Keratin Audience in United States

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Keratin has an estimated audience of 19,378,084 people in United States. 76.6% are female, 23.4% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Health And Beauty, Music, Makeup Tutorials, Sports, Beauty & Fashion.

The average Keratin fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Health And Beauty, Music, Makeup Tutorials, with strongest over-indexing on Health And Beauty (4.69× the country average). Demographically, the Keratin audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Keratin fans

Demographic split for Keratin audience in United States
MetricValue
Female76.6%
Male23.4%
Average age36.2
Estimated audience size19,378,084

Audience persona

The typical Keratin fan in United States is more female, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Health And Beauty.

Top regions in United States

Top regions ranked by reach for Keratin in United States
RegionReachAffinity
California2,595,8201.22×
Texas2,038,5021.22×
Florida1,586,9301.21×
New York1,298,8651.2×
Illinois690,8021.07×
Georgia689,2361.15×
Pennsylvania657,0311.01×
North Carolina641,6351.1×
Ohio574,8490.96×
New Jersey535,3241.09×
Michigan516,6981.02×
Virginia511,3461.08×
Washington422,1821.09×
Arizona415,1151.05×
Massachusetts410,4971.08×
Tennessee385,0100.99×
Maryland349,3101.05×
Indiana343,5150.97×
Missouri307,0020.98×
South Carolina295,6601.01×
Alabama287,7341.06×
Colorado275,4360.9×
Wisconsin272,9990.94×
Louisiana272,2281.09×
Minnesota271,0700.98×
Kentucky253,0081.04×
Oregon242,1391.09×
Oklahoma232,3691.08×
Connecticut210,7221.08×
Nevada201,6951.08×
Mississippi174,6191.09×
Utah172,8381×
Arkansas162,4991.02×
Kansas153,0341×
Iowa147,8560.93×
New Mexico95,8090.99×
Nebraska92,3640.95×
Idaho89,7510.92×
Hawaii88,9021.07×
West Virginia87,7330.97×
New Hampshire63,6890.83×
Maine59,3880.86×
Rhode Island55,2720.9×
Washington, District of Columbia51,6790.89×
Delaware46,4770.87×
Montana41,4230.77×
South Dakota38,0860.85×
North Dakota34,6290.87×
Alaska33,8490.82×
Vermont27,8200.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keratin audience
BrandAffinityCategory
Health And Beauty4.69×Beauty & Wellness
Music1.55×Business & Career
Makeup Tutorials4.45×Beauty & Wellness
Sports1.52×Sports
Beauty & Fashion4.92×Beauty & Wellness
Hair follicle3.44×Beauty & Wellness
Entertainment1.52×Movies & TV
Curly Hair3.4×Beauty & Wellness
Human hair growth3.49×Health
Hair iron3.84×Beauty & Wellness
Energy1.99×Home & Garden
Macy's1.99×Shopping
Celebrity1.58×Movies & TV
Lace wig2.77×Beauty & Wellness
Mammal1.83×Pets & Animals
Popular music1.67×Music & Radio
Parent1.69×Kids & Family
Walt Disney World2.04×Travel & Leisure
Hair Extensions2.7×Beauty & Wellness
Hairstyle1.87×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keratin audience
TraitClusterScore
Luxury OrientationPREMIUM2.28
Price SensitivityPREMIUM1.39
Risk AppetiteTHRILL1.29
ExtroversionTHRILL1.27
CreativityOPEN1.26
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Keratin
CountryShare
United States18.4%
Japan12.8%
Brazil5.3%

See Keratin audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Keratin have in United States?

Keratin has an estimated audience of 19,378,084 people in United States, concentrated in California and Texas.

What is the gender split and age of Keratin fans?

76.6% of Keratin fans are female, 23.4% are male, with an average age of 36.2 years.

Which brands do Keratin fans like most?

Keratin fans show strongest brand affinity for Health And Beauty (4.69×), Music (1.55×), and Makeup Tutorials (4.45×) over the country average.

Where do Keratin fans live in United States?

Keratin fans in United States are most concentrated in California (reach 2,595,820), Texas (reach 2,038,502), and Florida (reach 1,586,930). These three regions account for the largest share of the active audience.

What other brands do Keratin fans also like?

Beyond Keratin itself, the audience over-indexes on Music (1.55×), Makeup Tutorials (4.45×), Sports (1.52×), and Beauty & Fashion (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keratin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.