Human hair color Audience in United States

Human hair color has an estimated audience of 9,846,462 people in United States. 81.4% are female, 18.6% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Google News, Hair Cuttery, Autism Awareness, Diabetes mellitus awareness, Indeed.com.

The average Human hair color fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Hair Cuttery, Autism Awareness, with strongest over-indexing on Google News (5.63× the country average). Demographically, the Human hair color audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Human hair color fans

Demographic split for Human hair color audience in United States
MetricValue
Female81.4%
Male18.6%
Average age35.0
Estimated audience size9,846,462

Audience persona

The typical Human hair color fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Human hair color in United States
RegionReachAffinity
California836,5190.77×
Texas715,1680.84×
Florida639,3740.96×
New York535,8830.97×
North Carolina285,5210.96×
New Jersey284,1201.13×
Georgia274,3550.9×
Illinois274,3190.84×
Pennsylvania272,7850.82×
Ohio231,0440.76×
Virginia216,0350.9×
Michigan194,6170.76×
Massachusetts194,5251×
Tennessee178,5510.9×
Maryland169,2731×
South Carolina157,5761.06×
Indiana140,7370.78×
Wisconsin134,9200.91×
Missouri133,2010.84×
Kentucky125,4971.02×
Washington124,0610.63×
Louisiana123,0440.97×
Colorado111,0910.72×
Oklahoma109,3011×
Arizona104,5100.52×
Alabama100,6520.73×
Mississippi100,6461.24×
Connecticut89,2480.9×
Minnesota83,8580.59×
Arkansas81,9611.01×
Oregon76,5610.68×
Nevada66,4720.7×
West Virginia51,9301.13×
Utah51,6420.59×
Iowa51,6070.64×
New Mexico50,0161.01×
Kansas47,9660.62×
Idaho47,9540.97×
New Hampshire42,7881.1×
Hawaii42,7561.01×
Alaska41,4571.97×
Delaware39,4671.45×
Nebraska39,1060.79×
Rhode Island38,5621.23×
Montana36,1401.32×
Maine35,7861.01×
South Dakota35,6721.57×
North Dakota34,7321.72×
Wyoming33,6062.3×
Vermont32,5101.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Human hair color audience
BrandAffinityCategory
Google News5.63×News
Hair Cuttery14.68×Beauty & Wellness
Autism Awareness8.16×Health
Diabetes mellitus awareness5.58×Health
Indeed.com3.23×Business & Career
Google Maps2.95×Internet & Social Media
Long hair4.8×Beauty & Wellness
Singer-songwriter2.76×Music & Radio
Do it yourself (DIY)2.29×Home & Garden
Hair straightening4.18×Beauty & Wellness
Microblogging5.58×Technology & Electronics
Hair care2.91×Beauty & Wellness
Capital One2.23×Business & Career
Skin care2.4×Beauty & Wellness
Eyelash extensions3.63×Beauty & Wellness
Streetwear2.67×Fashion & Accessoires
Natural skin care3.14×Beauty & Wellness
Sarah Jessica Parker6.69×Movies & TV
Nail salon3.59×Beauty & Wellness
TikTok1.51×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Human hair color audience
TraitClusterScore
Luxury OrientationPREMIUM1.76
LGBTQ+ IdentityOPEN1.42
Design AffinityPREMIUM1.35
Early Adopter MentalityPOWER1.33
Healthy LifestyleBALANCE1.23
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Human hair color
CountryShare
United States18.8%
Japan9.5%
Brazil7.2%

See Human hair color audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Human hair color have in United States?

Human hair color has an estimated audience of 9,846,462 people in United States, concentrated in California and Texas.

What is the gender split and age of Human hair color fans?

81.4% of Human hair color fans are female, 18.6% are male, with an average age of 35.0 years.

Which brands do Human hair color fans like most?

Human hair color fans show strongest brand affinity for Google News (5.63×), Hair Cuttery (14.68×), and Autism Awareness (8.16×) over the country average.

Where do Human hair color fans live in United States?

Human hair color fans in United States are most concentrated in California (reach 836,519), Texas (reach 715,168), and Florida (reach 639,374). These three regions account for the largest share of the active audience.

What other brands do Human hair color fans also like?

Beyond Human hair color itself, the audience over-indexes on Hair Cuttery (14.68×), Autism Awareness (8.16×), Diabetes mellitus awareness (5.58×), and Indeed.com (3.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Human hair color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.