Rascasse Audience Intelligence

Richard Marx Audience in United States

A data profile of the people who buy, follow and care about Richard Marx in United States — modelled from more than twelve digital signal sources. Richard Marx has an estimated audience of 1,015,332 people in United States.

#123among Pop in United States#5210among Person in United States#3022in Music & Radio

The average Richard Marx fan in United States is 49.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Swizz Beatz, Peabo Bryson, Blue Oyster Cult, with strongest over-indexing on Swizz Beatz (292.34× the country average).

Demographically, the Richard Marx audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Richard Marx fan in United States is more female, around 49.0 years old, with strong Mindfulness tendencies and a notable affinity for Swizz Beatz.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Richard Marx profile in United States.

Audience size
1M
in United States
Gender
60.5%♀
39.5% male
Age
49.0
average years
Country rank
#23435
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Richard Marx fans

60.5% are female, 39.5% are male, average age 49.0.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Richard Marx audience in United States
MetricValue
Female60.5%
Male39.5%
Average age49.0
Estimated audience size1,015,332
Fig. 03

Age distribution

Ø 49.0
average years
Age distribution of the Richard Marx audience in United States
Age bracketShare%
16-196%
20-296%
30-3912%
40-4934%
50+42%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Richard Marx audience comes from United States.

Worldwide audience distribution share by country for Richard Marx
CountryShare
United States29.4%
Australia29.1%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Richard Marx audience in United States is strongest.

Fig. 05

Top regions by affinity

Richard Marx fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~20K1.20×
02Illinois~40K1.19×
03Oregon~10K1.17×
04Oklahoma~10K1.17×
05Maine~4K1.17×
06Arizona~20K1.16×
07Kentucky~10K1.16×
08New Hampshire~5K1.16×
09Rhode Island~4K1.15×
10Missouri~20K1.14×
11Pennsylvania~40K1.13×
12West Virginia~5K1.13×
13Wisconsin~20K1.12×
14Utah~10K1.12×
15Ohio~30K1.11×
16Connecticut~10K1.11×
17Nevada~10K1.11×
18Iowa~9K1.09×
19Florida~70K1.08×
20Michigan~30K1.07×
21New Jersey~30K1.06×
22Alabama~10K1.06×
23California~100K1.05×
24Arkansas~8K1.03×
25Indiana~20K1.01×
26Kansas~8K1.01×
27Nebraska~5K1.01×
28North Dakota~2K1.01×
29Idaho~5K0.98×
30Vermont~2K0.98×
31Massachusetts~20K0.96×
32Minnesota~10K0.96×
33Hawaii~4K0.96×
34South Dakota~2K0.96×
35North Carolina~30K0.94×
36Colorado~10K0.93×
37South Carolina~10K0.93×
38Montana~3K0.93×
39New York~50K0.92×
40Louisiana~10K0.92×
41Washington~20K0.91×
42New Mexico~4K0.90×
43Mississippi~7K0.89×
44Delaware~2K0.86×
45Alaska~2K0.82×
46Virginia~20K0.81×
47Texas~70K0.80×
48Georgia~20K0.80×
49Maryland~10K0.74×
50Washington, District of Columbia~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Richard Marx, United States
0.62×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Richard Marx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Richard Marx audience
#·InterestCategoryAffinity×
01Swizz BeatzMusic & Radio292.34×
02juego de tronosMovies & TV219.66×
03Blue Oyster CultMusic & Radio118.07×
04Savage GardenMusic & Radio108.97×
05Robert Palmer (singer)Music & Radio76.86×
06Michael BoltonMusic & Radio67.67×
07Michelle BranchMusic & Radio65.31×
08Peabo BrysonMusic & Radio62.83×
09Christopher CrossMusic & Radio62.38×
10Daryl HallMusic & Radio55.78×
11Huey LewisMovies & TV51.22×
12Kenny LogginsMusic & Radio49.04×
13Glenn FreyMusic & Radio47.30×
14Michael McDonald (singer)Person45.76×
15Rick SpringfieldMovies & TV40.16×
16Survivor (band)Music & Radio26.59×
17Phil CollinsMusic & Radio23.77×
18Kelly OsbourneMusic & Radio20.00×
19TiffanyMusic & Radio17.21×
20Genesis (band)Music & Radio16.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Richard Marx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Richard Marx audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.93×
ExtroversionTHRILL1.91×
SpiritualityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Richard Marx audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.90×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Richard Marx have in United States?

Richard Marx has an estimated audience of 1,015,332 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Richard Marx fans?

60.5% of Richard Marx fans are female, 39.5% are male, with an average age of 49.0 years.

03

Which brands do Richard Marx fans like most?

Richard Marx fans show strongest brand affinity for Swizz Beatz (292.34×), Peabo Bryson (62.83×), and Blue Oyster Cult (118.07×) over the country average.

04

Where do Richard Marx fans live in United States?

Richard Marx fans in United States are most concentrated in California (reach ~100K), Florida (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Richard Marx fans also like?

Beyond Richard Marx itself, the audience over-indexes on Peabo Bryson (62.83×), Blue Oyster Cult (118.07×), Christopher Cross (62.38×), and juego de tronos (219.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Richard Marx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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