A data profile of the people who buy, follow and care about Homo sapiens in Germany — modelled from more than twelve digital signal sources. Homo sapiens has an estimated audience of 1,870,613 people in Germany.
Homo sapiens has an estimated audience of 1,870,613 people in Germany. 57.6% are female, 42.4% are male, average age 38.7. Top brand affinities: Ryanair, Tour de France, Sports betting, Solar energy, Arnold Schwarzenegger.
Top brand affinities include Ryanair, Tour de France, Sports betting, with strongest over-indexing on Ryanair (1.77× the country average).
Demographically, the Homo sapiens audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Tradition, Sustainability.
The typical Homo sapiens fan in Germany is more female, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Ryanair.
The key figures that characterise the Homo sapiens profile in Germany.
57.6% are female, 42.4% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 38.7 |
| Estimated audience size | 1,870,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 16% |
of the worldwide Homo sapiens audience comes from Germany.
| Country | Share |
|---|---|
| United States | 37.1% |
| Taiwan | 7.2% |
| Japan | 6.5% |
The strongest cross-interests of the Homo sapiens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 3.34× | ||
| 02 | Iron Maiden | Music & Radio | 2.88× | ||
| 03 | Arnold Schwarzenegger | Movies & TV | 2.87× | ||
| 04 | S.S.C. Napoli | Sports | 2.83× | ||
| 05 | FIS Alpine Ski World Cup | Sports | 2.74× | ||
| 06 | Climate change | Home & Garden | 2.73× | ||
| 07 | Sun tanning | Beauty & Wellness | 2.60× | ||
| 08 | Tour de France | Sports | 2.42× | ||
| 09 | Keanu Reeves | Movies & TV | 2.30× | ||
| 10 | Sandra Bullock | Movies & TV | 2.23× | ||
| 11 | Minecraft | Games | 2.16× | ||
| 12 | Salma Hayek | Movies & TV | 1.97× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.94× | ||
| 14 | EasyJet | Travel & Leisure | 1.86× | ||
| 15 | Ryanair | Travel & Leisure | 1.77× | ||
| 16 | United Parcel Service | Business & Career | 1.66× | ||
| 17 | Solar energy | Home & Garden | 1.65× | ||
| 18 | Anne Hathaway | Movies & TV | 1.65× | ||
| 19 | Privacy policy | Technology & Electronics | 1.63× | ||
| 20 | Veterinary medicine | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.47× | |
| Sustainability | BALANCE | 1.36× | |
| Family Orientation | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Homo sapiens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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