Rascasse Audience Intelligence

realtor.com Target Market in United States

A data profile of the people who buy, follow and care about realtor.com in United States — modelled from more than twelve digital signal sources. realtor.com has an estimated audience of 14,663,691 people in United States.

#1among Property finder in United States#223among Brand in United States#181in Home & Garden

The average realtor.com fan in United States is 36.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Category: Home & Garden · Type: Brand · Subtype: Property finder

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the realtor.com profile in United States.

Audience size
14.7M
in United States
Gender
60.4%♀
39.6% male
Age
36.6
average years
Country rank
#2381
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of realtor.com

60.4% are female, 39.6% are male, average age 36.6.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for realtor.com audience in United States
MetricValue
Female60.4%
Male39.6%
Average age36.6
Estimated audience size14,663,691
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the realtor.com audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

91.8%

of the worldwide realtor.com audience comes from United States.

Worldwide audience distribution share by country for realtor.com
CountryShare
United States91.8%
Canada4.4%
India1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the realtor.com audience in United States is strongest.

Fig. 05

Top regions by affinity

realtor.com customers by region in United States
#RegionReachAffinity×
01Connecticut~300K1.93×
02New Hampshire~100K1.69×
03Maine~90K1.65×
04Ohio~700K1.50×
05Wisconsin~300K1.47×
06West Virginia~100K1.45×
07Florida~1.5M1.32×
08Missouri~300K1.31×
09Montana~50K1.30×
10Wyoming~30K1.30×
11Pennsylvania~600K1.26×
12Michigan~500K1.24×
13Indiana~300K1.24×
14Tennessee~300K1.17×
15Iowa~100K1.14×
16Illinois~500K1.13×
17Vermont~30K1.12×
18Massachusetts~300K1.08×
19Arkansas~100K1.08×
20Idaho~80K1.07×
21New Jersey~400K1.06×
22Kentucky~200K1.06×
23Mississippi~100K1.06×
24North Carolina~500K1.03×
25South Carolina~200K1.03×
26Delaware~40K1.03×
27Minnesota~200K1.02×
28Rhode Island~50K1.01×
29Kansas~100K1.00×
30Oklahoma~100K0.93×
31North Dakota~30K0.93×
32Alabama~200K0.89×
33Virginia~300K0.88×
34Louisiana~200K0.88×
35Colorado~200K0.82×
36Arizona~200K0.81×
37Nebraska~60K0.81×
38New Mexico~60K0.79×
39South Dakota~30K0.77×
40Maryland~200K0.74×
41Georgia~300K0.72×
42Nevada~90K0.66×
43Texas~800K0.65×
44New York~500K0.63×
45Oregon~100K0.60×
46Utah~80K0.58×
47California~900K0.56×
48Washington~100K0.41×
49Washington, District of Columbia~20K0.38×
50Hawaii~20K0.37×
Fig. 06

Affinity by region

Affinity by region — realtor.com, United States
0.37×1.00×1.93×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See realtor.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for realtor.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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