Rascasse Audience Intelligence

Melanin Audience in United States

A data profile of the people who buy, follow and care about Melanin in United States — modelled from more than twelve digital signal sources. Melanin has an estimated audience of 7,512,382 people in United States.

#11among Skin in United States#2873among Topic in United States#111in Beauty & Wellness

The average Melanin fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lace wig, Curly Hair, Teyana Taylor, with strongest over-indexing on Lace wig (8.5× the country average).

Demographically, the Melanin audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Melanin fan in United States is more female, around 32.7 years old, with strong Extroversion tendencies and a notable affinity for Lace wig.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melanin profile in United States.

Audience size
7.5M
in United States
Gender
68.4%♀
31.6% male
Age
32.7
average years
Country rank
#4716
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melanin fans

68.4% are female, 31.6% are male, average age 32.7.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Melanin audience in United States
MetricValue
Female68.4%
Male31.6%
Average age32.7
Estimated audience size7,512,382
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Melanin audience in United States
Age bracketShare%
16-1934%
20-2926%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Melanin audience comes from United States.

Worldwide audience distribution share by country for Melanin
CountryShare
United States36.0%
Taiwan8.4%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melanin audience in United States is strongest.

Fig. 05

Top regions by affinity

Melanin fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K1.50×
02California~1M1.21×
03Georgia~300K1.21×
04Nevada~90K1.19×
05Maryland~200K1.17×
06Mississippi~70K1.16×
07Alaska~20K1.16×
08Texas~700K1.15×
09Louisiana~100K1.15×
10Washington~200K1.14×
11Oklahoma~90K1.12×
12North Carolina~200K1.11×
13Virginia~200K1.10×
14Alabama~100K1.07×
15Arizona~200K1.04×
16South Carolina~100K1.04×
17Illinois~300K1.03×
18Michigan~200K1.03×
19Arkansas~60K1.03×
20Kansas~60K1.03×
21Oregon~90K1.02×
22New York~400K1.01×
23New Jersey~200K1.01×
24Delaware~20K1.01×
25Utah~70K1.00×
26Tennessee~100K0.99×
27Missouri~100K0.99×
28Florida~500K0.98×
29Pennsylvania~200K0.98×
30Kentucky~90K0.98×
31Connecticut~70K0.98×
32Indiana~100K0.97×
33New Mexico~40K0.97×
34West Virginia~30K0.95×
35Washington, District of Columbia~20K0.95×
36North Dakota~10K0.95×
37Ohio~200K0.94×
38Nebraska~40K0.93×
39Idaho~30K0.92×
40Iowa~60K0.90×
41South Dakota~20K0.89×
42Colorado~100K0.88×
43Massachusetts~100K0.87×
44Wisconsin~100K0.87×
45Maine~20K0.87×
46Rhode Island~20K0.87×
47Montana~20K0.87×
48Minnesota~90K0.83×
49New Hampshire~20K0.80×
50Vermont~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Melanin, United States
0.78×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melanin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melanin audience
#·InterestCategoryAffinity×
01Lace wigBeauty & Wellness8.50×
02Teyana TaylorMovies & TV7.46×
03AfroFashion & Accessoires6.93×
04Curly HairBeauty & Wellness6.38×
05BraidHome & Garden4.17×
06Human hair growthHealth3.81×
07Long hairBeauty & Wellness3.81×
08Hair follicleBeauty & Wellness3.74×
09Hair straighteningBeauty & Wellness3.40×
10East Coast hip hopMusic & Radio3.37×
11Underground hip hopMusic & Radio3.29×
12Natural skin careBeauty & Wellness3.29×
13Fashion NovaShopping3.23×
14African-American culturePolitics & Society3.12×
15Madea's Class ReunionMovies & TV3.06×
16WigBeauty & Wellness3.00×
17Self careHealth2.37×
18Hip hop musicMusic & Radio1.69×
19BeautyBeauty & Wellness1.60×
20Comedy moviesMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melanin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melanin audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.70×
Early Adopter MentalityPOWER1.53×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melanin audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.90×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melanin have in United States?

Melanin has an estimated audience of 7,512,382 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Melanin fans?

68.4% of Melanin fans are female, 31.6% are male, with an average age of 32.7 years.

03

Which brands do Melanin fans like most?

Melanin fans show strongest brand affinity for Lace wig (8.5×), Curly Hair (6.38×), and Teyana Taylor (7.46×) over the country average.

04

Where do Melanin fans live in United States?

Melanin fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Melanin fans also like?

Beyond Melanin itself, the audience over-indexes on Curly Hair (6.38×), Teyana Taylor (7.46×), Braid (4.17×), and Hair follicle (3.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in United States

See Melanin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Melanin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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