Zumper Audience in United States

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Zumper has an estimated audience of 350,453 people in United States. 50.3% are female, 49.7% are male, average age 41.1. Top regions: California, New York, Florida. Top brand affinities: Combat sport, Nebraska Cornhuskers football, Bằng Kiều, JDSU, Northrop Grumman.

The average Zumper fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Combat sport, Nebraska Cornhuskers football, Bằng Kiều, with strongest over-indexing on Combat sport (2.26× the country average). Demographically, the Zumper audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Property finder

Demographics of Zumper fans

Demographic split for Zumper audience in United States
MetricValue
Female50.3%
Male49.7%
Average age41.1
Estimated audience size350,453

Audience persona

The typical Zumper fan in United States is balanced, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Zumper in United States
RegionReachAffinity
California61,7101.6×
New York32,2791.65×
Florida27,9881.18×
Texas25,1190.83×
Illinois16,1311.38×
North Carolina12,5101.19×
Georgia12,4561.15×
Pennsylvania12,1001.03×
Ohio11,6831.08×
New Jersey10,1181.14×
Michigan9,5161.04×
Washington9,4861.35×
Virginia9,0631.06×
Arizona8,9671.25×
Massachusetts8,4851.23×
Missouri7,3131.29×
Oregon7,1381.78×
Tennessee7,1001.01×
Colorado6,8151.23×
Indiana6,3530.99×
Maryland6,0291×
South Carolina5,3301.01×
Wisconsin4,6910.89×
Alabama4,3350.89×
Kentucky4,1890.95×
Minnesota4,1070.82×
Louisiana3,9810.88×
Connecticut3,7191.06×
Nevada3,4811.03×
Oklahoma2,9940.77×
Arkansas2,8220.98×
Hawaii2,4731.64×
Kansas2,4350.88×
Mississippi2,3990.83×
Utah2,3430.75×
Iowa1,8470.64×
New Mexico1,5220.87×
Washington, District of Columbia1,4281.36×
Nebraska1,3170.75×
New Hampshire1,2180.88×
Idaho1,1590.66×
Montana1,0681.1×
West Virginia1,0600.65×
Maine9760.78×
Rhode Island7880.71×
Delaware7160.74×
Alaska5430.72×
Vermont4370.71×
South Dakota4310.53×
North Dakota3960.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zumper audience
BrandAffinityCategory
Combat sport2.26×Sports
Nebraska Cornhuskers football3.96×Sports
Bằng Kiều34.81×Travel & Leisure
JDSU2.89×Business & Career
Northrop Grumman5.86×Business & Career
Home equity1.67×Home & Garden
Nationality1.71×Politics & Society
Bank account1.8×Business & Career
Jingoism1.5×Politics & Society
Home staging3.36×Home & Garden
Jesse Plemons2.15×Movies & TV
Jorge Salinas10.19×Movies & TV
3D printing1.54×Technology & Electronics
Grammarly2.71×Business & Career
Charlamagne Tha God4.99×Movies & TV
Mothercare1.67×Kids & Family
Urban horticulture1.75×Home & Garden
Corona (band)2.79×Music & Radio
Riedel (glass manufacturer)12.25×Home & Garden
Berks County, Pennsylvania5.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zumper audience
TraitClusterScore
Quality AwarenessPREMIUM2.98
Urban LifestyleOPEN1.18
Design AffinityPREMIUM1.18
Early Adopter MentalityPOWER1.17
Family OrientationCONSERVATISM1.17
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Zumper
CountryShare
United States73.4%
Canada16.0%
India2.1%

See Zumper audiences in other countries

More Property finder audiences in United States

Frequently asked questions

How many fans does Zumper have in United States?

Zumper has an estimated audience of 350,453 people in United States, concentrated in California and New York.

What is the gender split and age of Zumper fans?

50.3% of Zumper fans are female, 49.7% are male, with an average age of 41.1 years.

Which brands do Zumper fans like most?

Zumper fans show strongest brand affinity for Combat sport (2.26×), Nebraska Cornhuskers football (3.96×), and Bằng Kiều (34.81×) over the country average.

Where do Zumper fans live in United States?

Zumper fans in United States are most concentrated in California (reach 61,710), New York (reach 32,279), and Florida (reach 27,988). These three regions account for the largest share of the active audience.

What other brands do Zumper fans also like?

Beyond Zumper itself, the audience over-indexes on Nebraska Cornhuskers football (3.96×), Bằng Kiều (34.81×), JDSU (2.89×), and Northrop Grumman (5.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zumper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.