Richard Marx Audience in United States

Richard Marx logo

Richard Marx has an estimated audience of 993,098 people in United States. 60.5% are female, 39.5% are male, average age 49.0. Top regions: California, Texas, Florida. Top brand affinities: Swizz Beatz, Blue Oyster Cult, Michael Bolton, juego de tronos, Christopher Cross.

The average Richard Marx fan in United States is 49.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Swizz Beatz, Blue Oyster Cult, Michael Bolton, with strongest over-indexing on Swizz Beatz (292.34× the country average). Demographically, the Richard Marx audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Richard Marx fans

Demographic split for Richard Marx audience in United States
MetricValue
Female60.5%
Male39.5%
Average age49.0
Estimated audience size993,098

Audience persona

The typical Richard Marx fan in United States is more female, around 49.0 years old, with strong Community Orientation tendencies and a notable affinity for Swizz Beatz.

Top regions in United States

Top regions ranked by reach for Richard Marx in United States
RegionReachAffinity
California104,4950.96×
Texas74,4420.87×
Florida69,4661.03×
New York50,0950.9×
Illinois43,1401.3×
Pennsylvania38,9471.16×
Ohio34,7721.14×
North Carolina29,8141×
Michigan25,6700.99×
Tennessee25,5861.28×
Georgia25,1620.82×
New Jersey24,5120.97×
Arizona20,8631.03×
Massachusetts19,7281.01×
Virginia18,8780.78×
Missouri18,5501.16×
Washington18,3670.92×
Indiana18,0571×
Wisconsin16,5581.11×
Alabama15,6711.13×
Colorado15,0740.96×
Kentucky14,9131.2×
Oklahoma13,9841.27×
South Carolina13,8420.93×
Louisiana13,2291.03×
Minnesota13,2270.93×
Oregon12,4061.09×
Maryland11,9550.7×
Nevada11,4591.19×
Connecticut10,8891.09×
Utah10,4321.17×
Iowa8,5421.04×
Arkansas8,2721.01×
Kansas8,2101.05×
Mississippi7,3750.9×
West Virginia4,9621.07×
Nebraska4,9490.99×
Idaho4,7930.96×
Maine4,5511.28×
New Hampshire4,2771.09×
New Mexico4,1290.83×
Rhode Island4,0331.28×
Hawaii3,7860.89×
Montana2,5290.92×
Delaware2,0500.75×
South Dakota2,0130.88×
North Dakota1,8830.92×
Vermont1,8341.05×
Washington, District of Columbia1,5580.52×
Alaska1,4730.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Richard Marx audience
BrandAffinityCategory
Swizz Beatz292.34×Music & Radio
Blue Oyster Cult118.07×Music & Radio
Michael Bolton67.67×Music & Radio
juego de tronos219.66×Movies & TV
Christopher Cross62.38×Music & Radio
Kelly Osbourne20×Music & Radio
Savage Garden108.97×Music & Radio
Robert Palmer (singer)76.86×Music & Radio
Kenny Loggins49.04×Music & Radio
Phil Collins23.77×Music & Radio
Survivor (band)26.59×Music & Radio
Michael McDonald (singer)45.76×
Huey Lewis51.22×Movies & TV
Michelle Branch65.31×Music & Radio
Genesis (band)16.62×Music & Radio
Rick Springfield40.16×Movies & TV
Glenn Frey47.3×Music & Radio
Daryl Hall55.78×Music & Radio
Neil Diamond18.89×Music & Radio
Bryan Adams31.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Richard Marx audience
TraitClusterScore
Community OrientationOPEN1.38
PatriotismCONSERVATISM1.34
SpiritualityBALANCE1.29
Family OrientationCONSERVATISM1.25
MindfulnessBALANCE1.14
TravellingTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Richard Marx
CountryShare
Australia30.8%
United States28.4%
United Kingdom5.1%

See Richard Marx audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Richard Marx have in United States?

Richard Marx has an estimated audience of 993,098 people in United States, concentrated in California and Texas.

What is the gender split and age of Richard Marx fans?

60.5% of Richard Marx fans are female, 39.5% are male, with an average age of 49.0 years.

Which brands do Richard Marx fans like most?

Richard Marx fans show strongest brand affinity for Swizz Beatz (292.34×), Blue Oyster Cult (118.07×), and Michael Bolton (67.67×) over the country average.

Where do Richard Marx fans live in United States?

Richard Marx fans in United States are most concentrated in California (reach 104,495), Texas (reach 74,442), and Florida (reach 69,466). These three regions account for the largest share of the active audience.

What other brands do Richard Marx fans also like?

Beyond Richard Marx itself, the audience over-indexes on Blue Oyster Cult (118.07×), Michael Bolton (67.67×), juego de tronos (219.66×), and Christopher Cross (62.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Richard Marx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.