2.37×), and Primark (2.1×) over the country average.
Sephora fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1M), and Hauts-de-France (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Sephora itself, the audience over-indexes on Kiabi (2.37×), Primark (2.1×), Yves Rocher (company) (2.54×), and La Redoute (1.81×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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