Rascasse Audience Intelligence

Human hair color Audience in Germany

A data profile of the people who buy, follow and care about Human hair color in Germany — modelled from more than twelve digital signal sources. Human hair color has an estimated audience of 1,525,262 people in Germany.

#13among Hair in Germany#2390among Topic in Germany#103in Beauty & Wellness

The average Human hair color fan in Germany is 33.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Melanin, Balayage, Red hair, with strongest over-indexing on Melanin (43.08× the country average).

Demographically, the Human hair color audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Human hair color fan in Germany is more female, around 33.2 years old, with strong Extroversion tendencies and a notable affinity for Melanin.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human hair color profile in Germany.

Audience size
1.5M
in Germany
Gender
72.3%♀
27.7% male
Age
33.2
average years
Country rank
#4403
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human hair color fans

72.3% are female, 27.7% are male, average age 33.2.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Human hair color audience in Germany
MetricValue
Female72.3%
Male27.7%
Average age33.2
Estimated audience size1,525,262
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Human hair color audience in Germany
Age bracketShare%
16-1932%
20-2924%
30-3919%
40-4917%
50+7%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Human hair color audience comes from Germany.

Worldwide audience distribution share by country for Human hair color
CountryShare
United States18.8%
Japan9.5%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human hair color audience in Germany is strongest.

Fig. 05

Top regions by affinity

Human hair color fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K1.28×
02Thüringen~50K1.25×
03Sachsen~90K1.17×
04Brandenburg~50K1.08×
05Saarland~20K1.08×
06Mecklenburg-Vorpommern~30K1.07×
07Nordrhein-Westfalen~300K1.04×
08Rheinland-Pfalz~80K1.04×
09Niedersachsen~200K1.03×
10Baden-Württemberg~200K0.96×
11Bayern~200K0.91×
12Schleswig-Holstein~50K0.86×
13Bremen~10K0.86×
14Hessen~100K0.84×
15Hamburg~30K0.82×
16Berlin~50K0.73×
Fig. 06

Affinity by region

Affinity by region — Human hair color, Germany
0.73×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human hair color audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human hair color audience
#·InterestCategoryAffinity×
01MelaninBeauty & Wellness43.08×
02BalayageBeauty & Wellness23.76×
03Argos (retailer)Shopping20.00×
04Roy LichtensteinArts & Culture20.00×
05Red hairBeauty & Wellness19.18×
06Whirlpool CorporationHome & Garden7.85×
07HairbrushBeauty & Wellness5.03×
08Hair dryerBeauty & Wellness4.89×
09Yoga pantsFashion & Accessoires4.89×
10Hair conditionerBeauty & Wellness4.69×
11Nail salonBeauty & Wellness4.23×
12Hair straighteningBeauty & Wellness4.11×
13Long hairBeauty & Wellness3.84×
14Skin careBeauty & Wellness2.73×
15PrimarkShopping2.39×
16Luxury goodsFashion & Accessoires2.06×
17Do it yourself (DIY)Home & Garden1.81×
18Netto Marken-DiscountShopping1.78×
19TikTokInternet & Social Media1.64×
20TagesschauMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human hair color audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Human hair color audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.90×
MindfulnessBALANCE1.70×
Price SensitivityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Human hair color audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Career OrientationPOWER0.89×
Convenience OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Human hair color have in Germany?

Human hair color has an estimated audience of 1,525,262 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Human hair color fans?

72.3% of Human hair color fans are female, 27.7% are male, with an average age of 33.2 years.

03

Which brands do Human hair color fans like most?

Human hair color fans show strongest brand affinity for Melanin (43.08×), Balayage (23.76×), and Red hair (19.18×) over the country average.

04

Where do Human hair color fans live in Germany?

Human hair color fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Human hair color fans also like?

Beyond Human hair color itself, the audience over-indexes on Balayage (23.76×), Red hair (19.18×), Argos (retailer) (20×), and Hair conditioner (4.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Human hair color audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Human hair color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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