Homo sapiens Audience in Germany
Homo sapiens has an estimated audience of 1,870,613 people in Germany. 57.6% are female, 42.4% are male, average age 38.7. Top brand affinities: Catania, bysTaXx, Brookside, Gemma Ward, Two-Lane Blacktop.
Top brand affinities include Catania, bysTaXx, Brookside, with strongest over-indexing on Catania (2.85× the country average). Demographically, the Homo sapiens audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Pet Ownership.
Category: Kids & Family · Type: Topic
Demographics of Homo sapiens fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 38.7 |
| Estimated audience size | 1,870,613 |
Audience persona
The typical Homo sapiens fan in Germany is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Catania.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catania | 2.85× | Travel & Leisure |
| bysTaXx | 2.45× | Internet & Social Media |
| Brookside | 2.36× | Movies & TV |
| Gemma Ward | 2.28× | Fashion & Accessoires |
| Two-Lane Blacktop | 2.07× | Movies & TV |
| Caprivi Strip | 1.99× | |
| Rhodiola | 1.93× | Health |
| Abia State | 1.9× | Travel & Leisure |
| California University of Pennsylvania | 1.88× | Business & Career |
| Hippocrates | 1.81× | Politics & Society |
| Divergent series | 1.72× | Movies & TV |
| Ron Carpenter Jr | 1.65× | |
| JR Aquino | 1.65× | |
| SwitchEasy | 1.64× | Shopping |
| Cachoeira | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.32 |
| Pet Ownership | JOY | 1.03 |
| Family Orientation | CONSERVATISM | 1.03 |
| Healthy Lifestyle | BALANCE | 1.0 |
| Indulgence | JOY | 1.0 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| Taiwan | 7.2% |
| Japan | 6.5% |
See Homo sapiens audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Homo sapiens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.