Rascasse Audience Intelligence

Richard Marx Audience in United States

Richard Marx has an estimated audience of 1M people in United States.

#119among Pop in United States#4952among people in United States#2757in Music & Radio

The average Richard Marx fan in United States is 49.7 years old, more female, and lives primarily in California.

Its fans are 9.6 years older than the group average of 40.1.

Women make up 60.5% of the fan base, 1.4 percentage points more than the group average.

Compared with the other 1580 objects in Pop, Richard Marx fans stand out for their interest in Swizz Beatz, juego de tronos and Bob Welch.

Most fans live in California, Florida, New York.

Top affinities include Swizz Beatz, juego de tronos, Bob Welch, with strongest over-indexing on Swizz Beatz (292.34× the country average).

Demographically, the Richard Marx audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Mindfulness, Extroversion.

The typical Richard Marx fan in United States is more female, around 49.7 years old, with strong Mindfulness tendencies and a notable affinity for Swizz Beatz.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1M
in United States
Gender
60.5%♀
39.5% male
Age
49.7
average years
Country rank
#23390
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Richard Marx fans

60.5% are female, 39.5% are male, average age 49.7.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Richard Marx audience in United States
MetricValue
Female60.5%
Male39.5%
Average age49.7
Estimated audience size1M
Fig. 03

Age distribution

Ø 49.7
average years
Age distribution of the Richard Marx audience in United States
Age bracketShare%
16-246%
25-346%
35-4412%
45-5434%
55+42%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Richard Marx audience comes from United States.

Worldwide audience distribution share by country for Richard Marx
CountryShare
United States29.4%
Australia29.1%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Richard Marx fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~30K1.20×
02Illinois~50K1.19×
03Oregon~10K1.17×
04Oklahoma~10K1.17×
05Maine~5K1.17×
06Arizona~30K1.16×
07Kentucky~20K1.16×
08New Hampshire~5K1.16×
09Rhode Island~4K1.15×
10Missouri~20K1.14×
11Pennsylvania~40K1.13×
12West Virginia~6K1.13×
13Wisconsin~20K1.12×
14Utah~10K1.12×
15Ohio~40K1.11×
16Connecticut~10K1.11×
17Nevada~10K1.11×
18Iowa~10K1.09×
19Florida~70K1.08×
20Michigan~30K1.07×
21New Jersey~30K1.06×
22Alabama~20K1.06×
23California~100K1.05×
24Arkansas~9K1.03×
25Indiana~20K1.01×
26Kansas~9K1.01×
27Nebraska~6K1.01×
28North Dakota~2K1.01×
29Idaho~5K0.98×
30Vermont~2K0.98×
31Massachusetts~20K0.96×
32Minnesota~20K0.96×
33Hawaii~4K0.96×
34South Dakota~3K0.96×
35North Carolina~30K0.94×
36Colorado~20K0.93×
37South Carolina~20K0.93×
38Montana~3K0.93×
39New York~60K0.92×
40Louisiana~10K0.92×
41Washington~20K0.91×
42New Mexico~6K0.90×
43Wyoming~2K0.90×
44Mississippi~8K0.89×
45Delaware~3K0.86×
46Alaska~2K0.82×
47Virginia~20K0.81×
48Texas~60K0.80×
49Georgia~30K0.80×
50Maryland~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Richard Marx, United States
0.74×1.00×1.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Richard Marx audience vs. the country average
#·InterestCategoryAffinity×
01Swizz BeatzMusic & Radio292.34×
02juego de tronosMovies & TV219.66×
03Bob WelchMusic & Radio120.24×
04Blue Oyster CultMusic & Radio118.07×
05Savage GardenMusic & Radio108.97×
06Robert Palmer (singer)Music & Radio76.86×
07Michael BoltonMusic & Radio67.67×
08Michelle BranchMusic & Radio65.31×
09Peabo BrysonMusic & Radio62.83×
10Christopher CrossMusic & Radio62.38×
11Kenny LogginsMusic & Radio49.04×
12Michael McDonald (singer)Person45.76×
13Rick SpringfieldMovies & TV40.16×
14Survivor (band)Music & Radio26.59×
15Phil CollinsMusic & Radio23.77×
16Kelly OsbourneMusic & Radio20.00×
17OlympicMusic & Radio20.00×
18WingsMusic & Radio16.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Richard Marx audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Richard Marx audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.93×
ExtroversionTHRILL1.91×
SpiritualityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Richard Marx audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.90×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Richard Marx over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/richard-marx-25589” · Methodology