Boulanger Audience in United States

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Boulanger has an estimated audience of 621,053 people in United States. 56.0% are female, 44.0% are male, average age 44.9. Top regions: California, New York, Florida. Top brand affinities: Legoland Windsor Resort, Younger, Restaurant Depot, Psycho (1998 film), The Usual Suspects.

The average Boulanger fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Legoland Windsor Resort, Younger, Restaurant Depot, with strongest over-indexing on Legoland Windsor Resort (62.68× the country average). Demographically, the Boulanger audience skews more female with an average age of 44.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Boulanger fans

Demographic split for Boulanger audience in United States
MetricValue
Female56.0%
Male44.0%
Average age44.9
Estimated audience size621,053

Audience persona

The typical Boulanger fan in United States is more female, around 44.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Legoland Windsor Resort.

Top regions in United States

Top regions ranked by reach for Boulanger in United States
RegionReachAffinity
California100,4741.47×
New York79,7852.3×
Florida50,5631.2×
Texas39,8580.75×
Massachusetts28,0462.29×
Illinois24,0281.16×
Louisiana20,6232.58×
Virginia17,6971.17×
New Jersey17,0391.08×
Washington16,3441.31×
Pennsylvania15,7570.75×
Georgia13,5140.71×
North Carolina13,2150.71×
Alabama11,3501.31×
Maryland10,9351.02×
Oregon10,6981.5×
Ohio10,1530.53×
Maine9,7964.4×
Michigan9,6910.6×
Colorado9,2490.94×
Arizona8,3210.66×
Wisconsin7,9290.85×
Washington, District of Columbia7,8264.19×
Minnesota7,4960.84×
Tennessee6,9990.56×
Missouri5,8160.58×
Indiana5,7750.51×
Connecticut5,7030.92×
South Carolina5,4540.58×
Utah5,1390.92×
Nevada3,8930.65×
Kentucky3,4310.44×
Oklahoma3,0920.45×
Hawaii2,9121.09×
Kansas2,7140.55×
New Hampshire2,6081.07×
Iowa2,4070.47×
Arkansas2,3070.45×
Idaho2,0640.66×
Vermont1,9091.75×
Mississippi1,8280.36×
Rhode Island1,6790.85×
New Mexico1,5480.5×
Nebraska1,0620.34×
Montana9670.56×
West Virginia8960.31×
Delaware7920.46×
Alaska7580.57×
South Dakota4770.33×
Wyoming4040.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boulanger audience
BrandAffinityCategory
Legoland Windsor Resort62.68×Travel & Leisure
Younger9.62×Movies & TV
Restaurant Depot2.98×Food & Beverages
Psycho (1998 film)3.66×Movies & TV
The Usual Suspects3.93×Movies & TV
Saatchi Art4.29×Arts & Culture
Easy Canvas Prints3.63×Shopping
Larry David1.67×Movies & TV
Sister Act3.01×Movies & TV
Alfred Hitchcock1.53×Movies & TV
A History of Violence3.93×Movies & TV
Yves Saint Laurent (film)2.28×Movies & TV
Barranquilla2.22×Travel & Leisure
The Crown (band)1.78×Music & Radio
Porco Rosso3.78×Movies & TV
Herman Melville4.44×Literature
Fire extinguisher2.78×Home & Garden
Trang Province3.53×Travel & Leisure
Cafe Barista lovers4.11×
Epic Reads1.91×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boulanger audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.03
Luxury OrientationPREMIUM1.65
Design AffinityPREMIUM1.55
SustainabilityBALANCE1.49
Early Adopter MentalityPOWER1.45
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Boulanger
CountryShare
France57.6%
Belgium5.7%
United States3.3%

See Boulanger audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Boulanger have in United States?

Boulanger has an estimated audience of 621,053 people in United States, concentrated in California and New York.

What is the gender split and age of Boulanger fans?

56.0% of Boulanger fans are female, 44.0% are male, with an average age of 44.9 years.

Which brands do Boulanger fans like most?

Boulanger fans show strongest brand affinity for Legoland Windsor Resort (62.68×), Younger (9.62×), and Restaurant Depot (2.98×) over the country average.

Where do Boulanger fans live in United States?

Boulanger fans in United States are most concentrated in California (reach 100,474), New York (reach 79,785), and Florida (reach 50,563). These three regions account for the largest share of the active audience.

What other brands do Boulanger fans also like?

Beyond Boulanger itself, the audience over-indexes on Younger (9.62×), Restaurant Depot (2.98×), Psycho (1998 film) (3.66×), and The Usual Suspects (3.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boulanger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.