Daryl Hall & John Oates Audience in United States

Daryl Hall & John Oates logo

Daryl Hall & John Oates has an estimated audience of 1,164,707 people in United States. 44.3% are female, 55.7% are male, average age 46.9. Top brand affinities: Days Out With Kids, Scratching post, Hideo Nomo, KiwiCo, Quarto.

Top brand affinities include Days Out With Kids, Scratching post, Hideo Nomo, with strongest over-indexing on Days Out With Kids (29.23× the country average). Demographically, the Daryl Hall & John Oates audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Tradition.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Daryl Hall & John Oates fans

Demographic split for Daryl Hall & John Oates audience in United States
MetricValue
Female44.3%
Male55.7%
Average age46.9
Estimated audience size1,164,707

Audience persona

The typical Daryl Hall & John Oates fan in United States is more male, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Days Out With Kids.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daryl Hall & John Oates audience
BrandAffinityCategory
Days Out With Kids29.23×Travel & Leisure
Scratching post16.74×Pets & Animals
Hideo Nomo33.28×Sports
KiwiCo10.35×Kids & Family
Quarto61.9×Games
Alaska1.7×Travel & Leisure
Whataburger1.66×Food & Beverages
Rosie the Riveter16.01×Business & Career
Home Delivery2.78×Food & Beverages
Israel1.81×Travel & Leisure
JibJab4.74×Internet & Social Media
Morphine (band)6.62×Music & Radio
Wedgwood13.21×Home & Garden
Home staging3.78×Home & Garden
Winemaking2.72×Food & Beverages
JDSU1.74×Business & Career
Elsword9.18×Games
University of Florida College of Medicine21.33×Business & Career
Isometric exercise4.79×Sports
Pro-Ject2.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daryl Hall & John Oates audience
TraitClusterScore
PatriotismCONSERVATISM1.33
TraditionCONSERVATISM1.24
Community OrientationOPEN1.22
Risk AppetiteTHRILL1.22
SpiritualityBALANCE1.2
IndividualismJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Daryl Hall & John Oates
CountryShare
United States59.0%
United Kingdom11.3%
Canada4.9%

See Daryl Hall & John Oates audiences in other countries

More Rock audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Daryl Hall & John Oates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.