A data profile of the people who buy, follow and care about Gémo in France — modelled from more than twelve digital signal sources. Gémo has an estimated audience of 5,731,058 people in France.
The average Gémo fan in France is 37.5 years old, more female, and lives primarily in Hauts-de-France.
The audience is concentrated in Hauts-de-France, Auvergne-Rhône-Alpes, Île-de-France.
Top brand affinities include Love & Sex, Christmas Gift, King Jouet, with strongest over-indexing on Love & Sex (155.67× the country average).
Demographically, the Gémo audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Gémo fan in France is more female, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Gémo profile in France.
89.7% are female, 10.3% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 89.7% |
| Male | 10.3% |
| Average age | 37.5 |
| Estimated audience size | 5,731,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 28% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide Gémo audience comes from France.
| Country | Share |
|---|---|
| France | 89.9% |
| United States | 0.9% |
| Brazil | 0.6% |
Where the Gémo audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~700K | 1.49× | |
| 02 | Pays de la Loire | ~400K | 1.38× | |
| 03 | Centre-Val de Loire | ~300K | 1.35× | |
| 04 | Normandy | ~400K | 1.31× | |
| 05 | Bourgogne-Franche-Comté | ~200K | 1.08× | |
| 06 | Grand Est | ~500K | 1.03× | |
| 07 | Nouvelle-Aquitaine | ~500K | 1.00× | |
| 08 | Auvergne-Rhône-Alpes | ~600K | 0.98× | |
| 09 | Brittany | ~200K | 0.88× | |
| 10 | Occitanie | ~400K | 0.86× | |
| 11 | Provence-Alpes-Côte d'Azur | ~300K | 0.64× | |
| 12 | Île-de-France | ~600K | 0.62× | |
| 13 | Corsica | ~10K | 0.39× |
The strongest cross-interests of the Gémo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 230.46× | ||
| 02 | Love & Sex | Kids & Family | 155.67× | ||
| 03 | Christmas Gift | Kids & Family | 50.55× | ||
| 04 | Catimini | Fashion & Accessoires | 24.39× | ||
| 05 | Tape à l'oeil | Kids & Family | 23.72× | ||
| 06 | Christmas tree | Kids & Family | 21.29× | ||
| 07 | IKKS | Fashion & Accessoires | 16.41× | ||
| 08 | Breast Cancer awareness | Health | 14.59× | ||
| 09 | King Jouet | Shopping | 13.58× | ||
| 10 | Kitchen garden | Home & Garden | 13.21× | ||
| 11 | Pimkie | Shopping | 10.46× | ||
| 12 | Hormone | Health | 9.71× | ||
| 13 | C&A | Shopping | 8.98× | ||
| 14 | Zoom lens | Technology & Electronics | 8.45× | ||
| 15 | Primark | Shopping | 4.25× | ||
| 16 | H&M | Shopping | 3.64× | ||
| 17 | IKEA | Home & Garden | 3.13× | ||
| 18 | Boulanger | Shopping | 3.05× | ||
| 19 | Intersport | Shopping | 2.95× | ||
| 20 | Conforama | Home & Garden | 2.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.56× | |
| Mindfulness | BALANCE | 2.28× | |
| Community Orientation | OPEN | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Risk Appetite | THRILL | 0.74× | |
| Social Media Usage | JOY | 0.79× |
Gémo's target market in France covers an estimated 5,731,058 people, concentrated in Hauts-de-France and Auvergne-Rhône-Alpes.
89.7% of the Gémo audience are female, 10.3% are male, with an average age of 37.5 years.
Gémo fans show strongest brand affinity for Love & Sex (155.67×), Christmas Gift (50.55×), and King Jouet (13.58×) over the country average.
Gémo fans in France are most concentrated in Hauts-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~600K), and Île-de-France (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Gémo itself, the audience over-indexes on Christmas Gift (50.55×), King Jouet (13.58×), Kitchen garden (13.21×), and Pimkie (10.46×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Gémo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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