U.K. Audience in United States
U.K. has an estimated audience of 3,338,915 people in United States. 29.3% are female, 70.7% are male, average age 49.6. Top brand affinities: Genesis (band), Roger Waters, Charlie Puth, Frank Zappa, Deep Purple.
Top brand affinities include Genesis (band), Roger Waters, Charlie Puth, with strongest over-indexing on Genesis (band) (25.1× the country average). Demographically, the U.K. audience skews more male with an average age of 49.6, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of U.K. fans
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 49.6 |
| Estimated audience size | 3,338,915 |
Audience persona
The typical U.K. fan in United States is more male, around 49.6 years old, with strong Patriotism tendencies and a notable affinity for Genesis (band).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Genesis (band) | 25.1× | Music & Radio |
| Roger Waters | 64.95× | Music & Radio |
| Charlie Puth | 27.24× | Music & Radio |
| Frank Zappa | 43.56× | Music & Radio |
| Deep Purple | 44.6× | Music & Radio |
| David Gilmour | 33.84× | Music & Radio |
| Peter Gabriel | 41.11× | Music & Radio |
| Autism Awareness | 10.04× | Health |
| Syd Barrett | 37.14× | Music & Radio |
| Diabetes mellitus awareness | 6.92× | Health |
| Rockabilly | 8.08× | Fashion & Accessoires |
| Supertramp | 39.27× | Music & Radio |
| Singer-songwriter | 3.86× | Music & Radio |
| Iggy Pop | 21.04× | Music & Radio |
| Jimmy Page | 18.15× | Music & Radio |
| Kartell | 48.54× | Home & Garden |
| Microblogging | 6.96× | Technology & Electronics |
| The Doors | 17.26× | Music & Radio |
| Progressive rock | 5.55× | Music & Radio |
| Jimi Hendrix | 12.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| Quality Awareness | PREMIUM | 1.38 |
| Tradition | CONSERVATISM | 1.36 |
| Indulgence | JOY | 1.28 |
| Spirituality | BALANCE | 1.24 |
| Individualism | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 27.9% |
| United States | 18.9% |
| India | 8.4% |
See U.K. audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for U.K.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.