Gémo Target Market in France
Gémo has an estimated audience of 5,609,356 people in France. 89.7% are female, 10.3% are male, average age 37.5. Top regions: Hauts-de-France, Auvergne-Rhône-Alpes, Île-de-France. Top brand affinities: Love & Sex, Christmas Gift, King Jouet, Kitchen garden, Pimkie.
The average Gémo fan in France is 37.5 years old, more female, and lives primarily in Hauts-de-France. The audience is concentrated in Hauts-de-France, Auvergne-Rhône-Alpes, Île-de-France. Top brand affinities include Love & Sex, Christmas Gift, King Jouet, with strongest over-indexing on Love & Sex (155.67× the country average). Demographically, the Gémo audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Customer demographics of Gémo
| Metric | Value |
|---|---|
| Female | 89.7% |
| Male | 10.3% |
| Average age | 37.5 |
| Estimated audience size | 5,609,356 |
Audience persona
The typical Gémo fan in France is more female, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
Gémo customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Hauts-de-France | ~700K | 1.49× |
| Auvergne-Rhône-Alpes | ~600K | 0.98× |
| Île-de-France | ~600K | 0.62× |
| Nouvelle-Aquitaine | ~500K | 1× |
| Grand Est | ~500K | 1.03× |
| Pays de la Loire | ~400K | 1.38× |
| Occitanie | ~400K | 0.86× |
| Normandy | ~400K | 1.31× |
| Centre-Val de Loire | ~300K | 1.35× |
| Provence-Alpes-Côte d'Azur | ~300K | 0.64× |
| Bourgogne-Franche-Comté | ~200K | 1.08× |
| Brittany | ~200K | 0.88× |
| Corsica | ~10K | 0.39× |
Top brand affinities of the Gémo audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 155.67× | Kids & Family |
| Christmas Gift | 50.55× | Kids & Family |
| King Jouet | 13.58× | Shopping |
| Kitchen garden | 13.21× | Home & Garden |
| Pimkie | 10.46× | Shopping |
| Christmas tree | 21.29× | Kids & Family |
| IKKS | 16.41× | Fashion & Accessoires |
| Tape à l'oeil | 23.72× | Kids & Family |
| C&A | 8.98× | Shopping |
| Primark | 4.25× | Shopping |
| H&M | 3.64× | Shopping |
| Breast Cancer awareness | 14.59× | Health |
| Catimini | 24.39× | Fashion & Accessoires |
| IKEA | 3.13× | Home & Garden |
| Hormone | 9.71× | Health |
| Selfridges | 230.46× | Shopping |
| Conforama | 2.88× | Home & Garden |
| Boulanger | 3.05× | Shopping |
| Intersport | 2.95× | Shopping |
| Zoom lens | 8.45× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.56 |
| Mindfulness | BALANCE | 2.28 |
| Community Orientation | OPEN | 2.06 |
| Price Sensitivity | PREMIUM | 1.72 |
| Family Orientation | CONSERVATISM | 1.65 |
| Indulgence | JOY | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 90.0% |
| United States | 0.9% |
| Brazil | 0.6% |
See Gémo audiences in other countries
More Fashion & Accessoires audiences in France
- Boursorama (21,472,131)
- Doctolib (20,809,772)
- Orange (UK) (20,681,782)
- Engie (19,184,022)
- Lidl (14,254,952)
Frequently asked questions
Who is Gémo's target market in France?
Gémo's target market in France covers an estimated 5,609,356 people, concentrated in Hauts-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Gémo customers?
89.7% of the Gémo audience are female, 10.3% are male, with an average age of 37.5 years.
Which brands do Gémo fans like most?
Gémo fans show strongest brand affinity for Love & Sex (155.67×), Christmas Gift (50.55×), and King Jouet (13.58×) over the country average.
Where do Gémo fans live in France?
Gémo fans in France are most concentrated in Hauts-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~600K), and Île-de-France (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Gémo fans also like?
Beyond Gémo itself, the audience over-indexes on Christmas Gift (50.55×), King Jouet (13.58×), Kitchen garden (13.21×), and Pimkie (10.46×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Gémo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.