Human hair color Audience in Germany
Human hair color has an estimated audience of 1,525,262 people in Germany. 72.3% are female, 27.7% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Balayage, Western Union, Melanin, Real property, Red hair.
The average Human hair color fan in Germany is 33.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Balayage, Western Union, Melanin, with strongest over-indexing on Balayage (27.45× the country average). Demographically, the Human hair color audience skews more female with an average age of 33.2, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Human hair color fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 33.2 |
| Estimated audience size | 1,525,262 |
Audience persona
The typical Human hair color fan in Germany is more female, around 33.2 years old, with strong DIY Mentality tendencies and a notable affinity for Balayage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 357,488 | 1.07× |
| Bayern | 227,791 | 0.93× |
| Baden-Württemberg | 205,277 | 0.99× |
| Niedersachsen | 154,806 | 1.05× |
| Hessen | 100,030 | 0.86× |
| Sachsen | 89,192 | 1.19× |
| Rheinland-Pfalz | 81,747 | 1.07× |
| Berlin | 51,789 | 0.76× |
| Brandenburg | 51,327 | 1.08× |
| Sachsen-Anhalt | 47,956 | 1.21× |
| Schleswig-Holstein | 47,248 | 0.86× |
| Thüringen | 47,027 | 1.21× |
| Mecklenburg-Vorpommern | 29,324 | 1.01× |
| Hamburg | 28,936 | 0.84× |
| Saarland | 19,716 | 1.05× |
| Bremen | 10,646 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Balayage | 27.45× | Beauty & Wellness |
| Western Union | 7.75× | Business & Career |
| Melanin | 28.14× | Beauty & Wellness |
| Real property | 6.02× | Home & Garden |
| Red hair | 17.76× | Beauty & Wellness |
| Shampoo | 4.89× | Beauty & Wellness |
| Argos (retailer) | 20× | Shopping |
| Tagesschau | 1.88× | Movies & TV |
| Natural foods | 4.26× | Food & Beverages |
| Pets | 1.75× | Pets & Animals |
| Do it yourself (DIY) | 2.12× | Home & Garden |
| Hair conditioner | 4.55× | Beauty & Wellness |
| Skin care | 3.11× | Beauty & Wellness |
| Spiegel Online | 2.02× | News |
| Livemusic | 2.97× | Music & Radio |
| Natural skin care | 4.21× | Beauty & Wellness |
| TikTok | 1.62× | Internet & Social Media |
| Makeup Tutorials | 4.18× | Beauty & Wellness |
| Roy Lichtenstein | 20× | Arts & Culture |
| Hair care | 3.17× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.45 |
| Sustainability | BALANCE | 1.41 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Sports Activity | POWER | 1.37 |
| Pet Ownership | JOY | 1.36 |
| Design Affinity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 9.5% |
| Brazil | 7.2% |
See Human hair color audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Human hair color have in Germany?
Human hair color has an estimated audience of 1,525,262 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Human hair color fans?
72.3% of Human hair color fans are female, 27.7% are male, with an average age of 33.2 years.
Which brands do Human hair color fans like most?
Human hair color fans show strongest brand affinity for Balayage (27.45×), Western Union (7.75×), and Melanin (28.14×) over the country average.
Where do Human hair color fans live in Germany?
Human hair color fans in Germany are most concentrated in Nordrhein-Westfalen (reach 357,488), Bayern (reach 227,791), and Baden-Württemberg (reach 205,277). These three regions account for the largest share of the active audience.
What other brands do Human hair color fans also like?
Beyond Human hair color itself, the audience over-indexes on Western Union (7.75×), Melanin (28.14×), Real property (6.02×), and Red hair (17.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Human hair color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.