Rascasse Audience Intelligence

Boulanger Target Market in United States

A data profile of the people who buy, follow and care about Boulanger in United States — modelled from more than twelve digital signal sources. Boulanger has an estimated audience of 755,245 people in United States.

#2939among Brand in United States#425in Shopping

The average Boulanger fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Legoland Windsor Resort, Younger, Restaurant Depot, with strongest over-indexing on Legoland Windsor Resort (62.68× the country average).

Demographically, the Boulanger audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boulanger fan in United States is more female, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Legoland Windsor Resort.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boulanger profile in United States.

Audience size
755K
in United States
Gender
56.0%♀
44.0% male
Age
44.9
average years
Country rank
#28519
Brand in United States
Fig. 01

Search interest · 12-month trend

+115%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boulanger

56.0% are female, 44.0% are male, average age 44.9.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Boulanger audience in United States
MetricValue
Female56.0%
Male44.0%
Average age44.9
Estimated audience size755,245
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Boulanger audience in United States
Age bracketShare%
16-1912%
20-2911%
30-3917%
40-4928%
50+33%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Boulanger audience comes from United States.

Worldwide audience distribution share by country for Boulanger
CountryShare
France55.0%
Belgium5.3%
United States3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boulanger audience in United States is strongest.

Fig. 05

Top regions by affinity

Boulanger customers by region in United States
#RegionReachAffinity×
01Wyoming~4K3.93×
02Maine~8K3.44×
03Washington, District of Columbia~6K3.13×
04New York~70K2.00×
05Louisiana~20K1.98×
06Kansas~9K1.74×
07Massachusetts~20K1.73×
08California~100K1.50×
09Vermont~1K1.35×
10Oregon~9K1.21×
11New Hampshire~3K1.21×
12Ohio~20K1.19×
13New Jersey~20K1.14×
14Florida~50K1.13×
15Washington~10K1.10×
16Alabama~9K1.07×
17Colorado~10K1.03×
18Illinois~20K1.01×
19Virginia~10K0.98×
20Maryland~10K0.95×
21Connecticut~6K0.95×
22Hawaii~3K0.95×
23Utah~5K0.84×
24Georgia~20K0.81×
25North Carolina~10K0.80×
26Rhode Island~2K0.80×
27Alaska~1K0.80×
28Texas~40K0.79×
29Pennsylvania~20K0.78×
30Tennessee~10K0.77×
31Minnesota~6K0.73×
32Mississippi~4K0.73×
33Wisconsin~7K0.72×
34New Mexico~2K0.72×
35South Carolina~7K0.71×
36Idaho~2K0.70×
37Montana~1K0.69×
38Delaware~1K0.69×
39Arizona~9K0.68×
40Nevada~4K0.67×
41South Dakota<1K0.63×
42Michigan~10K0.62×
43Missouri~6K0.61×
44Kentucky~5K0.61×
45West Virginia~2K0.61×
46Indiana~7K0.60×
47Arkansas~3K0.59×
48Iowa~3K0.58×
49Oklahoma~4K0.57×
50Nebraska~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Boulanger, United States
0.56×1.00×3.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boulanger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boulanger audience
#·InterestCategoryAffinity×
01Legoland Windsor ResortTravel & Leisure62.68×
02YoungerMovies & TV9.62×
03Herman MelvilleLiterature4.44×
04Saatchi ArtArts & Culture4.29×
05Cafe Barista loversTopic4.11×
06The Usual SuspectsMovies & TV3.93×
07A History of ViolenceMovies & TV3.93×
08Porco RossoMovies & TV3.78×
09Psycho (1998 film)Movies & TV3.66×
10Easy Canvas PrintsShopping3.63×
11Trang ProvinceTravel & Leisure3.53×
12Sister ActMovies & TV3.01×
13Restaurant DepotFood & Beverages2.98×
14Fire extinguisherHome & Garden2.78×
15Yves Saint Laurent (film)Movies & TV2.28×
16BarranquillaTravel & Leisure2.22×
17Epic ReadsLiterature1.91×
18The Crown (band)Music & Radio1.78×
19Larry DavidMovies & TV1.67×
20Alfred HitchcockMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boulanger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boulanger audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
Design AffinityPREMIUM0.20×
Urban LifestyleOPEN0.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boulanger audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.08×
CreativityOPEN0.09×
Community OrientationOPEN0.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boulanger's target market in United States?

Boulanger's target market in United States covers an estimated 755,245 people, concentrated in California and New York.

02

What is the gender split and age of Boulanger customers?

56.0% of the Boulanger audience are female, 44.0% are male, with an average age of 44.9 years.

03

Which brands do Boulanger fans like most?

Boulanger fans show strongest brand affinity for Legoland Windsor Resort (62.68×), Younger (9.62×), and Restaurant Depot (2.98×) over the country average.

04

Where do Boulanger fans live in United States?

Boulanger fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Boulanger fans also like?

Beyond Boulanger itself, the audience over-indexes on Younger (9.62×), Restaurant Depot (2.98×), Psycho (1998 film) (3.66×), and The Usual Suspects (3.93×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boulanger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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