Toto (band) Audience in United States
Toto (band) has an estimated audience of 1,424,452 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Christopher Cross, Steely Dan, Kenny Loggins, Diesel, Survivor (band).
Toto (band) fans in United States are concentrated in California, with strong brand affinity for Christopher Cross. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christopher Cross, Steely Dan, Kenny Loggins, with strongest over-indexing on Christopher Cross (43.33× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Toto (band) fans
| Metric | Value |
|---|---|
| Estimated audience size | 1,424,452 |
Audience persona
The typical Toto (band) fan in United States shows strong Patriotism tendencies and a notable affinity for Christopher Cross.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 214,564 | 1.37× |
| Texas | 111,175 | 0.91× |
| Florida | 109,767 | 1.14× |
| New York | 108,758 | 1.37× |
| Pennsylvania | 54,981 | 1.15× |
| Illinois | 49,881 | 1.05× |
| Ohio | 43,908 | 1× |
| Georgia | 42,090 | 0.96× |
| New Jersey | 40,476 | 1.12× |
| North Carolina | 39,950 | 0.93× |
| Tennessee | 38,528 | 1.35× |
| Arizona | 35,701 | 1.23× |
| Virginia | 33,644 | 0.97× |
| Michigan | 32,806 | 0.88× |
| Massachusetts | 32,389 | 1.15× |
| Washington | 32,330 | 1.13× |
| Indiana | 27,665 | 1.06× |
| Alabama | 23,914 | 1.2× |
| South Carolina | 22,221 | 1.04× |
| Colorado | 21,907 | 0.98× |
| Maryland | 21,296 | 0.87× |
| Missouri | 20,987 | 0.91× |
| Wisconsin | 18,940 | 0.88× |
| Connecticut | 18,196 | 1.27× |
| Minnesota | 18,146 | 0.89× |
| Oregon | 17,384 | 1.06× |
| Oklahoma | 16,475 | 1.04× |
| Kentucky | 16,414 | 0.92× |
| Louisiana | 14,932 | 0.81× |
| Nevada | 13,619 | 0.99× |
| Utah | 12,356 | 0.97× |
| Kansas | 11,926 | 1.06× |
| Iowa | 10,333 | 0.88× |
| Arkansas | 9,605 | 0.82× |
| Mississippi | 8,165 | 0.7× |
| Nebraska | 7,926 | 1.11× |
| Hawaii | 7,297 | 1.19× |
| West Virginia | 7,241 | 1.09× |
| New Hampshire | 6,031 | 1.07× |
| Idaho | 5,949 | 0.83× |
| Maine | 5,934 | 1.16× |
| New Mexico | 5,286 | 0.74× |
| Rhode Island | 4,895 | 1.08× |
| Washington, District of Columbia | 4,829 | 1.13× |
| Montana | 3,417 | 0.86× |
| Delaware | 3,032 | 0.77× |
| Alaska | 2,492 | 0.82× |
| Vermont | 2,487 | 0.99× |
| South Dakota | 2,356 | 0.72× |
| North Dakota | 2,061 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christopher Cross | 43.33× | Music & Radio |
| Steely Dan | 27.15× | Music & Radio |
| Kenny Loggins | 25.84× | Music & Radio |
| Diesel | 8.39× | Music & Radio |
| Survivor (band) | 11.18× | Music & Radio |
| Michael McDonald (singer) | 18.72× | |
| Online shopping | 1.75× | Shopping |
| Daryl Hall & John Oates | 18.44× | Music & Radio |
| Business | 1.66× | Business & Career |
| Rock music | 1.87× | Music & Radio |
| Movies | 1.51× | Movies & TV |
| Fox News Channel | 1.7× | Movies & TV |
| Washlet | 68.74× | Home & Garden |
| Hall & Oates | 16.05× | Music & Radio |
| United States | 1.5× | Travel & Leisure |
| Ace Frehley | 6.64× | Music & Radio |
| Boz Scaggs | 17.97× | Music & Radio |
| Yacht Rock | 18.18× | |
| Menards | 2.55× | Home & Garden |
| Friends | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Need for Security | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.2 |
| Quality Awareness | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.17 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 31.0% |
| Indonesia | 21.6% |
| Malaysia | 13.7% |
See Toto (band) audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Toto (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.