Homo sapiens Audience in United States
Homo sapiens has an estimated audience of 26,680,857 people in United States. 54.1% are female, 45.9% are male, average age 38.3. Top brand affinities: Royal family, Money management, Moto Guzzi, Speech recognition, Tinnitus.
Top brand affinities include Royal family, Money management, Moto Guzzi, with strongest over-indexing on Royal family (1.84× the country average). Demographically, the Homo sapiens audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Social Media Usage.
Category: Kids & Family · Type: Topic
Demographics of Homo sapiens fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 38.3 |
| Estimated audience size | 26,680,857 |
Audience persona
The typical Homo sapiens fan in United States is balanced, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Royal family.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Royal family | 1.84× | Politics & Society |
| Money management | 1.55× | Business & Career |
| Moto Guzzi | 2.61× | Cars & Mobility |
| Speech recognition | 1.66× | Technology & Electronics |
| Tinnitus | 1.54× | Health |
| Water pollution | 1.69× | Politics & Society |
| Elvis Presley | 1.54× | Music & Radio |
| Babysitting | 1.55× | Kids & Family |
| Franklin Graham | 1.57× | Politics & Society |
| High-speed rail | 1.79× | Cars & Mobility |
| Real-time ridesharing | 1.52× | Cars & Mobility |
| Piaggio | 1.85× | Cars & Mobility |
| Wizz Air | 1.83× | Travel & Leisure |
| Angela Merkel | 1.67× | Politics & Society |
| Peter Alexander | 1.51× | Music & Radio |
| Emigration | 1.54× | Politics & Society |
| Nextbike | 2.1× | Cars & Mobility |
| Bad Nauheim | 1.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Social Media Usage | JOY | 1.03 |
| Individualism | JOY | 1.02 |
| Family Orientation | CONSERVATISM | 0.99 |
| Spirituality | BALANCE | 0.98 |
| Tradition | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| Taiwan | 7.2% |
| Japan | 6.5% |
See Homo sapiens audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Homo sapiens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.