U.S. Polo Assn. Audience in United States

U.S. Polo Assn. logo

U.S. Polo Assn. has an estimated audience of 483,870 people in United States. 51.9% are female, 48.1% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Peter England, hotstar, Telugu language, Actor Vijay, ICC - International Cricket Council.

The average U.S. Polo Assn. fan in United States is 34.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Peter England, hotstar, Telugu language, with strongest over-indexing on Peter England (452.01× the country average). Demographically, the U.S. Polo Assn. audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of U.S. Polo Assn. fans

Demographic split for U.S. Polo Assn. audience in United States
MetricValue
Female51.9%
Male48.1%
Average age34.6
Estimated audience size483,870

Audience persona

The typical U.S. Polo Assn. fan in United States is balanced, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Peter England.

Top regions in United States

Top regions ranked by reach for U.S. Polo Assn. in United States
RegionReachAffinity
California100,3261.89×
Texas76,0081.83×
Florida70,9282.17×
New York69,8842.58×
New Jersey29,5032.4×
Illinois20,9801.3×
Georgia19,5441.31×
Pennsylvania15,5340.95×
Virginia15,2671.3×
North Carolina14,5341×
Massachusetts11,7291.23×
Arizona10,7141.08×
Ohio10,7100.72×
Maryland10,3911.25×
Michigan10,3700.82×
Washington9,2590.95×
Nevada8,8951.9×
Tennessee8,1980.84×
Indiana7,6060.86×
Connecticut6,4951.34×
Missouri6,3560.81×
South Carolina6,1140.84×
Colorado6,0440.79×
Louisiana5,8150.93×
Alabama5,4390.8×
Minnesota4,9330.71×
Kentucky4,8150.79×
Oklahoma4,7340.88×
Oregon4,4300.8×
Wisconsin4,3160.59×
Arkansas3,5250.88×
Kansas3,3480.88×
Mississippi3,2860.82×
Utah3,1100.72×
Iowa2,5950.65×
New Mexico1,9130.79×
Nebraska1,7230.71×
Washington, District of Columbia1,6181.11×
New Hampshire1,5160.8×
Rhode Island1,5150.98×
Hawaii1,4660.7×
Delaware1,4431.08×
West Virginia1,3460.6×
Idaho1,2680.52×
Maine1,2010.69×
Alaska7540.73×
South Dakota6550.59×
North Dakota5860.59×
Montana5320.4×
Vermont5130.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for U.S. Polo Assn. audience
BrandAffinityCategory
Peter England452.01×Fashion & Accessoires
hotstar50.72×Movies & TV
Telugu language56.46×Politics & Society
Actor Vijay96.95×Movies & TV
ICC - International Cricket Council104.49×Sports
Indian Cricket75.37×Sports
Samantha Ruth Prabhu102.94×Movies & TV
Tamil language26.39×Politics & Society
Colors (TV channel)41.63×Movies & TV
99acres79.25×Home & Garden
Designers Guild105.04×Home & Garden
Robert Duvall15.96×Movies & TV
IPL Cricket106.68×Sports
Indian wedding clothes23.92×Fashion & Accessoires
Sari-sari store25.59×Shopping
Tamil cinema29.66×Movies & TV
Hardik Pandya73.81×Sports
Allen Solly109.43×Shopping
Mumbai14.23×Travel & Leisure
Bollywood Hungama30.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by U.S. Polo Assn. audience
TraitClusterScore
Luxury OrientationPREMIUM2.34
Quality AwarenessPREMIUM2.21
Price SensitivityPREMIUM2.04
SustainabilityBALANCE1.59
Pet OwnershipJOY1.34
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for U.S. Polo Assn.
CountryShare
India41.0%
United States7.6%
Japan4.3%

See U.S. Polo Assn. audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does U.S. Polo Assn. have in United States?

U.S. Polo Assn. has an estimated audience of 483,870 people in United States, concentrated in California and Texas.

What is the gender split and age of U.S. Polo Assn. fans?

51.9% of U.S. Polo Assn. fans are female, 48.1% are male, with an average age of 34.6 years.

Which brands do U.S. Polo Assn. fans like most?

U.S. Polo Assn. fans show strongest brand affinity for Peter England (452.01×), hotstar (50.72×), and Telugu language (56.46×) over the country average.

Where do U.S. Polo Assn. fans live in United States?

U.S. Polo Assn. fans in United States are most concentrated in California (reach 100,326), Texas (reach 76,008), and Florida (reach 70,928). These three regions account for the largest share of the active audience.

What other brands do U.S. Polo Assn. fans also like?

Beyond U.S. Polo Assn. itself, the audience over-indexes on hotstar (50.72×), Telugu language (56.46×), Actor Vijay (96.95×), and ICC - International Cricket Council (104.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. Polo Assn.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.