Melanin Audience in United States

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Melanin has an estimated audience of 7,512,382 people in United States. 68.4% are female, 31.6% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Lace wig, Curly Hair, Teyana Taylor, Braid, Hair follicle.

The average Melanin fan in United States is 32.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lace wig, Curly Hair, Teyana Taylor, with strongest over-indexing on Lace wig (8.5× the country average). Demographically, the Melanin audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Melanin fans

Demographic split for Melanin audience in United States
MetricValue
Female68.4%
Male31.6%
Average age32.7
Estimated audience size7,512,382

Audience persona

The typical Melanin fan in United States is more female, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Lace wig.

Top regions in United States

Top regions ranked by reach for Melanin in United States
RegionReachAffinity
California1,077,0061.3×
Texas767,5431.19×
Florida506,2511×
New York454,3151.08×
Georgia276,3141.19×
Illinois259,9241.04×
North Carolina247,2341.09×
Pennsylvania244,7460.97×
Ohio220,2200.95×
Virginia209,7241.15×
Michigan206,5681.05×
New Jersey204,5051.07×
Washington192,1861.28×
Arizona166,4551.09×
Maryland153,6191.19×
Tennessee149,0430.99×
Indiana129,8230.95×
Massachusetts128,0460.87×
Missouri119,0800.98×
South Carolina114,0251.01×
Alabama112,4251.07×
Louisiana108,8451.12×
Colorado107,8950.91×
Wisconsin101,7610.9×
Oregon94,7601.1×
Nevada93,2831.28×
Oklahoma90,0061.08×
Minnesota89,4880.83×
Kentucky88,5790.94×
Connecticut72,6000.96×
Utah72,2901.07×
Mississippi67,5101.09×
Arkansas61,2110.99×
Kansas58,2170.98×
Hawaii54,6471.69×
Iowa52,4250.85×
New Mexico35,8400.95×
Idaho34,3110.91×
Nebraska33,1940.88×
West Virginia29,6570.85×
New Hampshire22,0980.75×
Maine21,8630.81×
Washington, District of Columbia21,1310.94×
Alaska18,9431.18×
Rhode Island18,8660.79×
Delaware18,5800.9×
Montana17,1010.82×
South Dakota13,6890.79×
North Dakota12,7640.83×
Vermont8,5640.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Melanin audience
BrandAffinityCategory
Lace wig8.5×Beauty & Wellness
Curly Hair6.38×Beauty & Wellness
Teyana Taylor7.46×Movies & TV
Braid4.17×Home & Garden
Hair follicle3.74×Beauty & Wellness
Afro6.93×Fashion & Accessoires
Beauty1.6×Beauty & Wellness
Human hair growth3.81×Health
East Coast hip hop3.37×Music & Radio
Fashion Nova3.23×Shopping
Long hair3.81×Beauty & Wellness
Wig3×Beauty & Wellness
Euphoria1.54×Movies & TV
African-American culture3.12×Politics & Society
Hair straightening3.4×Beauty & Wellness
Comedy movies1.59×Movies & TV
Hip hop music1.69×Music & Radio
Underground hip hop3.29×Music & Radio
Self care2.37×Health
Natural skin care3.29×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Melanin audience
TraitClusterScore
Luxury OrientationPREMIUM1.5
LGBTQ+ IdentityOPEN1.48
Early Adopter MentalityPOWER1.35
ExtroversionTHRILL1.32
MindfulnessBALANCE1.25
Healthy LifestyleBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Melanin
CountryShare
United States36.0%
Taiwan8.4%
Japan6.6%

See Melanin audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Melanin have in United States?

Melanin has an estimated audience of 7,512,382 people in United States, concentrated in California and Texas.

What is the gender split and age of Melanin fans?

68.4% of Melanin fans are female, 31.6% are male, with an average age of 32.7 years.

Which brands do Melanin fans like most?

Melanin fans show strongest brand affinity for Lace wig (8.5×), Curly Hair (6.38×), and Teyana Taylor (7.46×) over the country average.

Where do Melanin fans live in United States?

Melanin fans in United States are most concentrated in California (reach 1,077,006), Texas (reach 767,543), and Florida (reach 506,251). These three regions account for the largest share of the active audience.

What other brands do Melanin fans also like?

Beyond Melanin itself, the audience over-indexes on Curly Hair (6.38×), Teyana Taylor (7.46×), Braid (4.17×), and Hair follicle (3.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Melanin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.