Rascasse Audience Intelligence

healthy eating recipes Audience in United States

A data profile of the people who buy, follow and care about healthy eating recipes in United States — modelled from more than twelve digital signal sources. healthy eating recipes has an estimated audience of 581,928 people in United States.

#10760among Topic in United States#1804in Food & Beverages

The average healthy eating recipes fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include HDFC Bank, Ranveer Singh, Ranbir Kapoor, with strongest over-indexing on HDFC Bank (139.46× the country average).

Demographically, the healthy eating recipes audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical healthy eating recipes fan in United States is more female, around 34.7 years old, with strong Pet Ownership tendencies and a notable affinity for HDFC Bank.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the healthy eating recipes profile in United States.

Audience size
582K
in United States
Gender
68.0%♀
32.0% male
Age
34.7
average years
Country rank
#33421
Topic in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of healthy eating recipes fans

68.0% are female, 32.0% are male, average age 34.7.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for healthy eating recipes audience in United States
MetricValue
Female68.0%
Male32.0%
Average age34.7
Estimated audience size581,928
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the healthy eating recipes audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3922%
40-4916%
50+10%
Fig. 04

Worldwide distribution

19.5%

of the worldwide healthy eating recipes audience comes from United States.

Worldwide audience distribution share by country for healthy eating recipes
CountryShare
India31.1%
United States19.5%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the healthy eating recipes audience in United States is strongest.

Fig. 05

Top regions by affinity

healthy eating recipes fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~1K1.15×
02South Dakota~1K1.11×
03North Dakota~1K1.10×
04Montana~2K1.07×
05Alaska~1K1.05×
06Delaware~2K1.04×
07Hawaii~3K1.03×
08New Hampshire~2K1.03×
09Rhode Island~2K1.03×
10Maine~2K1.02×
11West Virginia~3K1.01×
12Wisconsin~9K1.00×
13Connecticut~6K1.00×
14Idaho~3K1.00×
15New Mexico~3K1.00×
16Washington, District of Columbia~2K1.00×
17Virginia~10K0.99×
18Arkansas~5K0.99×
19Mississippi~5K0.99×
20Nebraska~3K0.99×
21Colorado~9K0.97×
22Iowa~5K0.97×
23Kansas~4K0.97×
24South Carolina~8K0.96×
25Louisiana~7K0.96×
26Oklahoma~6K0.96×
27Indiana~10K0.95×
28Minnesota~8K0.95×
29Alabama~8K0.95×
30Kentucky~7K0.95×
31Oregon~6K0.95×
32Utah~5K0.95×
33Massachusetts~10K0.94×
34Nevada~5K0.94×
35North Carolina~20K0.93×
36Michigan~10K0.93×
37Tennessee~10K0.93×
38Maryland~9K0.93×
39Missouri~9K0.93×
40Pennsylvania~20K0.92×
41Washington~10K0.91×
42Ohio~20K0.90×
43Arizona~10K0.90×
44Georgia~20K0.89×
45Illinois~20K0.88×
46New Jersey~10K0.88×
47New York~30K0.84×
48Florida~30K0.82×
49Texas~40K0.78×
50California~50K0.77×
Fig. 06

Affinity by region

Affinity by region — healthy eating recipes, United States
0.77×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the healthy eating recipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for healthy eating recipes audience
#·InterestCategoryAffinity×
01HDFC BankBusiness & Career139.46×
02Ranbir KapoorMovies & TV87.57×
03Anushka SharmaMovies & TV68.41×
04Ranveer SinghMovies & TV63.99×
05KidZaniaKids & Family61.49×
06Shahid KapoorMovies & TV60.87×
07MARIA.BFashion & Accessoires58.01×
08Akshay KumarMovies & TV48.52×
09Axis BankBusiness & Career40.52×
10U.S. Polo Assn.Fashion & Accessoires34.53×
11HindiPolitics & Society28.26×
12Jewellery storeFashion & Accessoires26.88×
13Amitabh BachchanMovies & TV21.41×
14Cross-stitchHome & Garden16.24×
15PakistanTravel & Leisure12.87×
16MalaysiaTravel & Leisure11.25×
17Plant-based dietHealth10.68×
18Wedding invitationHome & Garden9.16×
19Party dressFashion & Accessoires9.07×
20Bath and BodyworksShopping6.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the healthy eating recipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by healthy eating recipes audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.96×
Community OrientationOPEN1.95×
Risk AppetiteTHRILL1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by healthy eating recipes audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
IndividualismJOY0.95×
SustainabilityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does healthy eating recipes have in United States?

healthy eating recipes has an estimated audience of 581,928 people in United States, concentrated in California and Texas.

02

What is the gender split and age of healthy eating recipes fans?

68.0% of healthy eating recipes fans are female, 32.0% are male, with an average age of 34.7 years.

03

Which brands do healthy eating recipes fans like most?

healthy eating recipes fans show strongest brand affinity for HDFC Bank (139.46×), Ranveer Singh (63.99×), and Ranbir Kapoor (87.57×) over the country average.

04

Where do healthy eating recipes fans live in United States?

healthy eating recipes fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do healthy eating recipes fans also like?

Beyond healthy eating recipes itself, the audience over-indexes on Ranveer Singh (63.99×), Ranbir Kapoor (87.57×), Hindi (28.26×), and Jewellery store (26.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See healthy eating recipes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for healthy eating recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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