Rascasse Audience Intelligence

Melanin Audience in Germany

A data profile of the people who buy, follow and care about Melanin in Germany — modelled from more than twelve digital signal sources. Melanin has an estimated audience of 251,089 people in Germany.

#15among Skin in Germany#6708among Topic in Germany#260in Beauty & Wellness

The average Melanin fan in Germany is 31.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Red hair, Blond, Brown hair, with strongest over-indexing on Red hair (125.53× the country average).

Demographically, the Melanin audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Melanin fan in Germany is more female, around 31.0 years old, with strong Extroversion tendencies and a notable affinity for Red hair.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melanin profile in Germany.

Audience size
251K
in Germany
Gender
63.8%♀
36.2% male
Age
31.0
average years
Country rank
#19595
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melanin fans

63.8% are female, 36.2% are male, average age 31.0.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Melanin audience in Germany
MetricValue
Female63.8%
Male36.2%
Average age31.0
Estimated audience size251,089
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Melanin audience in Germany
Age bracketShare%
16-1940%
20-2925%
30-3915%
40-4912%
50+7%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Melanin audience comes from Germany.

Worldwide audience distribution share by country for Melanin
CountryShare
United States36.0%
Taiwan8.4%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melanin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Melanin fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~7K1.18×
02Berlin~10K1.15×
03Hessen~20K1.10×
04Nordrhein-Westfalen~60K1.09×
05Baden-Württemberg~40K1.06×
06Bremen~2K1.04×
07Rheinland-Pfalz~10K1.03×
08Bayern~40K1.02×
09Schleswig-Holstein~9K1.01×
10Niedersachsen~20K0.99×
11Sachsen~10K0.97×
12Saarland~3K0.95×
13Thüringen~6K0.90×
14Mecklenburg-Vorpommern~4K0.89×
15Brandenburg~7K0.88×
16Sachsen-Anhalt~6K0.87×
Fig. 06

Affinity by region

Affinity by region — Melanin, Germany
0.87×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melanin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melanin audience
#·InterestCategoryAffinity×
01Red hairBeauty & Wellness125.53×
02Brown hairBeauty & Wellness101.47×
03FreckleBeauty & Wellness85.76×
04BlondBeauty & Wellness82.06×
05DotaMusic & Radio52.72×
06MineMusic & Radio48.99×
07OlaplexBeauty & Wellness43.96×
08Human hair colorBeauty & Wellness43.08×
09BetterovMusic & Radio41.55×
10BilderbuchMusic & Radio39.50×
11PigmentBeauty & Wellness15.09×
12Integumentary systemPets & Animals11.77×
13Black (Color)Home & Garden10.77×
14DermisHealth8.27×
15Make-up artistBeauty & Wellness6.69×
16Hair coloringBeauty & Wellness5.87×
17EyebrowBeauty & Wellness5.32×
18Hair conditionerBeauty & Wellness5.20×
19Wellness (alternative medicine)Health3.23×
20DressesFashion & Accessoires2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melanin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melanin audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.84×
IndividualismJOY1.94×
MindfulnessBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melanin audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
PatriotismCONSERVATISM0.89×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melanin have in Germany?

Melanin has an estimated audience of 251,089 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Melanin fans?

63.8% of Melanin fans are female, 36.2% are male, with an average age of 31.0 years.

03

Which brands do Melanin fans like most?

Melanin fans show strongest brand affinity for Red hair (125.53×), Blond (82.06×), and Brown hair (101.47×) over the country average.

04

Where do Melanin fans live in Germany?

Melanin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Melanin fans also like?

Beyond Melanin itself, the audience over-indexes on Blond (82.06×), Brown hair (101.47×), Human hair color (43.08×), and Mine (48.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in Germany

See Melanin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Melanin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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