Fred Astaire Audience in United States

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Fred Astaire has an estimated audience of 1,136,122 people in United States. 67.9% are female, 32.1% are male, average age 51.3. Top regions: California, Texas, New York. Top brand affinities: Old Hollywood, Marlene Dietrich, A Streetcar Named Desire (1951 film), Bette Davis, RoboCop (comics).

The average Fred Astaire fan in United States is 51.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Old Hollywood, Marlene Dietrich, A Streetcar Named Desire (1951 film), with strongest over-indexing on Old Hollywood (222.98× the country average). Demographically, the Fred Astaire audience skews more female with an average age of 51.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Fred Astaire fans

Demographic split for Fred Astaire audience in United States
MetricValue
Female67.9%
Male32.1%
Average age51.3
Estimated audience size1,136,122

Audience persona

The typical Fred Astaire fan in United States is more female, around 51.3 years old, with strong Patriotism tendencies and a notable affinity for Old Hollywood.

Top regions in United States

Top regions ranked by reach for Fred Astaire in United States
RegionReachAffinity
California123,9140.99×
Texas81,9320.84×
New York79,9811.26×
Florida77,1671×
Pennsylvania45,2551.18×
Illinois44,6441.18×
Ohio39,9281.14×
New Jersey34,2021.18×
North Carolina33,1090.97×
Michigan32,2671.09×
Georgia27,4790.79×
Arizona27,1661.17×
Virginia26,9940.98×
Massachusetts24,1591.08×
Wisconsin22,8781.34×
Indiana22,6241.09×
Washington21,6660.95×
Tennessee21,6090.95×
Missouri20,5961.12×
Maryland19,2080.98×
Minnesota16,9481.04×
Colorado16,6150.93×
South Carolina15,4510.9×
Connecticut14,9531.31×
Oregon14,4121.11×
Alabama13,8250.87×
Kentucky13,7670.97×
Oklahoma12,2640.97×
Louisiana12,0140.82×
Utah11,1661.1×
Nevada10,2880.94×
Iowa9,3110.99×
Arkansas8,8450.94×
Kansas8,7420.98×
Mississippi7,1450.76×
Idaho7,0211.23×
Nebraska6,9591.22×
New Hampshire5,6601.26×
West Virginia4,6270.87×
New Mexico4,5240.79×
Maine4,4091.08×
Rhode Island4,3071.19×
Hawaii3,2960.67×
Washington, District of Columbia2,9870.87×
Montana2,9190.93×
Delaware2,7460.88×
Alaska2,1060.87×
Vermont2,0721.04×
South Dakota1,7450.66×
North Dakota1,5780.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fred Astaire audience
BrandAffinityCategory
Old Hollywood222.98×Movies & TV
Marlene Dietrich140.6×Movies & TV
A Streetcar Named Desire (1951 film)154.19×Movies & TV
Bette Davis59.07×Movies & TV
RoboCop (comics)69.32×Literature
An American in Paris (film)206.16×Movies & TV
Singin' in the Rain72.09×Movies & TV
Carl Reiner36.63×Movies & TV
Swing (jazz performance style)80.07×Music & Radio
Mother Goose113.55×Literature
babble68.6×Business & Career
Christopher Plummer34.59×Movies & TV
Shane Black88.85×Movies & TV
John Ford87.85×Movies & TV
Vicki Lawrence38.18×Movies & TV
Psycho (1998 film)23.3×Movies & TV
Flapper57.59×Fashion & Accessoires
Burl Ives51.27×Music & Radio
Fritz Lang120.22×Movies & TV
Exhibition game6.14×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fred Astaire audience
TraitClusterScore
PatriotismCONSERVATISM1.68
SpiritualityBALANCE1.56
IndulgenceJOY1.49
TravellingTHRILL1.49
TraditionCONSERVATISM1.47
Family OrientationCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Fred Astaire
CountryShare
United States33.6%
United Kingdom9.9%
France5.9%

See Fred Astaire audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Fred Astaire have in United States?

Fred Astaire has an estimated audience of 1,136,122 people in United States, concentrated in California and Texas.

What is the gender split and age of Fred Astaire fans?

67.9% of Fred Astaire fans are female, 32.1% are male, with an average age of 51.3 years.

Which brands do Fred Astaire fans like most?

Fred Astaire fans show strongest brand affinity for Old Hollywood (222.98×), Marlene Dietrich (140.6×), and A Streetcar Named Desire (1951 film) (154.19×) over the country average.

Where do Fred Astaire fans live in United States?

Fred Astaire fans in United States are most concentrated in California (reach 123,914), Texas (reach 81,932), and New York (reach 79,981). These three regions account for the largest share of the active audience.

What other brands do Fred Astaire fans also like?

Beyond Fred Astaire itself, the audience over-indexes on Marlene Dietrich (140.6×), A Streetcar Named Desire (1951 film) (154.19×), Bette Davis (59.07×), and RoboCop (comics) (69.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fred Astaire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.