Human hair color Audience in United States

Human hair color logo

Human hair color has an estimated audience of 9,846,462 people in United States. 81.4% are female, 18.6% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Bank account, Combat sport, JDSU, Home equity.

The average Human hair color fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Bank account, Combat sport, with strongest over-indexing on Historic site (5.2× the country average). Demographically, the Human hair color audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Human hair color fans

Demographic split for Human hair color audience in United States
MetricValue
Female81.4%
Male18.6%
Average age35.0
Estimated audience size9,846,462

Audience persona

The typical Human hair color fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Human hair color in United States
RegionReachAffinity
California836,5190.77×
Texas715,1680.84×
Florida639,3740.96×
New York535,8830.97×
North Carolina285,5210.96×
New Jersey284,1201.13×
Georgia274,3550.9×
Illinois274,3190.84×
Pennsylvania272,7850.82×
Ohio231,0440.76×
Virginia216,0350.9×
Michigan194,6170.76×
Massachusetts194,5251×
Tennessee178,5510.9×
Maryland169,2731×
South Carolina157,5761.06×
Indiana140,7370.78×
Wisconsin134,9200.91×
Missouri133,2010.84×
Kentucky125,4971.02×
Washington124,0610.63×
Louisiana123,0440.97×
Colorado111,0910.72×
Oklahoma109,3011×
Arizona104,5100.52×
Alabama100,6520.73×
Mississippi100,6461.24×
Connecticut89,2480.9×
Minnesota83,8580.59×
Arkansas81,9611.01×
Oregon76,5610.68×
Nevada66,4720.7×
West Virginia51,9301.13×
Utah51,6420.59×
Iowa51,6070.64×
New Mexico50,0161.01×
Kansas47,9660.62×
Idaho47,9540.97×
New Hampshire42,7881.1×
Hawaii42,7561.01×
Alaska41,4571.97×
Delaware39,4671.45×
Nebraska39,1060.79×
Rhode Island38,5621.23×
Montana36,1401.32×
Maine35,7861.01×
South Dakota35,6721.57×
North Dakota34,7321.72×
Wyoming33,6062.3×
Vermont32,5101.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Human hair color audience
BrandAffinityCategory
Historic site5.2×Arts & Culture
Bank account2.95×Business & Career
Combat sport1.65×Sports
JDSU2.77×Business & Career
Home equity1.57×Home & Garden
Natural rubber1.59×Cars & Mobility
Bugatti Chiron7.67×Cars & Mobility
Mothercare2.2×Kids & Family
Staycation2.17×Home & Garden
UK garage3.41×Music & Radio
Tierra Cali4.47×Travel & Leisure
Fairy godmother3.7×Literature
Goop2.6×Internet & Social Media
Cachorro2.64×Pets & Animals
Panama1.6×Travel & Leisure
Governor of Michigan3.11×Politics & Society
Roger Federer2.74×Sports
Enid, Oklahoma4×Travel & Leisure
Mathcore3.14×Music & Radio
Home staging2.02×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Human hair color audience
TraitClusterScore
Luxury OrientationPREMIUM1.76
LGBTQ+ IdentityOPEN1.42
Design AffinityPREMIUM1.35
Early Adopter MentalityPOWER1.33
Healthy LifestyleBALANCE1.23
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Human hair color
CountryShare
United States18.8%
Japan9.5%
Brazil7.2%

See Human hair color audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Human hair color have in United States?

Human hair color has an estimated audience of 9,846,462 people in United States, concentrated in California and Texas.

What is the gender split and age of Human hair color fans?

81.4% of Human hair color fans are female, 18.6% are male, with an average age of 35.0 years.

Which brands do Human hair color fans like most?

Human hair color fans show strongest brand affinity for Historic site (5.2×), Bank account (2.95×), and Combat sport (1.65×) over the country average.

Where do Human hair color fans live in United States?

Human hair color fans in United States are most concentrated in California (reach 836,519), Texas (reach 715,168), and Florida (reach 639,374). These three regions account for the largest share of the active audience.

What other brands do Human hair color fans also like?

Beyond Human hair color itself, the audience over-indexes on Bank account (2.95×), Combat sport (1.65×), JDSU (2.77×), and Home equity (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Human hair color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.