Inflatable castle Audience in United States

Inflatable castle logo

Inflatable castle has an estimated audience of 2,209,320 people in United States. 71.2% are female, 28.8% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Hibachi, Google Home, Wok.

The average Inflatable castle fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Hibachi, with strongest over-indexing on Goop (11.44× the country average). Demographically, the Inflatable castle audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Inflatable castle fans

Demographic split for Inflatable castle audience in United States
MetricValue
Female71.2%
Male28.8%
Average age40.8
Estimated audience size2,209,320

Audience persona

The typical Inflatable castle fan in United States is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Inflatable castle in United States
RegionReachAffinity
California197,3350.81×
Texas111,2990.59×
Florida75,9970.51×
New York73,8750.6×
Georgia43,3670.64×
Alabama38,2661.24×
North Carolina34,7780.52×
Pennsylvania34,7630.47×
Virginia33,3820.62×
New Jersey32,2380.57×
Ohio29,6890.44×
Illinois29,0810.4×
Kentucky23,9590.86×
Washington23,6850.53×
Arizona23,5920.52×
Massachusetts23,3970.54×
Michigan22,6590.39×
Indiana22,4410.56×
Tennessee22,0940.5×
Oregon20,0980.79×
Maryland18,8510.5×
Louisiana18,6860.66×
Missouri18,6290.52×
Mississippi18,2141×
South Carolina16,4520.49×
Arkansas16,1810.89×
Oklahoma15,8240.65×
Wisconsin14,6990.44×
Colorado14,3400.41×
Iowa14,1990.78×
Connecticut13,9770.63×
Kansas13,8880.8×
West Virginia13,8801.35×
Alaska13,8512.93×
Rhode Island13,8041.96×
Minnesota13,1330.41×
Idaho12,8171.16×
Utah12,7130.64×
Hawaii12,2441.29×
Montana12,0741.97×
Nevada12,0290.56×
South Dakota11,9182.33×
North Dakota11,6042.56×
New Hampshire11,4361.31×
Wyoming11,2283.43×
Nebraska11,1991.01×
New Mexico11,1401.01×
Maine11,0361.39×
Vermont10,8622.8×
Delaware10,7141.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Inflatable castle audience
BrandAffinityCategory
Goop11.44×Internet & Social Media
Governor of Michigan14.52×Politics & Society
Hibachi13.22×Food & Beverages
Google Home9.6×Technology & Electronics
Wok9.27×Food & Beverages
headspace12.42×Health
Cherish (group)14.03×Music & Radio
Grace Slick10.72×Music & Radio
Grinch4.69×Movies & TV
TV Fanatic11.94×Movies & TV
No Escape (1994 film)12.46×Movies & TV
Fairy godmother7.84×Literature
Kikar HaShabbat16.28×News
Vocal harmony4.48×Music & Radio
El Paso County, Colorado12.22×Travel & Leisure
Hardik Pandya14.11×Sports
Ira Glass15.48×Music & Radio
Saving2.6×Business & Career
Hipster8.49×Politics & Society
Jesse Plemons2.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Inflatable castle audience
TraitClusterScore
Pet OwnershipJOY2
ExtroversionTHRILL1.76
Family OrientationCONSERVATISM1.73
Community OrientationOPEN1.42
Price SensitivityPREMIUM1.34
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Inflatable castle
CountryShare
United States41.8%
United Kingdom18.2%
Mexico8.7%

See Inflatable castle audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Inflatable castle have in United States?

Inflatable castle has an estimated audience of 2,209,320 people in United States, concentrated in California and Texas.

What is the gender split and age of Inflatable castle fans?

71.2% of Inflatable castle fans are female, 28.8% are male, with an average age of 40.8 years.

Which brands do Inflatable castle fans like most?

Inflatable castle fans show strongest brand affinity for Goop (11.44×), Governor of Michigan (14.52×), and Hibachi (13.22×) over the country average.

Where do Inflatable castle fans live in United States?

Inflatable castle fans in United States are most concentrated in California (reach 197,335), Texas (reach 111,299), and Florida (reach 75,997). These three regions account for the largest share of the active audience.

What other brands do Inflatable castle fans also like?

Beyond Inflatable castle itself, the audience over-indexes on Governor of Michigan (14.52×), Hibachi (13.22×), Google Home (9.6×), and Wok (9.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Inflatable castle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.