99acres Audience in United States

99acres has an estimated audience of 448,266 people in United States. 50.4% are female, 49.6% are male, average age 35.6. Top regions: California, Texas, New Jersey. Top brand affinities: HDFC Bank, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average 99acres fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include HDFC Bank, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on HDFC Bank (140.89× the country average). Demographically, the 99acres audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of 99acres fans

Demographic split for 99acres audience in United States
MetricValue
Female50.4%
Male49.6%
Average age35.6
Estimated audience size448,266

Audience persona

The typical 99acres fan in United States is balanced, around 35.6 years old, with strong Need for Security tendencies and a notable affinity for HDFC Bank.

Top regions in United States

Top regions ranked by reach for 99acres in United States
RegionReachAffinity
California97,7141.98×
Texas87,2012.26×
New Jersey44,1403.87×
Georgia26,9511.95×
Washington25,2662.81×
North Carolina24,1761.79×
Florida24,1220.79×
Virginia23,4692.15×
Illinois20,7611.39×
New York19,9880.8×
Pennsylvania15,0861×
Michigan13,3321.14×
Massachusetts12,8201.45×
Arizona10,7191.17×
Ohio10,4080.75×
Maryland7,9311.03×
Tennessee6,1960.69×
Connecticut5,6191.25×
Minnesota5,4020.84×
Indiana5,2450.64×
Colorado5,2050.74×
Missouri4,6440.64×
Oregon4,5480.89×
Delaware3,1202.52×
South Carolina3,0760.46×
Kansas2,8460.81×
Arkansas2,7930.76×
Wisconsin2,7480.41×
Kentucky2,6040.46×
Washington, District of Columbia2,0031.49×
Nevada1,9460.45×
Alabama1,7890.29×
Iowa1,7070.46×
Oklahoma1,5360.31×
Utah1,4640.36×
New Hampshire1,3360.76×
Louisiana1,3100.23×
Mississippi1,1790.32×
Nebraska1,0470.47×
Rhode Island1,0320.72×
Idaho9740.43×
West Virginia9730.47×
Alaska9711.01×
Hawaii8580.45×
Montana8470.68×
South Dakota8360.81×
North Dakota8140.88×
Wyoming7871.18×
New Mexico7810.35×
Maine7740.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 99acres audience
BrandAffinityCategory
HDFC Bank140.89×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Vintage Books20.83×Literature
India national cricket team18.52×Sports
Ranbir Kapoor44.96×Movies & TV
Income tax13.19×Business & Career
Ranveer Singh34.09×Movies & TV
U.S. Polo Assn.45.9×Fashion & Accessoires
Akshay Kumar33.84×Movies & TV
Anushka Sharma39.82×Movies & TV
Diaper bag5.6×Kids & Family
MARIA.B27.19×Fashion & Accessoires
Planet Fitness3.3×Sports
Jewellery store11.34×Fashion & Accessoires
Hair Extensions4.74×Beauty & Wellness
apartment finder33.66×Internet & Social Media
Shahid Kapoor34.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 99acres audience
TraitClusterScore
Need for SecurityCONSERVATISM1.81
Quality AwarenessPREMIUM1.75
LGBTQ+ IdentityOPEN1.68
Pet OwnershipJOY1.58
Luxury OrientationPREMIUM1.57
Design AffinityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for 99acres
CountryShare
India75.8%
United States8.5%
United Kingdom3.1%

See 99acres audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does 99acres have in United States?

99acres has an estimated audience of 448,266 people in United States, concentrated in California and Texas.

What is the gender split and age of 99acres fans?

50.4% of 99acres fans are female, 49.6% are male, with an average age of 35.6 years.

Which brands do 99acres fans like most?

99acres fans show strongest brand affinity for HDFC Bank (140.89×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do 99acres fans live in United States?

99acres fans in United States are most concentrated in California (reach 97,714), Texas (reach 87,201), and New Jersey (reach 44,140). These three regions account for the largest share of the active audience.

What other brands do 99acres fans also like?

Beyond 99acres itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 99acres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.