Rascasse Audience Intelligence

U.S. Polo Assn. Target Market in United States

A data profile of the people who buy, follow and care about U.S. Polo Assn. in United States — modelled from more than twelve digital signal sources. U.S. Polo Assn. has an estimated audience of 489,828 people in United States.

#3809among Brand in United States#1339in Fashion & Accessoires

The average U.S. Polo Assn. fan in United States is 34.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Peter England, hotstar, Actor Vijay, with strongest over-indexing on Peter England (452.01× the country average).

Demographically, the U.S. Polo Assn. audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical U.S. Polo Assn. fan in United States is balanced, around 34.6 years old, with strong Mindfulness tendencies and a notable affinity for Peter England.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the U.S. Polo Assn. profile in United States.

Audience size
490K
in United States
Gender
51.9%♀
48.1% male
Age
34.6
average years
Country rank
#37122
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of U.S. Polo Assn.

51.9% are female, 48.1% are male, average age 34.6.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for U.S. Polo Assn. audience in United States
MetricValue
Female51.9%
Male48.1%
Average age34.6
Estimated audience size489,828
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the U.S. Polo Assn. audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3917%
40-4913%
50+16%
Fig. 04

Worldwide distribution

7.6%

of the worldwide U.S. Polo Assn. audience comes from United States.

Worldwide audience distribution share by country for U.S. Polo Assn.
CountryShare
India40.4%
United States7.6%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the U.S. Polo Assn. audience in United States is strongest.

Fig. 05

Top regions by affinity

U.S. Polo Assn. customers by region in United States
#RegionReachAffinity×
01New York~70K2.58×
02Florida~80K2.33×
03New Jersey~30K2.20×
04Nevada~10K2.08×
05California~100K1.84×
06Texas~70K1.68×
07Maryland~10K1.30×
08Georgia~20K1.28×
09Connecticut~6K1.28×
10Virginia~10K1.21×
11Illinois~20K1.20×
12Massachusetts~10K1.20×
13Delaware~1K1.09×
14Washington, District of Columbia~2K1.07×
15Arizona~10K1.05×
16Rhode Island~2K1.02×
17Louisiana~6K0.97×
18North Carolina~10K0.93×
19Washington~9K0.92×
20Alaska<1K0.92×
21Pennsylvania~10K0.91×
22Arkansas~4K0.91×
23Kansas~3K0.90×
24New Hampshire~2K0.88×
25Tennessee~8K0.86×
26New Mexico~2K0.86×
27Indiana~8K0.85×
28South Carolina~6K0.85×
29Alabama~6K0.85×
30Oklahoma~5K0.85×
31Mississippi~3K0.85×
32South Dakota<1K0.82×
33Vermont<1K0.82×
34Michigan~10K0.81×
35Kentucky~5K0.81×
36Missouri~6K0.80×
37North Dakota<1K0.80×
38Oregon~4K0.79×
39Hawaii~2K0.79×
40Nebraska~2K0.78×
41West Virginia~2K0.78×
42Maine~1K0.78×
43Ohio~10K0.76×
44Colorado~6K0.76×
45Utah~3K0.74×
46Minnesota~5K0.73×
47Iowa~3K0.72×
48Montana<1K0.72×
49Idaho~2K0.68×
50Wisconsin~5K0.65×
Fig. 06

Affinity by region

Affinity by region — U.S. Polo Assn., United States
0.65×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the U.S. Polo Assn. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for U.S. Polo Assn. audience
#·InterestCategoryAffinity×
01Peter EnglandFashion & Accessoires452.01×
02Allen SollyShopping109.43×
03IPL CricketSports106.68×
04Designers GuildHome & Garden105.04×
05ICC - International Cricket CouncilSports104.49×
06Samantha Ruth PrabhuMovies & TV102.94×
07Actor VijayMovies & TV96.95×
0899acresHome & Garden79.25×
09Indian CricketSports75.37×
10Hardik PandyaSports73.81×
11Telugu languagePolitics & Society56.46×
12hotstarMovies & TV50.72×
13Colors (TV channel)Movies & TV41.63×
14Bollywood HungamaMovies & TV30.28×
15Tamil cinemaMovies & TV29.66×
16Tamil languagePolitics & Society26.39×
17Sari-sari storeShopping25.59×
18Indian wedding clothesFashion & Accessoires23.92×
19Robert DuvallMovies & TV15.96×
20MumbaiTravel & Leisure14.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the U.S. Polo Assn. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by U.S. Polo Assn. audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.80×
IndividualismJOY2.53×
Quality AwarenessPREMIUM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by U.S. Polo Assn. audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.99×
ExtroversionTHRILL1.17×
Healthy LifestyleBALANCE1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is U.S. Polo Assn.'s target market in United States?

U.S. Polo Assn.'s target market in United States covers an estimated 489,828 people, concentrated in California and Florida.

02

What is the gender split and age of U.S. Polo Assn. customers?

51.9% of the U.S. Polo Assn. audience are female, 48.1% are male, with an average age of 34.6 years.

03

Which brands do U.S. Polo Assn. fans like most?

U.S. Polo Assn. fans show strongest brand affinity for Peter England (452.01×), hotstar (50.72×), and Actor Vijay (96.95×) over the country average.

04

Where do U.S. Polo Assn. fans live in United States?

U.S. Polo Assn. fans in United States are most concentrated in California (reach ~100K), Florida (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do U.S. Polo Assn. fans also like?

Beyond U.S. Polo Assn. itself, the audience over-indexes on hotstar (50.72×), Actor Vijay (96.95×), Telugu language (56.46×), and ICC - International Cricket Council (104.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See U.S. Polo Assn. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. Polo Assn.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →