apartment finder Audience in United States

apartment finder logo

apartment finder has an estimated audience of 534,833 people in United States. 60.3% are female, 39.7% are male, average age 36.1. Top regions: Texas, Florida, California. Top brand affinities: Foreigner, Narai, realtor.com, Daryl Hall & John Oates, Lou Gramm.

The average apartment finder fan in United States is 36.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Foreigner, Narai, realtor.com, with strongest over-indexing on Foreigner (85.13× the country average). Demographically, the apartment finder audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of apartment finder fans

Demographic split for apartment finder audience in United States
MetricValue
Female60.3%
Male39.7%
Average age36.1
Estimated audience size534,833

Audience persona

The typical apartment finder fan in United States is more female, around 36.1 years old, with strong Quality Awareness tendencies and a notable affinity for Foreigner.

Top regions in United States

Top regions ranked by reach for apartment finder in United States
RegionReachAffinity
Texas101,7082.21×
Florida39,2221.08×
California37,0190.63×
Georgia34,9002.12×
North Carolina30,5351.9×
Illinois19,9991.12×
New York19,7620.66×
Alabama17,9192.4×
Louisiana16,7532.43×
Tennessee16,2911.52×
Ohio16,2540.99×
South Carolina15,2061.89×
Arizona14,6661.34×
Missouri14,1201.64×
Virginia13,8621.06×
Pennsylvania13,4410.75×
Michigan12,0840.86×
Colorado11,2851.34×
Indiana8,9550.92×
Washington8,5900.8×
New Jersey7,6230.56×
Minnesota7,4920.98×
Maryland7,4350.81×
Mississippi6,8481.55×
Oklahoma6,6751.12×
Kentucky6,5320.97×
Wisconsin6,1780.77×
Massachusetts5,8000.55×
Kansas5,7551.37×
Iowa5,5841.27×
Nevada5,5031.06×
Arkansas5,3691.22×
Oregon4,6790.76×
Connecticut2,9500.55×
Utah2,3090.48×
Nebraska1,9900.74×
New Mexico1,6480.61×
Idaho1,6180.6×
West Virginia1,5220.61×
Washington, District of Columbia1,3370.83×
South Dakota1,1310.92×
New Hampshire1,0520.5×
North Dakota9730.89×
Hawaii8870.39×
Maine8730.46×
Rhode Island7480.44×
Delaware7130.48×
Alaska7030.61×
Montana6350.43×
Vermont4000.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for apartment finder audience
BrandAffinityCategory
Foreigner85.13×Music & Radio
Narai358.14×Politics & Society
realtor.com18.77×Home & Garden
Daryl Hall & John Oates56.03×Music & Radio
Lou Gramm71.13×Music & Radio
ForRent.com93.58×Internet & Social Media
Ian Wright84.1×Sports
Enterprise Rent-A-Car8.28×Cars & Mobility
Domain.com76.31×Internet & Social Media
Survivor (band)20×Music & Radio
16-bit130.77×Technology & Electronics
Alan Shearer88.6×Sports
99acres42.39×Home & Garden
Equity (finance)11.53×Business & Career
Seloger.com157.76×Home & Garden
Asset6.21×Business & Career
Real Estate Investor Magazine217.56×
visit cayman islands51.68×
Lien12.21×Politics & Society
Real estate entrepreneur10.22×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by apartment finder audience
TraitClusterScore
Quality AwarenessPREMIUM2.38
Design AffinityPREMIUM1.62
Career OrientationPOWER1.42
Family OrientationCONSERVATISM1.36
Price SensitivityPREMIUM1.26
Urban LifestyleOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for apartment finder
CountryShare
United States34.0%
Japan15.0%
United Kingdom4.8%

See apartment finder audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does apartment finder have in United States?

apartment finder has an estimated audience of 534,833 people in United States, concentrated in Texas and Florida.

What is the gender split and age of apartment finder fans?

60.3% of apartment finder fans are female, 39.7% are male, with an average age of 36.1 years.

Which brands do apartment finder fans like most?

apartment finder fans show strongest brand affinity for Foreigner (85.13×), Narai (358.14×), and realtor.com (18.77×) over the country average.

Where do apartment finder fans live in United States?

apartment finder fans in United States are most concentrated in Texas (reach 101,708), Florida (reach 39,222), and California (reach 37,019). These three regions account for the largest share of the active audience.

What other brands do apartment finder fans also like?

Beyond apartment finder itself, the audience over-indexes on Narai (358.14×), realtor.com (18.77×), Daryl Hall & John Oates (56.03×), and Lou Gramm (71.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for apartment finder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.