realtor.com Audience in United States
realtor.com has an estimated audience of 14,495,090 people in United States. 60.4% are female, 39.6% are male, average age 36.6. Top regions: Florida, California, Texas.
The average realtor.com fan in United States is 36.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Demographically, the realtor.com audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Category: Home & Garden · Type: Brand · Subtype: Property finder
Demographics of realtor.com fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 36.6 |
| Estimated audience size | 14,495,090 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,484,708 | 1.51× |
| California | 976,712 | 0.61× |
| Texas | 877,636 | 0.7× |
| Ohio | 664,417 | 1.49× |
| Pennsylvania | 630,796 | 1.29× |
| Illinois | 573,773 | 1.19× |
| New York | 565,874 | 0.7× |
| North Carolina | 461,545 | 1.06× |
| Michigan | 451,605 | 1.19× |
| New Jersey | 402,329 | 1.09× |
| Georgia | 356,146 | 0.8× |
| Tennessee | 342,376 | 1.18× |
| Virginia | 326,010 | 0.92× |
| Massachusetts | 323,668 | 1.13× |
| Indiana | 321,447 | 1.21× |
| Missouri | 306,167 | 1.31× |
| Wisconsin | 299,632 | 1.37× |
| Connecticut | 280,288 | 1.93× |
| Arizona | 256,493 | 0.87× |
| South Carolina | 216,569 | 0.99× |
| Minnesota | 208,840 | 1.01× |
| Colorado | 204,032 | 0.89× |
| Kentucky | 193,416 | 1.06× |
| Alabama | 187,806 | 0.93× |
| Maryland | 185,720 | 0.75× |
| Louisiana | 157,668 | 0.84× |
| Oklahoma | 135,547 | 0.84× |
| Iowa | 133,923 | 1.12× |
| Arkansas | 132,543 | 1.11× |
| Mississippi | 121,914 | 1.02× |
| Washington | 119,330 | 0.41× |
| Kansas | 117,016 | 1.02× |
| Oregon | 105,433 | 0.63× |
| Nevada | 100,227 | 0.71× |
| New Hampshire | 89,887 | 1.57× |
| West Virginia | 84,458 | 1.25× |
| Maine | 83,386 | 1.61× |
| Utah | 74,872 | 0.58× |
| Idaho | 70,843 | 0.97× |
| Nebraska | 56,786 | 0.78× |
| New Mexico | 52,912 | 0.73× |
| Montana | 52,145 | 1.3× |
| Rhode Island | 50,958 | 1.1× |
| Delaware | 40,870 | 1.02× |
| Wyoming | 28,752 | 1.34× |
| Vermont | 26,162 | 1.03× |
| South Dakota | 25,382 | 0.76× |
| North Dakota | 24,419 | 0.82× |
| Hawaii | 23,696 | 0.38× |
| Washington, District of Columbia | 18,285 | 0.42× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.37 |
| Quality Awareness | PREMIUM | 1.33 |
| Extroversion | THRILL | 1.28 |
| DIY Mentality | THRILL | 1.22 |
| Indulgence | JOY | 1.18 |
| Career Orientation | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.8% |
| Canada | 4.5% |
| India | 1.5% |
See realtor.com audiences in other countries
More Property finder audiences in United States
- Apartments.com (9,526,929)
- Zillow (8,326,013)
- Whitetail Properties (2,620,934)
- Hemnet (427,463)
- Zumper (350,453)
How to read this data
Audience size is the estimated number of people in United States who actively search for realtor.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.