Melanin Audience in Germany
Melanin has an estimated audience of 251,089 people in Germany. 63.8% are female, 36.2% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Red hair, Blond, Brown hair, Human hair color, Olaplex.
The average Melanin fan in Germany is 31.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Red hair, Blond, Brown hair, with strongest over-indexing on Red hair (125.53× the country average). Demographically, the Melanin audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Melanin fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 31.0 |
| Estimated audience size | 251,089 |
Audience persona
The typical Melanin fan in Germany is more female, around 31.0 years old, with strong Sustainability tendencies and a notable affinity for Red hair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,308 | 1.13× |
| Bayern | 42,332 | 1.05× |
| Baden-Württemberg | 37,390 | 1.09× |
| Niedersachsen | 24,686 | 1.01× |
| Hessen | 21,668 | 1.13× |
| Berlin | 13,822 | 1.23× |
| Rheinland-Pfalz | 13,081 | 1.04× |
| Sachsen | 11,807 | 0.96× |
| Schleswig-Holstein | 9,200 | 1.02× |
| Hamburg | 6,803 | 1.2× |
| Brandenburg | 6,791 | 0.87× |
| Sachsen-Anhalt | 5,289 | 0.81× |
| Thüringen | 5,198 | 0.81× |
| Mecklenburg-Vorpommern | 3,935 | 0.82× |
| Saarland | 2,624 | 0.85× |
| Bremen | 2,067 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red hair | 125.53× | Beauty & Wellness |
| Blond | 82.06× | Beauty & Wellness |
| Brown hair | 101.47× | Beauty & Wellness |
| Human hair color | 43.08× | Beauty & Wellness |
| Olaplex | 43.96× | Beauty & Wellness |
| Mine | 48.99× | Music & Radio |
| Freckle | 85.76× | Beauty & Wellness |
| Pigment | 15.09× | Beauty & Wellness |
| Dota | 52.72× | Music & Radio |
| Betterov | 41.55× | Music & Radio |
| Integumentary system | 11.77× | Pets & Animals |
| Dermis | 8.27× | Health |
| Bilderbuch | 39.5× | Music & Radio |
| Hair coloring | 5.87× | Beauty & Wellness |
| Make-up artist | 6.69× | Beauty & Wellness |
| Hair conditioner | 5.2× | Beauty & Wellness |
| Eyebrow | 5.32× | Beauty & Wellness |
| Dresses | 2.96× | Fashion & Accessoires |
| Black (Color) | 10.77× | Home & Garden |
| Wellness (alternative medicine) | 3.23× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.94 |
| LGBTQ+ Identity | OPEN | 1.86 |
| Pet Ownership | JOY | 1.8 |
| Sports Activity | POWER | 1.65 |
| Extroversion | THRILL | 1.59 |
| Healthy Lifestyle | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| Taiwan | 8.4% |
| Japan | 6.6% |
See Melanin audiences in other countries
More Skin audiences in Germany
- Skin care (8,184,984)
- Skin (7,841,678)
- Natural skin care (4,095,593)
- Anti-aging cream (3,700,639)
- Ageing (2,205,788)
Frequently asked questions
How many fans does Melanin have in Germany?
Melanin has an estimated audience of 251,089 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Melanin fans?
63.8% of Melanin fans are female, 36.2% are male, with an average age of 31.0 years.
Which brands do Melanin fans like most?
Melanin fans show strongest brand affinity for Red hair (125.53×), Blond (82.06×), and Brown hair (101.47×) over the country average.
Where do Melanin fans live in Germany?
Melanin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,308), Bayern (reach 42,332), and Baden-Württemberg (reach 37,390). These three regions account for the largest share of the active audience.
What other brands do Melanin fans also like?
Beyond Melanin itself, the audience over-indexes on Blond (82.06×), Brown hair (101.47×), Human hair color (43.08×), and Olaplex (43.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Melanin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.