Rascasse Audience Intelligence

Marlene Dietrich Audience in United States

A data profile of the people who buy, follow and care about Marlene Dietrich in United States — modelled from more than twelve digital signal sources. Marlene Dietrich has an estimated audience of 1,478,065 people in United States.

#1205among Actor Actress or TV Star in United States#3623among Person in United States#2992in Movies & TV

The average Marlene Dietrich fan in United States is 46.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cool Runnings, Extended Stay Hotels, Bette Davis, with strongest over-indexing on Cool Runnings (228.56× the country average).

Demographically, the Marlene Dietrich audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marlene Dietrich fan in United States is balanced, around 46.2 years old, with strong Family Orientation tendencies and a notable affinity for Cool Runnings.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marlene Dietrich profile in United States.

Audience size
1.5M
in United States
Gender
45.8%♀
54.2% male
Age
46.2
average years
Country rank
#17973
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marlene Dietrich fans

45.8% are female, 54.2% are male, average age 46.2.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Marlene Dietrich audience in United States
MetricValue
Female45.8%
Male54.2%
Average age46.2
Estimated audience size1,478,065
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Marlene Dietrich audience in United States
Age bracketShare%
16-1911%
20-299%
30-3918%
40-4922%
50+40%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Marlene Dietrich audience comes from United States.

Worldwide audience distribution share by country for Marlene Dietrich
CountryShare
Germany31.3%
United States21.9%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marlene Dietrich audience in United States is strongest.

Fig. 05

Top regions by affinity

Marlene Dietrich fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.35×
02Oregon~10K1.29×
03New York~50K1.28×
04Vermont~2K1.18×
05Maine~3K1.17×
06Massachusetts~20K1.16×
07Washington~20K1.15×
08Connecticut~9K1.14×
09New Hampshire~3K1.14×
10California~90K1.13×
11Oklahoma~9K1.13×
12Rhode Island~3K1.11×
13Missouri~10K1.10×
14Montana~2K1.10×
15Pennsylvania~30K1.07×
16New Mexico~4K1.06×
17Illinois~30K1.04×
18Arkansas~6K1.03×
19Wisconsin~10K1.02×
20Kansas~6K1.02×
21Indiana~10K1.00×
22Kentucky~9K1.00×
23Ohio~20K0.99×
24Virginia~20K0.99×
25Iowa~6K0.99×
26Minnesota~10K0.98×
27Idaho~4K0.98×
28Alaska~2K0.97×
29Tennessee~10K0.96×
30Maryland~10K0.96×
31Louisiana~9K0.96×
32Nevada~7K0.96×
33Nebraska~4K0.96×
34New Jersey~20K0.95×
35West Virginia~3K0.95×
36Colorado~10K0.94×
37Michigan~20K0.92×
38Arizona~10K0.92×
39Utah~6K0.92×
40Delaware~2K0.91×
41North Carolina~20K0.89×
42South Carolina~10K0.89×
43Alabama~9K0.87×
44Florida~40K0.85×
45Mississippi~5K0.84×
46Georgia~20K0.83×
47North Dakota~1K0.83×
48Texas~50K0.81×
49Hawaii~3K0.81×
50South Dakota~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Marlene Dietrich, United States
0.80×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marlene Dietrich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marlene Dietrich audience
#·InterestCategoryAffinity×
01Cool RunningsMovies & TV228.56×
02Extended Stay HotelsTravel & Leisure168.89×
03Rugby SchoolBusiness & Career96.81×
04Old HollywoodMovies & TV57.02×
05Bette DavisMovies & TV54.03×
06Red Rocks AmphitheatreTravel & Leisure47.56×
07JumpingSports46.50×
08Fred AstaireMovies & TV43.00×
09A Streetcar Named Desire (1951 film)Movies & TV40.11×
10Singin' in the RainMovies & TV38.16×
11Inflatable castleKids & Family30.02×
12Sky ZoneKids & Family25.62×
13Psycho (1998 film)Movies & TV20.12×
14princess brideMovies & TV20.00×
15Chuck E. Cheese'sFood & Beverages11.00×
16MoviesMovies & TV2.44×
17Food and drinkFood & Beverages2.42×
18MusicBusiness & Career2.38×
19SportsSports2.35×
20Arts and musicArts & Culture2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marlene Dietrich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marlene Dietrich audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.48×
Community OrientationOPEN2.04×
Convenience OrientationPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marlene Dietrich audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Social Media UsageJOY0.80×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marlene Dietrich have in United States?

Marlene Dietrich has an estimated audience of 1,478,065 people in United States, concentrated in California and New York.

02

What is the gender split and age of Marlene Dietrich fans?

45.8% of Marlene Dietrich fans are female, 54.2% are male, with an average age of 46.2 years.

03

Which brands do Marlene Dietrich fans like most?

Marlene Dietrich fans show strongest brand affinity for Cool Runnings (228.56×), Extended Stay Hotels (168.89×), and Bette Davis (54.03×) over the country average.

04

Where do Marlene Dietrich fans live in United States?

Marlene Dietrich fans in United States are most concentrated in California (reach ~90K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Marlene Dietrich fans also like?

Beyond Marlene Dietrich itself, the audience over-indexes on Extended Stay Hotels (168.89×), Bette Davis (54.03×), Sky Zone (25.62×), and Red Rocks Amphitheatre (47.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marlene Dietrich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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