A data profile of the people who buy, follow and care about Homo sapiens in United States — modelled from more than twelve digital signal sources. Homo sapiens has an estimated audience of 26,680,857 people in United States.
Homo sapiens has an estimated audience of 26,680,857 people in United States. 54.1% are female, 45.9% are male, average age 38.3. Top brand affinities: Donald Trump, X, Recipes, Alcoholic beverages, Reddit.
Top brand affinities include Donald Trump, X, Recipes, with strongest over-indexing on Donald Trump (1.87× the country average).
Demographically, the Homo sapiens audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Homo sapiens fan in United States is balanced, around 38.3 years old, with strong Tradition tendencies and a notable affinity for Donald Trump.
The key figures that characterise the Homo sapiens profile in United States.
54.1% are female, 45.9% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 38.3 |
| Estimated audience size | 26,680,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Homo sapiens audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.1% |
| Taiwan | 7.2% |
| Japan | 6.5% |
The strongest cross-interests of the Homo sapiens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 2.26× | |||
| 02 | Nonprofit organization | Politics & Society | 2.07× | ||
| 03 | Health care | Business & Career | 1.88× | ||
| 04 | Donald Trump | Politics & Society | 1.87× | ||
| 05 | Banking | Business & Career | 1.87× | ||
| 06 | Credit cards | Business & Career | 1.86× | ||
| 07 | Insurance | Business & Career | 1.85× | ||
| 08 | Medicine | Business & Career | 1.83× | ||
| 09 | Internet & Social Media | 1.83× | |||
| 10 | X | Internet & Social Media | 1.82× | ||
| 11 | Recipes | Food & Beverages | 1.82× | ||
| 12 | Religion | Business & Career | 1.79× | ||
| 13 | Smartphones | Technology & Electronics | 1.76× | ||
| 14 | Wine | Food & Beverages | 1.76× | ||
| 15 | Country music | Music & Radio | 1.74× | ||
| 16 | Barbecue | Food & Beverages | 1.74× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.72× | ||
| 18 | Furniture | Home & Garden | 1.71× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.70× | ||
| 20 | American football | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.04× | |
| Indulgence | JOY | 1.92× | |
| Need for Security | CONSERVATISM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.80× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Homo sapiens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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