realtor.com Audience in United States
realtor.com has an estimated audience of 14,495,090 people in United States. 60.4% are female, 39.6% are male, average age 36.6. Top regions: Florida, California, Texas.
The average realtor.com fan in United States is 36.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas.
Category: Home & Garden · Type: Brand · Subtype: Property finder
Demographics of realtor.com fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 36.6 |
| Estimated audience size | 14,495,090 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,484,708 | 1.51× |
| California | 976,712 | 0.61× |
| Texas | 877,635 | 0.7× |
| Ohio | 664,417 | 1.49× |
| Pennsylvania | 630,795 | 1.29× |
| Illinois | 573,773 | 1.19× |
| New York | 565,874 | 0.7× |
| North Carolina | 461,545 | 1.06× |
| Michigan | 451,604 | 1.19× |
| New Jersey | 402,329 | 1.09× |
| Georgia | 356,146 | 0.8× |
| Tennessee | 342,376 | 1.18× |
| Virginia | 326,010 | 0.92× |
| Massachusetts | 323,667 | 1.13× |
| Indiana | 321,446 | 1.21× |
| Missouri | 306,167 | 1.31× |
| Wisconsin | 299,632 | 1.37× |
| Connecticut | 280,287 | 1.93× |
| Arizona | 256,492 | 0.87× |
| South Carolina | 216,569 | 0.99× |
| Minnesota | 208,839 | 1.01× |
| Colorado | 204,031 | 0.89× |
| Kentucky | 193,415 | 1.06× |
| Alabama | 187,806 | 0.93× |
| Maryland | 185,720 | 0.75× |
| Louisiana | 157,667 | 0.84× |
| Oklahoma | 135,546 | 0.84× |
| Iowa | 133,923 | 1.12× |
| Arkansas | 132,542 | 1.11× |
| Mississippi | 121,913 | 1.02× |
| Washington | 119,330 | 0.41× |
| Kansas | 117,015 | 1.02× |
| Oregon | 105,432 | 0.63× |
| Nevada | 100,226 | 0.71× |
| New Hampshire | 89,886 | 1.57× |
| West Virginia | 84,457 | 1.25× |
| Maine | 83,386 | 1.61× |
| Utah | 74,872 | 0.58× |
| Idaho | 70,843 | 0.97× |
| Nebraska | 56,786 | 0.78× |
| New Mexico | 52,912 | 0.73× |
| Montana | 52,144 | 1.3× |
| Rhode Island | 50,957 | 1.1× |
| Delaware | 40,870 | 1.02× |
| Wyoming | 28,751 | 1.34× |
| Vermont | 26,161 | 1.03× |
| South Dakota | 25,381 | 0.76× |
| North Dakota | 24,419 | 0.82× |
| Hawaii | 23,696 | 0.38× |
| Washington, District of Columbia | 18,285 | 0.42× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.8% |
| Canada | 4.5% |
| India | 1.5% |
See realtor.com audiences in other countries
More Property finder audiences in United States
- Apartments.com (9,526,929)
- Zillow (8,326,013)
- Whitetail Properties (2,620,934)
- Hemnet (427,463)
- Zumper (350,453)
How to read this data
Audience size is the estimated number of people in United States who actively search for realtor.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.