Psycho (1998 film) Audience in United States

Psycho (1998 film) logo

Psycho (1998 film) has an estimated audience of 3,037,527 people in United States. 75.9% are female, 24.1% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Kāhala, Hawaii, Historic site, Grinch, Elsword, Alaska.

The average Psycho (1998 film) fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kāhala, Hawaii, Historic site, Grinch, with strongest over-indexing on Kāhala, Hawaii (41.87× the country average). Demographically, the Psycho (1998 film) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Psycho (1998 film) fans

Demographic split for Psycho (1998 film) audience in United States
MetricValue
Female75.9%
Male24.1%
Average age42.6
Estimated audience size3,037,527

Audience persona

The typical Psycho (1998 film) fan in United States is more female, around 42.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kāhala, Hawaii.

Top regions in United States

Top regions ranked by reach for Psycho (1998 film) in United States
RegionReachAffinity
California417,1531.25×
Texas270,9601.04×
Florida193,5990.94×
New York162,4470.96×
Illinois112,2691.11×
Pennsylvania104,2431.02×
Ohio99,6841.07×
Georgia96,9311.04×
North Carolina92,7871.02×
Michigan82,4991.04×
Arizona75,0241.21×
New Jersey71,7520.93×
Virginia71,1710.96×
Washington63,7391.05×
Tennessee62,9371.03×
Indiana58,1101.05×
Massachusetts54,8890.92×
Missouri54,6201.12×
Maryland48,5810.93×
Colorado48,4901.01×
Wisconsin45,6271×
Alabama45,3041.07×
Kentucky43,8621.15×
South Carolina43,0000.94×
Louisiana40,5831.04×
Minnesota39,8640.92×
Oklahoma39,2781.16×
Oregon38,8431.12×
Utah30,9911.14×
Connecticut28,9070.95×
Nevada28,5640.97×
Arkansas25,7611.03×
Iowa24,8970.99×
Kansas23,9551×
Mississippi23,8430.95×
Idaho16,2861.07×
New Mexico15,7981.04×
West Virginia14,8791.05×
Nebraska14,5960.96×
New Hampshire11,5290.96×
Hawaii10,5260.81×
Maine10,2700.94×
Rhode Island8,7840.91×
Montana8,5931.02×
Washington, District of Columbia7,6920.84×
Delaware6,8590.82×
Alaska6,1170.94×
South Dakota6,0920.87×
North Dakota5,6270.9×
Vermont4,8600.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Psycho (1998 film) audience
BrandAffinityCategory
Kāhala, Hawaii41.87×Travel & Leisure
Historic site7.3×Arts & Culture
Grinch5.54×Movies & TV
Elsword20×Games
Alaska1.77×Travel & Leisure
Home equity1.71×Home & Garden
Goop4.46×Internet & Social Media
Governor of Michigan5.61×Politics & Society
JDSU2.3×Business & Career
Nebraska Cornhuskers football2.66×Sports
Fairy godmother5.08×Literature
Hipster5.96×Politics & Society
Wok4.05×Food & Beverages
Mathcore4.68×Music & Radio
Home staging2.97×Home & Garden
Horeca8.4×Travel & Leisure
The Historian7.7×Literature
Stamp collecting2.32×Home & Garden
Google Analytics2.38×Internet & Social Media
Urban horticulture1.74×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Psycho (1998 film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.06
PatriotismCONSERVATISM1.82
SustainabilityBALANCE1.29
Design AffinityPREMIUM1.24
IndividualismJOY1.21
MindfulnessBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Psycho (1998 film)
CountryShare
United States27.2%
India9.6%
United Kingdom8.6%

See Psycho (1998 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Psycho (1998 film) have in United States?

Psycho (1998 film) has an estimated audience of 3,037,527 people in United States, concentrated in California and Texas.

What is the gender split and age of Psycho (1998 film) fans?

75.9% of Psycho (1998 film) fans are female, 24.1% are male, with an average age of 42.6 years.

Which brands do Psycho (1998 film) fans like most?

Psycho (1998 film) fans show strongest brand affinity for Kāhala, Hawaii (41.87×), Historic site (7.3×), and Grinch (5.54×) over the country average.

Where do Psycho (1998 film) fans live in United States?

Psycho (1998 film) fans in United States are most concentrated in California (reach 417,153), Texas (reach 270,960), and Florida (reach 193,599). These three regions account for the largest share of the active audience.

What other brands do Psycho (1998 film) fans also like?

Beyond Psycho (1998 film) itself, the audience over-indexes on Historic site (7.3×), Grinch (5.54×), Elsword (20×), and Alaska (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Psycho (1998 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.