Rascasse Audience Intelligence

Zumper Target Market in United States

A data profile of the people who buy, follow and care about Zumper in United States — modelled from more than twelve digital signal sources. Zumper has an estimated audience of 344,379 people in United States.

#6among Property finder in United States#4649among Brand in United States#1643in Home & Garden

The average Zumper fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Matt LeBlanc, Miranda Cosgrove, Capital One, with strongest over-indexing on Matt LeBlanc (60.65× the country average).

Demographically, the Zumper audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zumper fan in United States is balanced, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Matt LeBlanc.

Category: Home & Garden · Type: Brand · Subtype: Property finder

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zumper profile in United States.

Audience size
344K
in United States
Gender
50.3%♀
49.7% male
Age
41.1
average years
Country rank
#44999
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zumper

50.3% are female, 49.7% are male, average age 41.1.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Zumper audience in United States
MetricValue
Female50.3%
Male49.7%
Average age41.1
Estimated audience size344,379
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Zumper audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

73.5%

of the worldwide Zumper audience comes from United States.

Worldwide audience distribution share by country for Zumper
CountryShare
United States73.5%
Canada15.6%
India2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zumper audience in United States is strongest.

Fig. 05

Top regions by affinity

Zumper customers by region in United States
#RegionReachAffinity×
01Oregon~7K1.78×
02New York~30K1.74×
03California~60K1.67×
04Washington~10K1.45×
05Hawaii~2K1.42×
06Colorado~7K1.26×
07Illinois~10K1.25×
08Arizona~9K1.23×
09Missouri~7K1.23×
10Washington, District of Columbia~1K1.23×
11Georgia~10K1.20×
12Florida~30K1.19×
13Massachusetts~8K1.19×
14North Carolina~10K1.18×
15New Jersey~10K1.11×
16Pennsylvania~10K1.08×
17Ohio~10K1.05×
18South Carolina~5K1.04×
19Connecticut~4K1.04×
20Montana<1K1.03×
21Virginia~9K1.02×
22Nevada~3K1.02×
23Indiana~6K1.01×
24Maryland~6K0.99×
25Michigan~9K0.98×
26Kentucky~4K0.95×
27Arkansas~3K0.95×
28Tennessee~7K0.94×
29Wisconsin~5K0.93×
30Minnesota~5K0.93×
31Nebraska~2K0.93×
32Alaska<1K0.93×
33Delaware<1K0.92×
34New Mexico~2K0.91×
35New Hampshire~1K0.91×
36Kansas~2K0.89×
37Louisiana~4K0.88×
38Vermont<1K0.88×
39Utah~3K0.87×
40Mississippi~3K0.87×
41Rhode Island<1K0.86×
42Alabama~4K0.85×
43Maine~1K0.85×
44North Dakota<1K0.84×
45West Virginia~1K0.82×
46South Dakota<1K0.82×
47Texas~20K0.81×
48Oklahoma~3K0.79×
49Idaho~1K0.79×
50Iowa~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Zumper, United States
0.74×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zumper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zumper audience
#·InterestCategoryAffinity×
01Matt LeBlancMovies & TV60.65×
02Miranda CosgroveMovies & TV29.24×
03Night at the MuseumMovies & TV15.32×
04Naomi ScottMovies & TV14.31×
05Chase (bank)Business & Career13.58×
06Hybrid electric vehicleCars & Mobility10.43×
07Malcolm in the MiddleMovies & TV7.84×
08Capital OneBusiness & Career5.67×
09Bank of AmericaBusiness & Career5.30×
10ShowerBeauty & Wellness4.68×
11RedfinHome & Garden3.96×
12QVCMovies & TV3.80×
13NASDAQBusiness & Career3.59×
14FedExBusiness & Career3.06×
15Wells FargoBusiness & Career3.02×
16Planet FitnessSports2.55×
17Financial servicesBusiness & Career2.16×
18PinterestInternet & Social Media2.05×
19SubwayFood & Beverages2.05×
20Pizza HutFood & Beverages2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zumper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zumper audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.05×
Family OrientationCONSERVATISM2.11×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zumper audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
DIY MentalityTHRILL0.86×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zumper's target market in United States?

Zumper's target market in United States covers an estimated 344,379 people, concentrated in California and New York.

02

What is the gender split and age of Zumper customers?

50.3% of the Zumper audience are female, 49.7% are male, with an average age of 41.1 years.

03

Which brands do Zumper fans like most?

Zumper fans show strongest brand affinity for Matt LeBlanc (60.65×), Miranda Cosgrove (29.24×), and Capital One (5.67×) over the country average.

04

Where do Zumper fans live in United States?

Zumper fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Zumper fans also like?

Beyond Zumper itself, the audience over-indexes on Miranda Cosgrove (29.24×), Capital One (5.67×), Bank of America (5.3×), and Wells Fargo (3.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Property finder audiences in United States

See Zumper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zumper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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