Marlene Dietrich Audience in United States

Marlene Dietrich logo

Marlene Dietrich has an estimated audience of 749,148 people in United States. 45.8% are female, 54.2% are male, average age 46.2. Top regions: California, Texas, New York. Top brand affinities: Cool Runnings, Extended Stay Hotels, Bette Davis, Sky Zone, Red Rocks Amphitheatre.

The average Marlene Dietrich fan in United States is 46.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cool Runnings, Extended Stay Hotels, Bette Davis, with strongest over-indexing on Cool Runnings (228.56× the country average). Demographically, the Marlene Dietrich audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Spirituality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Marlene Dietrich fans

Demographic split for Marlene Dietrich audience in United States
MetricValue
Female45.8%
Male54.2%
Average age46.2
Estimated audience size749,148

Audience persona

The typical Marlene Dietrich fan in United States is balanced, around 46.2 years old, with strong Spirituality tendencies and a notable affinity for Cool Runnings.

Top regions in United States

Top regions ranked by reach for Marlene Dietrich in United States
RegionReachAffinity
California98,6481.2×
Texas56,6610.88×
New York55,6931.33×
Florida44,5890.88×
Illinois27,4171.1×
Pennsylvania27,2681.08×
Ohio23,6661.03×
North Carolina20,7640.92×
Georgia19,5650.85×
New Jersey18,6080.98×
Virginia18,5381.02×
Michigan18,1840.93×
Washington17,3811.16×
Massachusetts16,9001.15×
Tennessee14,3370.95×
Arizona14,2640.93×
Missouri13,6961.13×
Indiana13,5220.99×
Maryland12,0680.94×
Wisconsin11,5011.02×
Oregon11,1991.3×
Colorado11,0460.94×
Minnesota10,5700.98×
South Carolina10,3010.91×
Oklahoma10,0891.21×
Kentucky9,2900.99×
Louisiana9,2410.96×
Alabama8,8980.85×
Connecticut8,5781.14×
Nevada7,1220.98×
Arkansas6,7911.1×
Iowa6,2871.02×
Utah6,0190.9×
Kansas5,9651.01×
Mississippi4,9930.81×
New Mexico3,9881.06×
Idaho3,6580.97×
Nebraska3,4880.93×
Washington, District of Columbia3,2191.43×
New Hampshire3,0761.04×
West Virginia3,0480.87×
Maine2,9791.11×
Rhode Island2,5961.09×
Hawaii2,3810.74×
Montana2,3711.14×
Delaware1,7890.87×
Vermont1,5131.15×
Alaska1,4470.9×
South Dakota1,1070.64×
North Dakota1,0100.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marlene Dietrich audience
BrandAffinityCategory
Cool Runnings228.56×Movies & TV
Extended Stay Hotels168.89×Travel & Leisure
Bette Davis54.03×Movies & TV
Sky Zone25.62×Kids & Family
Red Rocks Amphitheatre47.56×Travel & Leisure
Jumping46.5×Sports
Old Hollywood57.02×Movies & TV
Fred Astaire43×Movies & TV
Inflatable castle30.02×Kids & Family
Singin' in the Rain38.16×Movies & TV
Rugby School96.81×Business & Career
Psycho (1998 film)20.12×Movies & TV
princess bride20×Movies & TV
Food and drink2.42×Food & Beverages
Music2.38×Business & Career
Movies2.44×Movies & TV
Sports2.35×Sports
A Streetcar Named Desire (1951 film)40.11×Movies & TV
Arts and music2.28×Arts & Culture
Live events2.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marlene Dietrich audience
TraitClusterScore
SpiritualityBALANCE1.7
IndulgenceJOY1.6
TraditionCONSERVATISM1.38
TravellingTHRILL1.33
Community OrientationOPEN1.26
MindfulnessBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Marlene Dietrich
CountryShare
Germany31.0%
United States19.2%
France6.1%

See Marlene Dietrich audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Marlene Dietrich have in United States?

Marlene Dietrich has an estimated audience of 749,148 people in United States, concentrated in California and Texas.

What is the gender split and age of Marlene Dietrich fans?

45.8% of Marlene Dietrich fans are female, 54.2% are male, with an average age of 46.2 years.

Which brands do Marlene Dietrich fans like most?

Marlene Dietrich fans show strongest brand affinity for Cool Runnings (228.56×), Extended Stay Hotels (168.89×), and Bette Davis (54.03×) over the country average.

Where do Marlene Dietrich fans live in United States?

Marlene Dietrich fans in United States are most concentrated in California (reach 98,648), Texas (reach 56,661), and New York (reach 55,693). These three regions account for the largest share of the active audience.

What other brands do Marlene Dietrich fans also like?

Beyond Marlene Dietrich itself, the audience over-indexes on Extended Stay Hotels (168.89×), Bette Davis (54.03×), Sky Zone (25.62×), and Red Rocks Amphitheatre (47.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marlene Dietrich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.