Apartments.com Audience in United States

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Apartments.com has an estimated audience of 9,526,928 people in United States. 62.1% are female, 37.9% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Electronic music, Blues music, Rhythm and blues music, Target Corporation, American football.

The average Apartments.com fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electronic music, Blues music, Rhythm and blues music, with strongest over-indexing on Electronic music (1.84× the country average). Demographically, the Apartments.com audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Property finder

Demographics of Apartments.com fans

Demographic split for Apartments.com audience in United States
MetricValue
Female62.1%
Male37.9%
Average age35.5
Estimated audience size9,526,928

Audience persona

The typical Apartments.com fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Electronic music.

Top regions in United States

Top regions ranked by reach for Apartments.com in United States
RegionReachAffinity
California1,066,6991.02×
Texas978,4081.19×
Florida836,4821.3×
New York489,5410.92×
Illinois420,6801.33×
Georgia420,1141.43×
Ohio357,5641.22×
Pennsylvania347,2591.08×
North Carolina308,9091.08×
Virginia294,8121.27×
New Jersey285,4051.18×
Michigan280,8591.13×
Maryland242,6861.48×
Massachusetts237,4611.27×
Arizona213,8371.1×
Tennessee209,6161.1×
Wisconsin199,0291.39×
Washington197,1291.03×
Missouri166,5891.08×
Indiana161,4320.93×
Minnesota158,4701.16×
South Carolina156,0871.09×
Colorado149,9601×
Alabama144,1941.08×
Louisiana123,6381.01×
Connecticut116,7291.22×
Kentucky103,7250.87×
Oregon92,7720.85×
Nevada91,8411×
Iowa77,7740.99×
Mississippi76,8520.98×
Oklahoma74,0010.7×
Arkansas69,1340.88×
Kansas67,1630.89×
Utah51,0650.6×
New Hampshire40,1181.07×
Washington, District of Columbia39,4641.38×
Nebraska38,3390.8×
New Mexico32,5800.68×
Rhode Island32,3601.07×
Idaho30,6220.64×
Hawaii28,4770.7×
West Virginia28,4460.64×
Maine28,2530.83×
Delaware27,6511.05×
North Dakota17,0350.87×
Montana16,1730.61×
South Dakota15,7800.72×
Vermont14,6530.88×
Alaska13,7680.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apartments.com audience
BrandAffinityCategory
Electronic music1.84×Music & Radio
Blues music1.84×Music & Radio
Rhythm and blues music1.68×Music & Radio
Target Corporation1.71×Shopping
American football1.62×Sports
Harry Potter1.72×Movies & TV
Alternative rock1.94×Music & Radio
Heavy metal music1.78×Music & Radio
NBA1.51×Sports
health4.25×Health
Sephora1.91×Shopping
Costco1.61×Shopping
KPop Demon Hunters1.94×Movies & TV
Planet Fitness1.73×Sports
Rock and roll1.76×Music & Radio
Strength training1.91×Sports
Jazz music1.59×Music & Radio
Contemporary R&B1.69×Music & Radio
Classical music1.67×Music & Radio
Soul music1.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apartments.com audience
TraitClusterScore
Luxury OrientationPREMIUM4.47
Risk AppetiteTHRILL1.58
Quality AwarenessPREMIUM1.56
Design AffinityPREMIUM1.36
SustainabilityBALANCE1.23
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Apartments.com
CountryShare
United States99.3%
China0.4%
United Kingdom0.0%

See Apartments.com audiences in other countries

More Property finder audiences in United States

Frequently asked questions

How many fans does Apartments.com have in United States?

Apartments.com has an estimated audience of 9,526,928 people in United States, concentrated in California and Texas.

What is the gender split and age of Apartments.com fans?

62.1% of Apartments.com fans are female, 37.9% are male, with an average age of 35.5 years.

Which brands do Apartments.com fans like most?

Apartments.com fans show strongest brand affinity for Electronic music (1.84×), Blues music (1.84×), and Rhythm and blues music (1.68×) over the country average.

Where do Apartments.com fans live in United States?

Apartments.com fans in United States are most concentrated in California (reach 1,066,699), Texas (reach 978,408), and Florida (reach 836,482). These three regions account for the largest share of the active audience.

What other brands do Apartments.com fans also like?

Beyond Apartments.com itself, the audience over-indexes on Blues music (1.84×), Rhythm and blues music (1.68×), Target Corporation (1.71×), and American football (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apartments.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.