Sephora Target Market in France
Sephora has an estimated audience of 9,963,088 people in France. 77.6% are female, 22.4% are male, average age 36.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: H&M, Kiabi, Primark, Yves Rocher (company), La Redoute.
The average Sephora fan in France is 36.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include H&M, Kiabi, Primark, with strongest over-indexing on H&M (2.2× the country average). Demographically, the Sephora audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Drugstore
Customer demographics of Sephora
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 36.6 |
| Estimated audience size | 9,963,088 |
Audience persona
The typical Sephora fan in France is more female, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for H&M.
Sephora customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~2.5M | 1.39× |
| Auvergne-Rhône-Alpes | ~1M | 1× |
| Hauts-de-France | ~900K | 1.05× |
| Grand Est | ~900K | 1.14× |
| Provence-Alpes-Côte d'Azur | ~900K | 1.19× |
| Occitanie | ~900K | 1× |
| Nouvelle-Aquitaine | ~800K | 0.92× |
| Pays de la Loire | ~500K | 0.84× |
| Normandy | ~500K | 0.96× |
| Bourgogne-Franche-Comté | ~400K | 0.99× |
| Brittany | ~400K | 0.82× |
| Centre-Val de Loire | ~400K | 0.95× |
| Corsica | ~40K | 0.74× |
Top brand affinities of the Sephora audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| H&M | 2.2× | Shopping |
| Kiabi | 2.37× | Fashion & Accessoires |
| Primark | 2.1× | Shopping |
| Yves Rocher (company) | 2.54× | Beauty & Wellness |
| La Redoute | 1.81× | Shopping |
| vertbaudet | 2.51× | Fashion & Accessoires |
| IKEA | 1.58× | Home & Garden |
| Gémo | 2.45× | Fashion & Accessoires |
| Boutiques | 1.58× | Fashion & Accessoires |
| Fragrances | 1.71× | Beauty & Wellness |
| Beauty salons | 1.64× | Beauty & Wellness |
| Natural skin care | 2.76× | Beauty & Wellness |
| Dresses | 1.6× | Fashion & Accessoires |
| Natural product | 2.14× | Food & Beverages |
| Rituals | 2.24× | Beauty & Wellness |
| Personal care | 1.7× | Health |
| Linens | 1.96× | Home & Garden |
| Pimkie | 2.76× | Shopping |
| Skin care | 2.01× | Beauty & Wellness |
| Children's clothing | 1.93× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.33 |
| Creativity | OPEN | 1.28 |
| Design Affinity | PREMIUM | 1.24 |
| Price Sensitivity | PREMIUM | 1.05 |
| DIY Mentality | THRILL | 1.01 |
| Travelling | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| France | 6.1% |
| Italy | 6.0% |
See Sephora audiences in other countries
More Drugstore audiences in France
- Notino (2,969,268)
- GlossyBox.co.uk (97,448)
- Rossmann (81,032)
- Boots UK (80,355)
- Matas (drug store) (78,035)
Frequently asked questions
Who is Sephora's target market in France?
Sephora's target market in France covers an estimated 9,963,088 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Sephora customers?
77.6% of the Sephora audience are female, 22.4% are male, with an average age of 36.6 years.
Which brands do Sephora fans like most?
Sephora fans show strongest brand affinity for H&M (2.2×), Kiabi (2.37×), and Primark (2.1×) over the country average.
Where do Sephora fans live in France?
Sephora fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1M), and Hauts-de-France (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Sephora fans also like?
Beyond Sephora itself, the audience over-indexes on Kiabi (2.37×), Primark (2.1×), Yves Rocher (company) (2.54×), and La Redoute (1.81×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.