Rascasse Audience Intelligence

Jazz music Audience in United States

A data profile of the people who buy, follow and care about Jazz music in United States — modelled from more than twelve digital signal sources. Jazz music has an estimated audience of 69,543,018 people in United States.

#8among Musical genre in United States#160among Topic in United States#17in Music & Radio

The average Jazz music fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Curly Hair, Afrobeat, Harmonica, with strongest over-indexing on Curly Hair (1.6× the country average).

Demographically, the Jazz music audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jazz music fan in United States is balanced, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Curly Hair.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jazz music profile in United States.

Audience size
69.5M
in United States
Gender
50.9%♀
49.1% male
Age
37.7
average years
Country rank
#199
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jazz music fans

50.9% are female, 49.1% are male, average age 37.7.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Jazz music audience in United States
MetricValue
Female50.9%
Male49.1%
Average age37.7
Estimated audience size69,543,018
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Jazz music audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Jazz music audience comes from United States.

Worldwide audience distribution share by country for Jazz music
CountryShare
United States22.4%
Brazil5.2%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jazz music audience in United States is strongest.

Fig. 05

Top regions by affinity

Jazz music fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~3.5M1.66×
02Louisiana~1.5M1.66×
03South Carolina~1.5M1.45×
04North Carolina~3M1.40×
05Alabama~1M1.26×
06Maryland~1.5M1.25×
07California~9M1.20×
08Virginia~2M1.17×
09Washington, District of Columbia~200K1.17×
10Texas~7M1.15×
11Mississippi~700K1.15×
12New York~4.5M1.14×
13Hawaii~300K1.14×
14Florida~5.5M1.12×
15Michigan~2M1.11×
16New Jersey~2M1.11×
17Delaware~200K1.05×
18Pennsylvania~2.5M1.03×
19Illinois~2.5M1.03×
20Tennessee~1.5M1.03×
21Arkansas~600K1.03×
22Indiana~1.5M1.02×
23Massachusetts~1.5M1.01×
24Connecticut~700K1.01×
25New Mexico~300K1.00×
26Kansas~500K0.97×
27Missouri~1M0.96×
28Minnesota~1M0.96×
29Rhode Island~200K0.96×
30Kentucky~800K0.95×
31Ohio~2M0.94×
32Oklahoma~700K0.94×
33Nebraska~300K0.94×
34Vermont~100K0.94×
35West Virginia~300K0.91×
36Wisconsin~900K0.90×
37Alaska~100K0.90×
38Nevada~600K0.89×
39South Dakota~100K0.89×
40Arizona~1M0.88×
41Iowa~500K0.88×
42New Hampshire~200K0.88×
43North Dakota~100K0.87×
44Utah~500K0.85×
45Oregon~700K0.84×
46Idaho~300K0.84×
47Montana~200K0.82×
48Washington~1M0.81×
49Maine~200K0.81×
50Colorado~900K0.80×
Fig. 06

Affinity by region

Affinity by region — Jazz music, United States
0.80×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jazz music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jazz music audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio2.51×
02Linda RonstadtMusic & Radio2.03×
03Neil DiamondMusic & Radio1.77×
04Mary J. BligeMusic & Radio1.70×
05AfrobeatMusic & Radio1.65×
06HarmonicaMusic & Radio1.65×
07Rhianna (singer)Music & Radio1.61×
08U.K.Music & Radio1.61×
09Curly HairBeauty & Wellness1.60×
10RagtimeMusic & Radio1.59×
11Cynthia ErivoMovies & TV1.57×
12Caroline KennedyPolitics & Society1.56×
13Jermaine JacksonMusic & Radio1.56×
14Ace FrehleyMusic & Radio1.55×
15Black Girls Rock!Music & Radio1.54×
16BahamasMusic & Radio1.52×
17Gateway PunditNews1.51×
18Love & Hip Hop: AtlantaMovies & TV1.51×
19Gel nailsBeauty & Wellness1.51×
20MelaninBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jazz music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jazz music audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.00×
ExtroversionTHRILL1.00×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jazz music audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Career OrientationPOWER0.79×
PatriotismCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jazz music have in United States?

Jazz music has an estimated audience of 69,543,018 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jazz music fans?

50.9% of Jazz music fans are female, 49.1% are male, with an average age of 37.7 years.

03

Which brands do Jazz music fans like most?

Jazz music fans show strongest brand affinity for Curly Hair (1.6×), Afrobeat (1.65×), and Harmonica (1.65×) over the country average.

04

Where do Jazz music fans live in United States?

Jazz music fans in United States are most concentrated in California (reach ~9M), Texas (reach ~7M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Jazz music fans also like?

Beyond Jazz music itself, the audience over-indexes on Afrobeat (1.65×), Harmonica (1.65×), Gateway Pundit (1.51×), and Rhianna (singer) (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Jazz music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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