A data profile of the people who buy, follow and care about Boulanger in France — modelled from more than twelve digital signal sources. Boulanger has an estimated audience of 10,952,266 people in France.
The average Boulanger fan in France is 44.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include King Jouet, Spar (retailer), Feu Vert, with strongest over-indexing on King Jouet (4.41× the country average).
Demographically, the Boulanger audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Boulanger fan in France is more female, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for King Jouet.
The key figures that characterise the Boulanger profile in France.
57.1% are female, 42.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 44.3 |
| Estimated audience size | 10,952,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Boulanger audience comes from France.
| Country | Share |
|---|---|
| France | 55.0% |
| Belgium | 5.3% |
| United States | 3.8% |
Where the Boulanger audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~1M | 1.21× | |
| 02 | Auvergne-Rhône-Alpes | ~1.5M | 1.19× | |
| 03 | Île-de-France | ~2.5M | 1.18× | |
| 04 | Provence-Alpes-Côte d'Azur | ~900K | 1.09× | |
| 05 | Grand Est | ~900K | 1.07× | |
| 06 | Nouvelle-Aquitaine | ~1M | 1.05× | |
| 07 | Bourgogne-Franche-Comté | ~500K | 1.03× | |
| 08 | Occitanie | ~1M | 1.02× | |
| 09 | Pays de la Loire | ~600K | 0.92× | |
| 10 | Normandy | ~500K | 0.92× | |
| 11 | Brittany | ~500K | 0.91× | |
| 12 | Centre-Val de Loire | ~300K | 0.85× | |
| 13 | Corsica | ~30K | 0.57× |
The strongest cross-interests of the Boulanger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office Depot | Shopping | 8.56× | ||
| 02 | JYSK | Home & Garden | 8.16× | ||
| 03 | Baker | Food & Beverages | 4.84× | ||
| 04 | Spar (retailer) | Shopping | 4.71× | ||
| 05 | King Jouet | Shopping | 4.41× | ||
| 06 | Feu Vert | Cars & Mobility | 4.41× | ||
| 07 | Gémo | Fashion & Accessoires | 3.05× | ||
| 08 | Norauto | Cars & Mobility | 2.17× | ||
| 09 | Primark | Shopping | 1.98× | ||
| 10 | Brico Dépôt | Shopping | 1.93× | ||
| 11 | Conforama | Home & Garden | 1.91× | ||
| 12 | Castorama | Shopping | 1.84× | ||
| 13 | Fnac | Shopping | 1.83× | ||
| 14 | Home Appliances | Home & Garden | 1.82× | ||
| 15 | Aldi | Shopping | 1.80× | ||
| 16 | La Centrale | Cars & Mobility | 1.69× | ||
| 17 | Cdiscount | Shopping | 1.56× | ||
| 18 | La Redoute | Shopping | 1.56× | ||
| 19 | Auchan | Shopping | 1.55× | ||
| 20 | transavia | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.47× | |
| Need for Security | CONSERVATISM | 1.46× | |
| Quality Awareness | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.83× | |
| Mindfulness | BALANCE | 1.03× | |
| Extroversion | THRILL | 1.06× |
Boulanger's target market in France covers an estimated 10,952,266 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.1% of the Boulanger audience are female, 42.9% are male, with an average age of 44.3 years.
Boulanger fans show strongest brand affinity for King Jouet (4.41×), Spar (retailer) (4.71×), and Feu Vert (4.41×) over the country average.
Boulanger fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Boulanger itself, the audience over-indexes on Spar (retailer) (4.71×), Feu Vert (4.41×), JYSK (8.16×), and Gémo (3.05×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Boulanger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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