Rascasse Audience Intelligence

99acres Audience in United States

A data profile of the people who buy, follow and care about 99acres in United States — modelled from more than twelve digital signal sources. 99acres has an estimated audience of 448,582 people in United States.

#1256among Website / Newspaper / Magazine in United States#1532in Home & Garden

The average 99acres fan in United States is 35.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New Jersey.

Top brand affinities include HDFC Bank, Vintage Books, U.S. Polo Assn., with strongest over-indexing on HDFC Bank (131.4× the country average).

Demographically, the 99acres audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 99acres fan in United States is balanced, around 35.6 years old, with strong Need for Security tendencies and a notable affinity for HDFC Bank.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 99acres profile in United States.

Audience size
449K
in United States
Gender
50.4%♀
49.6% male
Age
35.6
average years
Country rank
#38998
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of 99acres

50.4% are female, 49.6% are male, average age 35.6.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for 99acres audience in United States
MetricValue
Female50.4%
Male49.6%
Average age35.6
Estimated audience size448,582
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the 99acres audience in United States
Age bracketShare%
16-1921%
20-2928%
30-3923%
40-4917%
50+10%
Fig. 04

Worldwide distribution

8.4%

of the worldwide 99acres audience comes from United States.

Worldwide audience distribution share by country for 99acres
CountryShare
India75.4%
United States8.4%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 99acres audience in United States is strongest.

Fig. 05

Top regions by affinity

99acres fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K3.30×
02Washington~20K2.55×
03Texas~90K2.31×
04Virginia~20K1.91×
05California~90K1.79×
06Georgia~20K1.72×
07North Carolina~20K1.47×
08Delaware~2K1.33×
09Massachusetts~10K1.32×
10Illinois~20K1.24×
11Connecticut~5K1.14×
12Michigan~10K1.11×
13Arkansas~4K1.10×
14Rhode Island~2K1.06×
15Arizona~10K1.05×
16Washington, District of Columbia~1K1.05×
17Maryland~8K1.02×
18Pennsylvania~20K1.01×
19Vermont<1K1.00×
20Alaska<1K0.99×
21Nebraska~2K0.97×
22Montana~1K0.97×
23South Dakota~1K0.97×
24North Dakota<1K0.97×
25Kansas~3K0.96×
26New Hampshire~2K0.96×
27Idaho~2K0.95×
28West Virginia~2K0.95×
29Hawaii~2K0.95×
30Maine~2K0.95×
31New Mexico~2K0.94×
32Oregon~5K0.93×
33Mississippi~3K0.93×
34Louisiana~5K0.91×
35Iowa~3K0.91×
36Kentucky~5K0.89×
37Oklahoma~4K0.89×
38Utah~4K0.89×
39Ohio~10K0.88×
40Tennessee~8K0.88×
41Minnesota~6K0.88×
42Alabama~5K0.88×
43Nevada~4K0.88×
44Indiana~7K0.87×
45Missouri~6K0.87×
46Colorado~6K0.87×
47South Carolina~6K0.86×
48New York~20K0.85×
49Wisconsin~6K0.84×
50Florida~30K0.83×
Fig. 06

Affinity by region

Affinity by region — 99acres, United States
0.83×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 99acres audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 99acres audience
#·InterestCategoryAffinity×
01HDFC BankBusiness & Career131.40×
02U.S. Polo Assn.Fashion & Accessoires79.25×
03Ranbir KapoorMovies & TV55.66×
04Anushka SharmaMovies & TV43.69×
05Ranveer SinghMovies & TV43.09×
06Axis BankBusiness & Career42.92×
07apartment finderInternet & Social Media42.39×
08Vintage BooksLiterature36.86×
09Akshay KumarMovies & TV31.31×
10KidZaniaKids & Family30.62×
11MARIA.BFashion & Accessoires29.40×
12India national cricket teamSports24.63×
13Jewellery storeFashion & Accessoires16.13×
14Viola DavisMovies & TV14.80×
15HindiPolitics & Society14.32×
16MalaysiaTravel & Leisure10.20×
17Firestone Complete Auto CareCars & Mobility10.10×
18Chat roomInternet & Social Media10.03×
19PakistanTravel & Leisure8.46×
20Indeed.comBusiness & Career4.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 99acres audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 99acres audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.67×
Quality AwarenessPREMIUM1.90×
Pet OwnershipJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 99acres audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
DIY MentalityTHRILL0.92×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 99acres have in United States?

99acres has an estimated audience of 448,582 people in United States, concentrated in Texas and California.

02

What is the gender split and age of 99acres fans?

50.4% of 99acres fans are female, 49.6% are male, with an average age of 35.6 years.

03

Which brands do 99acres fans like most?

99acres fans show strongest brand affinity for HDFC Bank (131.4×), Vintage Books (36.86×), and U.S. Polo Assn. (79.25×) over the country average.

04

Where do 99acres fans live in United States?

99acres fans in United States are most concentrated in Texas (reach ~90K), California (reach ~90K), and New Jersey (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do 99acres fans also like?

Beyond 99acres itself, the audience over-indexes on Vintage Books (36.86×), U.S. Polo Assn. (79.25×), Ranveer Singh (43.09×), and India national cricket team (24.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See 99acres audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 99acres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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