KidZania Audience in United States

KidZania logo

KidZania has an estimated audience of 665,297 people in United States. 58.1% are female, 41.9% are male, average age 39.6. Top regions: Texas, California, Florida. Top brand affinities: Aventura, Sky Zone, Five Below, healthy eating recipes, Global Desi.

The average KidZania fan in United States is 39.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Aventura, Sky Zone, Five Below, with strongest over-indexing on Aventura (72.71× the country average). Demographically, the KidZania audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of KidZania fans

Demographic split for KidZania audience in United States
MetricValue
Female58.1%
Male41.9%
Average age39.6
Estimated audience size665,297

Audience persona

The typical KidZania fan in United States is more female, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Aventura.

Top regions in United States

Top regions ranked by reach for KidZania in United States
RegionReachAffinity
Texas498,97310.94×
California73,7621.01×
Florida38,8230.86×
New York27,0450.73×
Oklahoma25,6243.47×
Louisiana20,2472.36×
Illinois19,7290.89×
Georgia18,0870.88×
Pennsylvania14,0640.63×
Ohio13,7240.67×
New Jersey13,3110.79×
Arkansas13,2802.42×
Arizona13,1860.97×
North Carolina13,0510.65×
Virginia11,9680.74×
Michigan11,4670.66×
Washington11,1100.83×
Tennessee10,7150.8×
Alabama9,7581.05×
Massachusetts8,8370.67×
Maryland8,6370.76×
Missouri8,4110.78×
Indiana8,2640.68×
South Carolina6,6130.66×
Colorado6,5460.62×
Wisconsin5,7030.57×
Mississippi5,6561.03×
Kentucky5,0880.61×
Hawaii5,0291.76×
Nevada4,9240.77×
Kansas4,6490.89×
Oregon4,5980.6×
Minnesota4,3610.46×
Utah3,5710.6×
Connecticut3,5660.53×
New Mexico2,9450.88×
Iowa2,4990.46×
Washington, District of Columbia2,0441.02×
Nebraska1,8840.56×
Idaho1,2880.39×
West Virginia1,2740.41×
Rhode Island1,1100.52×
Delaware1,0150.55×
New Hampshire9990.38×
Alaska8170.57×
Maine7960.33×
North Dakota5580.41×
Montana4750.26×
South Dakota3910.25×
Vermont3800.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KidZania audience
BrandAffinityCategory
Aventura72.71×Music & Radio
Sky Zone28.93×Kids & Family
Five Below9.59×Shopping
healthy eating recipes61.49×Food & Beverages
Global Desi62.43×Shopping
Indian wedding clothes16.5×Fashion & Accessoires
Actor Vijay36.62×Movies & TV
Cool Runnings28.56×Movies & TV
Sari-sari store17.81×Shopping
Telugu language18.74×Politics & Society
Pressure cooking10.86×Home & Garden
Kart racing game36.84×Games
Zoom (TV channel)5.73×Technology & Electronics
Bowling ball20.27×
Dodgeball24.72×Sports
Carousel16.43×Kids & Family
hotstar13.42×Movies & TV
Sari10.29×Fashion & Accessoires
Playground6.83×Kids & Family
Inflatable castle17.14×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KidZania audience
TraitClusterScore
Pet OwnershipJOY4.53
Family OrientationCONSERVATISM3.48
LGBTQ+ IdentityOPEN2.58
Community OrientationOPEN2.31
Convenience OrientationPREMIUM1.42
Price SensitivityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for KidZania
CountryShare
India15.2%
Japan11.6%
Mexico11.5%

See KidZania audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does KidZania have in United States?

KidZania has an estimated audience of 665,297 people in United States, concentrated in Texas and California.

What is the gender split and age of KidZania fans?

58.1% of KidZania fans are female, 41.9% are male, with an average age of 39.6 years.

Which brands do KidZania fans like most?

KidZania fans show strongest brand affinity for Aventura (72.71×), Sky Zone (28.93×), and Five Below (9.59×) over the country average.

Where do KidZania fans live in United States?

KidZania fans in United States are most concentrated in Texas (reach 498,973), California (reach 73,762), and Florida (reach 38,823). These three regions account for the largest share of the active audience.

What other brands do KidZania fans also like?

Beyond KidZania itself, the audience over-indexes on Sky Zone (28.93×), Five Below (9.59×), healthy eating recipes (61.49×), and Global Desi (62.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KidZania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.