Rascasse Audience Intelligence

Apartments.com Target Market in United States

A data profile of the people who buy, follow and care about Apartments.com in United States — modelled from more than twelve digital signal sources. Apartments.com has an estimated audience of 9,514,510 people in United States.

#2among Property finder in United States#387among Brand in United States#270in Home & Garden

The average Apartments.com fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Electronic music, Blues music, Rhythm and blues music, with strongest over-indexing on Electronic music (1.84× the country average).

Demographically, the Apartments.com audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Apartments.com fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Electronic music.

Category: Home & Garden · Type: Brand · Subtype: Property finder

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apartments.com profile in United States.

Audience size
9.5M
in United States
Gender
62.1%♀
37.9% male
Age
35.5
average years
Country rank
#3760
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Apartments.com

62.1% are female, 37.9% are male, average age 35.5.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Apartments.com audience in United States
MetricValue
Female62.1%
Male37.9%
Average age35.5
Estimated audience size9,514,510
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Apartments.com audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

99.3%

of the worldwide Apartments.com audience comes from United States.

Worldwide audience distribution share by country for Apartments.com
CountryShare
United States99.3%
China0.4%
United Kingdom0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apartments.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Apartments.com customers by region in United States
#RegionReachAffinity×
01Maryland~200K1.43×
02Wisconsin~200K1.42×
03Georgia~400K1.37×
04Washington, District of Columbia~40K1.36×
05Illinois~400K1.26×
06Florida~800K1.25×
07Connecticut~100K1.23×
08Ohio~400K1.21×
09Massachusetts~200K1.21×
10Virginia~300K1.20×
11Minnesota~200K1.17×
12Texas~900K1.13×
13New Jersey~300K1.13×
14Michigan~300K1.10×
15Delaware~30K1.10×
16New Hampshire~40K1.09×
17Tennessee~200K1.08×
18Missouri~200K1.08×
19South Carolina~200K1.07×
20Rhode Island~30K1.06×
21North Carolina~300K1.05×
22Alabama~100K1.05×
23Mississippi~80K1.05×
24Pennsylvania~300K1.04×
25Arizona~200K1.03×
26Louisiana~100K1.00×
27Washington~200K0.99×
28Iowa~80K0.99×
29North Dakota~20K0.98×
30Nevada~90K0.97×
31Colorado~100K0.96×
32Vermont~20K0.96×
33California~1M0.95×
34New York~500K0.93×
35Indiana~200K0.92×
36Kansas~70K0.91×
37Arkansas~70K0.90×
38Maine~30K0.88×
39Kentucky~100K0.86×
40Oregon~90K0.86×
41Nebraska~40K0.83×
42South Dakota~20K0.81×
43Hawaii~30K0.75×
44Alaska~20K0.75×
45Oklahoma~80K0.74×
46West Virginia~30K0.73×
47New Mexico~30K0.72×
48Montana~20K0.70×
49Idaho~30K0.69×
50Utah~50K0.62×
Fig. 06

Affinity by region

Affinity by region — Apartments.com, United States
0.62×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apartments.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apartments.com audience
#·InterestCategoryAffinity×
01healthHealth4.25×
02Alternative rockMusic & Radio1.94×
03KPop Demon HuntersMovies & TV1.94×
04SephoraShopping1.91×
05Strength trainingSports1.91×
06Electronic musicMusic & Radio1.84×
07Blues musicMusic & Radio1.84×
08Heavy metal musicMusic & Radio1.78×
09Rock and rollMusic & Radio1.76×
10Planet FitnessSports1.73×
11Harry PotterMovies & TV1.72×
12Target CorporationShopping1.71×
13Contemporary R&BMusic & Radio1.69×
14Rhythm and blues musicMusic & Radio1.68×
15Classical musicMusic & Radio1.67×
16Soul musicMusic & Radio1.64×
17American footballSports1.62×
18CostcoShopping1.61×
19Jazz musicMusic & Radio1.59×
20NBASports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apartments.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apartments.com audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.70×
Design AffinityPREMIUM1.56×
Quality AwarenessPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apartments.com audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.63×
TraditionCONSERVATISM0.73×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Apartments.com's target market in United States?

Apartments.com's target market in United States covers an estimated 9,514,510 people, concentrated in California and Texas.

02

What is the gender split and age of Apartments.com customers?

62.1% of the Apartments.com audience are female, 37.9% are male, with an average age of 35.5 years.

03

Which brands do Apartments.com fans like most?

Apartments.com fans show strongest brand affinity for Electronic music (1.84×), Blues music (1.84×), and Rhythm and blues music (1.68×) over the country average.

04

Where do Apartments.com fans live in United States?

Apartments.com fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Apartments.com fans also like?

Beyond Apartments.com itself, the audience over-indexes on Blues music (1.84×), Rhythm and blues music (1.68×), Target Corporation (1.71×), and American football (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Property finder audiences in United States

See Apartments.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Apartments.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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