Rascasse Audience Intelligence

Fred Astaire Audience in United States

A data profile of the people who buy, follow and care about Fred Astaire in United States — modelled from more than twelve digital signal sources. Fred Astaire has an estimated audience of 1,217,047 people in United States.

#1431among Actor Actress or TV Star in United States#4393among Person in United States#3586in Movies & TV

The average Fred Astaire fan in United States is 51.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Old Hollywood, Marlene Dietrich, A Streetcar Named Desire (1951 film), with strongest over-indexing on Old Hollywood (222.98× the country average).

Demographically, the Fred Astaire audience skews more female with an average age of 51.3, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fred Astaire fan in United States is more female, around 51.3 years old, with strong Spirituality tendencies and a notable affinity for Old Hollywood.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fred Astaire profile in United States.

Audience size
1.2M
in United States
Gender
67.9%♀
32.1% male
Age
51.3
average years
Country rank
#20672
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fred Astaire fans

67.9% are female, 32.1% are male, average age 51.3.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Fred Astaire audience in United States
MetricValue
Female67.9%
Male32.1%
Average age51.3
Estimated audience size1,217,047
Fig. 03

Age distribution

Ø 51.3
average years
Age distribution of the Fred Astaire audience in United States
Age bracketShare%
16-194%
20-297%
30-3911%
40-4920%
50+58%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Fred Astaire audience comes from United States.

Worldwide audience distribution share by country for Fred Astaire
CountryShare
United States33.8%
United Kingdom10.5%
France6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fred Astaire audience in United States is strongest.

Fig. 05

Top regions by affinity

Fred Astaire fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~8K1.42×
02Connecticut~20K1.35×
03Wisconsin~20K1.26×
04Idaho~7K1.24×
05New Hampshire~5K1.21×
06New York~80K1.19×
07Rhode Island~4K1.19×
08Pennsylvania~40K1.16×
09New Jersey~30K1.14×
10Arizona~30K1.13×
11Illinois~40K1.11×
12Missouri~20K1.11×
13Utah~10K1.10×
14Ohio~40K1.09×
15Oregon~10K1.09×
16Maine~4K1.09×
17Michigan~30K1.06×
18Massachusetts~20K1.06×
19Indiana~20K1.06×
20Vermont~2K1.05×
21Minnesota~20K1.04×
22Iowa~9K1.01×
23Maryland~20K0.99×
24Florida~80K0.98×
25Kansas~9K0.97×
26Delaware~3K0.97×
27Virginia~30K0.96×
28Tennessee~20K0.96×
29Kentucky~10K0.96×
30Oklahoma~10K0.96×
31Arkansas~9K0.96×
32California~100K0.94×
33North Carolina~30K0.94×
34West Virginia~5K0.94×
35Montana~3K0.94×
36Washington~20K0.93×
37Nevada~10K0.92×
38Alaska~2K0.91×
39Alabama~10K0.90×
40Washington, District of Columbia~3K0.90×
41Colorado~20K0.89×
42South Carolina~10K0.87×
43Louisiana~10K0.85×
44New Mexico~5K0.84×
45Texas~80K0.83×
46Mississippi~8K0.81×
47North Dakota~2K0.80×
48Georgia~30K0.79×
49South Dakota~2K0.79×
50Hawaii~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Fred Astaire, United States
0.73×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fred Astaire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fred Astaire audience
#·InterestCategoryAffinity×
01Old HollywoodMovies & TV222.98×
02An American in Paris (film)Movies & TV206.16×
03A Streetcar Named Desire (1951 film)Movies & TV154.19×
04Marlene DietrichMovies & TV140.60×
05Fritz LangMovies & TV120.22×
06Mother GooseLiterature113.55×
07Shane BlackMovies & TV88.85×
08John FordMovies & TV87.85×
09Swing (jazz performance style)Music & Radio80.07×
10Singin' in the RainMovies & TV72.09×
11RoboCop (comics)Literature69.32×
12babbleBusiness & Career68.60×
13Bette DavisMovies & TV59.07×
14FlapperFashion & Accessoires57.59×
15Burl IvesMusic & Radio51.27×
16Vicki LawrenceMovies & TV38.18×
17Carl ReinerMovies & TV36.63×
18Christopher PlummerMovies & TV34.59×
19Psycho (1998 film)Movies & TV23.30×
20Dick Van DykeMovies & TV14.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fred Astaire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fred Astaire audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.01×
TraditionCONSERVATISM1.78×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fred Astaire audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Healthy LifestyleBALANCE0.92×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fred Astaire have in United States?

Fred Astaire has an estimated audience of 1,217,047 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fred Astaire fans?

67.9% of Fred Astaire fans are female, 32.1% are male, with an average age of 51.3 years.

03

Which brands do Fred Astaire fans like most?

Fred Astaire fans show strongest brand affinity for Old Hollywood (222.98×), Marlene Dietrich (140.6×), and A Streetcar Named Desire (1951 film) (154.19×) over the country average.

04

Where do Fred Astaire fans live in United States?

Fred Astaire fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Fred Astaire fans also like?

Beyond Fred Astaire itself, the audience over-indexes on Marlene Dietrich (140.6×), A Streetcar Named Desire (1951 film) (154.19×), Dick Van Dyke (14.07×), and Singin' in the Rain (72.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Fred Astaire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fred Astaire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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