Rascasse Audience Intelligence

apartment finder Audience in United States

A data profile of the people who buy, follow and care about apartment finder in United States — modelled from more than twelve digital signal sources. apartment finder has an estimated audience of 534,833 people in United States.

#11125among Topic in United States#362in Internet & Social Media

The average apartment finder fan in United States is 36.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Foreigner, Narai, realtor.com, with strongest over-indexing on Foreigner (85.13× the country average).

Demographically, the apartment finder audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical apartment finder fan in United States is more female, around 36.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Foreigner.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the apartment finder profile in United States.

Audience size
535K
in United States
Gender
60.3%♀
39.7% male
Age
36.1
average years
Country rank
#35232
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of apartment finder fans

60.3% are female, 39.7% are male, average age 36.1.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for apartment finder audience in United States
MetricValue
Female60.3%
Male39.7%
Average age36.1
Estimated audience size534,833
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the apartment finder audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

34.0%

of the worldwide apartment finder audience comes from United States.

Worldwide audience distribution share by country for apartment finder
CountryShare
United States34.0%
Japan15.0%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the apartment finder audience in United States is strongest.

Fig. 05

Top regions by affinity

apartment finder fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K2.71×
02Georgia~30K2.00×
03Alabama~10K1.93×
04South Carolina~10K1.84×
05Louisiana~10K1.76×
06Arizona~20K1.64×
07North Carolina~20K1.45×
08Colorado~10K1.43×
09Iowa~6K1.36×
10Missouri~10K1.30×
11Oklahoma~7K1.24×
12Tennessee~10K1.17×
13Minnesota~9K1.17×
14Illinois~20K1.15×
15North Dakota~1K1.13×
16Arkansas~5K1.05×
17Kansas~4K1.05×
18Florida~40K1.02×
19Washington~10K1.01×
20Mississippi~4K1.01×
21Ohio~20K0.98×
22Washington, District of Columbia~2K0.98×
23Virginia~10K0.97×
24Alaska~1K0.96×
25Wisconsin~7K0.93×
26Nevada~5K0.93×
27Maryland~8K0.92×
28Oregon~6K0.92×
29Vermont<1K0.87×
30Kentucky~6K0.86×
31South Dakota~1K0.85×
32Nebraska~2K0.82×
33New Hampshire~2K0.81×
34Maine~2K0.81×
35Montana~1K0.80×
36Rhode Island~1K0.79×
37Delaware~1K0.79×
38Michigan~10K0.78×
39New Mexico~2K0.78×
40Pennsylvania~10K0.77×
41Connecticut~4K0.76×
42West Virginia~2K0.76×
43New York~20K0.75×
44Massachusetts~8K0.75×
45Indiana~7K0.74×
46Idaho~2K0.74×
47Hawaii~2K0.74×
48California~40K0.67×
49Utah~3K0.65×
50New Jersey~9K0.64×
Fig. 06

Affinity by region

Affinity by region — apartment finder, United States
0.64×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the apartment finder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for apartment finder audience
#·InterestCategoryAffinity×
01NaraiPolitics & Society358.14×
02Real Estate Investor MagazineWebsite / Newspaper / Magazine217.56×
03Seloger.comHome & Garden157.76×
0416-bitTechnology & Electronics130.77×
05ForRent.comInternet & Social Media93.58×
06Alan ShearerSports88.60×
07ForeignerMusic & Radio85.13×
08Ian WrightSports84.10×
09Lou GrammMusic & Radio71.13×
10Daryl Hall & John OatesMusic & Radio56.03×
11visit cayman islandsPOI51.68×
1299acresHome & Garden42.39×
13NOISYMusic & Radio36.07×
14Survivor (band)Music & Radio20.00×
15Toto (band)Music & Radio20.00×
16realtor.comHome & Garden18.77×
17HaywireMusic & Radio12.56×
18Equity (finance)Business & Career11.53×
19Enterprise Rent-A-CarCars & Mobility8.28×
20AssetBusiness & Career6.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the apartment finder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by apartment finder audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.87×
Career OrientationPOWER1.87×
MindfulnessBALANCE1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by apartment finder audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
ExtroversionTHRILL0.79×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does apartment finder have in United States?

apartment finder has an estimated audience of 534,833 people in United States, concentrated in Texas and California.

02

What is the gender split and age of apartment finder fans?

60.3% of apartment finder fans are female, 39.7% are male, with an average age of 36.1 years.

03

Which brands do apartment finder fans like most?

apartment finder fans show strongest brand affinity for Foreigner (85.13×), Narai (358.14×), and realtor.com (18.77×) over the country average.

04

Where do apartment finder fans live in United States?

apartment finder fans in United States are most concentrated in Texas (reach ~100K), California (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do apartment finder fans also like?

Beyond apartment finder itself, the audience over-indexes on Narai (358.14×), realtor.com (18.77×), Daryl Hall & John Oates (56.03×), and Lou Gramm (71.13×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for apartment finder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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