Rascasse Audience Intelligence

Energy Audience in United States

A data profile of the people who buy, follow and care about Energy in United States — modelled from more than twelve digital signal sources. Energy has an estimated audience of 72,061,026 people in United States.

#148among Topic in United States#11in Home & Garden

The average Energy fan in United States is 41.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nancy Mace, Lindsey Graham, Google Drive, with strongest over-indexing on Nancy Mace (2.47× the country average).

Demographically, the Energy audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Energy fan in United States is more female, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Nancy Mace.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Energy profile in United States.

Audience size
72.1M
in United States
Gender
57.5%♀
42.5% male
Age
41.0
average years
Country rank
#184
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Energy fans

57.5% are female, 42.5% are male, average age 41.0.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Energy audience in United States
MetricValue
Female57.5%
Male42.5%
Average age41.0
Estimated audience size72,061,026
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Energy audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Energy audience comes from United States.

Worldwide audience distribution share by country for Energy
CountryShare
United States22.7%
United Kingdom5.4%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Energy audience in United States is strongest.

Fig. 05

Top regions by affinity

Energy fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~3M5.60×
02Mississippi~2M3.88×
03Arkansas~2M3.11×
04Kansas~1M1.72×
05Texas~8M1.30×
06Missouri~1.5M1.18×
07Nevada~800K1.16×
08Alabama~1M1.07×
09Washington, District of Columbia~200K1.06×
10Oklahoma~800K1.03×
11Georgia~2M0.98×
12South Carolina~1M0.96×
13North Carolina~2M0.93×
14Rhode Island~200K0.92×
15Florida~4.5M0.90×
16California~7M0.89×
17Virginia~1.5M0.88×
18New Mexico~300K0.87×
19Kentucky~800K0.84×
20Tennessee~1M0.83×
21South Dakota~100K0.83×
22Indiana~1M0.81×
23Illinois~2M0.80×
24Michigan~1.5M0.80×
25Maryland~1M0.80×
26North Dakota~100K0.78×
27Arizona~1M0.77×
28Pennsylvania~2M0.75×
29Ohio~1.5M0.75×
30Nebraska~300K0.75×
31West Virginia~300K0.75×
32New York~3M0.74×
33Washington~1M0.74×
34Delaware~100K0.73×
35Wyoming~80K0.72×
36Minnesota~700K0.70×
37Colorado~800K0.69×
38Iowa~400K0.69×
39New Jersey~1M0.67×
40Alaska~100K0.67×
41Montana~100K0.66×
42Hawaii~200K0.65×
43Wisconsin~700K0.63×
44Utah~400K0.63×
45Idaho~200K0.63×
46Massachusetts~900K0.61×
47Connecticut~400K0.61×
48Oregon~500K0.59×
49New Hampshire~200K0.55×
50Maine~100K0.54×
Fig. 06

Affinity by region

Affinity by region — Energy, United States
0.54×1.00×5.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Energy audience
#·InterestCategoryAffinity×
01Nancy MacePolitics & Society2.47×
02LabCorpHealth2.06×
03Solar panelHome & Garden1.97×
04Google NewsNews1.96×
05Ana de ArmasMovies & TV1.88×
06Savannah GuthrieMovies & TV1.86×
07Sustainable energyHome & Garden1.84×
08Google CalendarInternet & Social Media1.82×
09Solar powerHome & Garden1.75×
10TasteFashion & Accessoires1.73×
11Medicare (United States)Health1.70×
12BeyinHealth1.67×
13Lindsey GrahamPolitics & Society1.65×
14Renewable energyBusiness & Career1.65×
15DigestionHealth1.61×
16Homo sapiensKids & Family1.60×
17Google DriveTechnology & Electronics1.55×
18DrillHome & Garden1.54×
19CanadaTravel & Leisure1.52×
20Old agePolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Energy audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.33×
SustainabilityBALANCE1.25×
PatriotismCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Energy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Early Adopter MentalityPOWER0.82×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Energy have in United States?

Energy has an estimated audience of 72,061,026 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Energy fans?

57.5% of Energy fans are female, 42.5% are male, with an average age of 41.0 years.

03

Which brands do Energy fans like most?

Energy fans show strongest brand affinity for Nancy Mace (2.47×), Lindsey Graham (1.65×), and Google Drive (1.55×) over the country average.

04

Where do Energy fans live in United States?

Energy fans in United States are most concentrated in Texas (reach ~8M), California (reach ~7M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Energy fans also like?

Beyond Energy itself, the audience over-indexes on Lindsey Graham (1.65×), Google Drive (1.55×), LabCorp (2.06×), and Google News (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Energy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →