Energy Audience in United States
Energy has an estimated audience of 72,061,026 people in United States. 57.5% are female, 42.5% are male, average age 41.0. Top regions: Texas, California, Florida. Top brand affinities: Google Drive, LabCorp, Google News, Canada, Savannah Guthrie.
The average Energy fan in United States is 41.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Drive, LabCorp, Google News, with strongest over-indexing on Google Drive (1.55× the country average). Demographically, the Energy audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Energy fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 41.0 |
| Estimated audience size | 72,061,026 |
Audience persona
The typical Energy fan in United States is more female, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for Google Drive.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 8,952,739 | 1.45× |
| California | 6,771,564 | 0.85× |
| Florida | 4,818,083 | 0.99× |
| Louisiana | 3,240,000 | 6.26× |
| New York | 3,003,848 | 0.75× |
| Georgia | 2,162,226 | 0.97× |
| Mississippi | 2,070,000 | 4.16× |
| Arkansas | 2,001,811 | 3.37× |
| North Carolina | 1,934,418 | 0.89× |
| Illinois | 1,732,981 | 0.72× |
| Pennsylvania | 1,685,166 | 0.69× |
| Ohio | 1,613,624 | 0.73× |
| Virginia | 1,524,569 | 0.87× |
| Michigan | 1,462,749 | 0.78× |
| Missouri | 1,339,766 | 1.15× |
| Tennessee | 1,230,843 | 0.85× |
| New Jersey | 1,201,304 | 0.66× |
| Arizona | 1,170,360 | 0.8× |
| Alabama | 1,111,507 | 1.1× |
| Washington | 1,105,488 | 0.76× |
| Maryland | 1,033,451 | 0.83× |
| Indiana | 997,941 | 0.76× |
| Kansas | 965,999 | 1.7× |
| South Carolina | 929,396 | 0.86× |
| Massachusetts | 899,130 | 0.63× |
| Nevada | 827,555 | 1.19× |
| Colorado | 812,736 | 0.72× |
| Minnesota | 737,574 | 0.71× |
| Oklahoma | 734,959 | 0.92× |
| Wisconsin | 626,044 | 0.58× |
| Kentucky | 601,971 | 0.67× |
| Oregon | 491,548 | 0.6× |
| Connecticut | 414,823 | 0.57× |
| Iowa | 387,373 | 0.65× |
| Utah | 382,276 | 0.59× |
| New Mexico | 287,144 | 0.79× |
| Washington, District of Columbia | 259,024 | 1.2× |
| Nebraska | 244,385 | 0.68× |
| West Virginia | 238,885 | 0.71× |
| Idaho | 195,530 | 0.54× |
| Hawaii | 190,061 | 0.61× |
| Rhode Island | 184,153 | 0.8× |
| New Hampshire | 133,026 | 0.47× |
| Delaware | 120,327 | 0.61× |
| Maine | 115,879 | 0.45× |
| Montana | 108,629 | 0.54× |
| South Dakota | 102,805 | 0.62× |
| North Dakota | 99,381 | 0.67× |
| Alaska | 80,413 | 0.52× |
| Wyoming | 63,105 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 1.55× | Technology & Electronics |
| LabCorp | 2.06× | Health |
| Google News | 1.96× | News |
| Canada | 1.52× | Travel & Leisure |
| Savannah Guthrie | 1.86× | Movies & TV |
| Taste | 1.73× | Fashion & Accessoires |
| Sustainable energy | 1.84× | Home & Garden |
| Homo sapiens | 1.6× | Kids & Family |
| Renewable energy | 1.65× | Business & Career |
| Ana de Armas | 1.88× | Movies & TV |
| Solar panel | 1.97× | Home & Garden |
| Drill | 1.54× | Home & Garden |
| Old age | 1.52× | Politics & Society |
| Google Calendar | 1.82× | Internet & Social Media |
| Medicare (United States) | 1.7× | Health |
| Digestion | 1.61× | Health |
| Beyin | 1.67× | Health |
| Solar power | 1.75× | Home & Garden |
| Retirement | 1.54× | Business & Career |
| Google Images | 2.55× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.15 |
| Price Sensitivity | PREMIUM | 1.05 |
| Social Media Usage | JOY | 1.03 |
| Extroversion | THRILL | 1.03 |
| Healthy Lifestyle | BALANCE | 1.02 |
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
See Energy audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Energy have in United States?
Energy has an estimated audience of 72,061,026 people in United States, concentrated in Texas and California.
What is the gender split and age of Energy fans?
57.5% of Energy fans are female, 42.5% are male, with an average age of 41.0 years.
Which brands do Energy fans like most?
Energy fans show strongest brand affinity for Google Drive (1.55×), LabCorp (2.06×), and Google News (1.96×) over the country average.
Where do Energy fans live in United States?
Energy fans in United States are most concentrated in Texas (reach 8,952,739), California (reach 6,771,564), and Florida (reach 4,818,083). These three regions account for the largest share of the active audience.
What other brands do Energy fans also like?
Beyond Energy itself, the audience over-indexes on LabCorp (2.06×), Google News (1.96×), Canada (1.52×), and Savannah Guthrie (1.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.