Rascasse Audience Intelligence

Sun tanning Audience in Germany

A data profile of the people who buy, follow and care about Sun tanning in Germany — modelled from more than twelve digital signal sources. Sun tanning has an estimated audience of 1,573,707 people in Germany.

#1among Sun in Germany#2330among Topic in Germany#99in Beauty & Wellness

The average Sun tanning fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Indoor tanning lotion, Sunless tanning, Shopping, with strongest over-indexing on Indoor tanning lotion (33.11× the country average).

Demographically, the Sun tanning audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sun tanning fan in Germany is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Indoor tanning lotion.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sun tanning profile in Germany.

Audience size
1.6M
in Germany
Gender
72.8%♀
27.2% male
Age
35.7
average years
Country rank
#4267
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sun tanning fans

72.8% are female, 27.2% are male, average age 35.7.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Sun tanning audience in Germany
MetricValue
Female72.8%
Male27.2%
Average age35.7
Estimated audience size1,573,707
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Sun tanning audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4919%
50+13%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Sun tanning audience comes from Germany.

Worldwide audience distribution share by country for Sun tanning
CountryShare
United States21.1%
Japan8.2%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sun tanning audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sun tanning fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.12×
02Berlin~70K1.05×
03Saarland~20K1.04×
04Mecklenburg-Vorpommern~30K1.02×
05Thüringen~40K1.01×
06Sachsen-Anhalt~40K1.00×
07Hamburg~40K1.00×
08Brandenburg~50K0.99×
09Schleswig-Holstein~50K0.97×
10Hessen~100K0.96×
11Rheinland-Pfalz~80K0.96×
12Sachsen~70K0.95×
13Niedersachsen~100K0.92×
14Nordrhein-Westfalen~300K0.90×
15Bayern~200K0.90×
16Baden-Württemberg~200K0.89×
Fig. 06

Affinity by region

Affinity by region — Sun tanning, Germany
0.89×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sun tanning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sun tanning audience
#·InterestCategoryAffinity×
01Sun protective clothingFashion & Accessoires44.85×
02Indoor tanning lotionBeauty & Wellness33.11×
03Sunless tanningBeauty & Wellness16.88×
04Made in ItalyBusiness & Career4.63×
05LingerieFashion & Accessoires3.60×
06FootwearFashion & Accessoires2.62×
07PhotographyArts & Culture2.18×
08ClothingFashion & Accessoires2.09×
09ShoppingShopping2.07×
10Family and relationshipsKids & Family2.05×
11Fitness and wellnessSports2.04×
12BusinessBusiness & Career2.03×
13ReadingLiterature1.99×
14Live eventsMusic & Radio1.99×
15GermanyTravel & Leisure1.97×
16Consumer electronicsTechnology & Electronics1.95×
17MusicBusiness & Career1.88×
18Sports and outdoorsSports1.85×
19DesignHome & Garden1.74×
20Online shoppingShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sun tanning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sun tanning audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.67×
ExtroversionTHRILL1.64×
IndividualismJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sun tanning audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.68×
Need for SecurityCONSERVATISM0.70×
Social Media UsageJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sun tanning have in Germany?

Sun tanning has an estimated audience of 1,573,707 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sun tanning fans?

72.8% of Sun tanning fans are female, 27.2% are male, with an average age of 35.7 years.

03

Which brands do Sun tanning fans like most?

Sun tanning fans show strongest brand affinity for Indoor tanning lotion (33.11×), Sunless tanning (16.88×), and Shopping (2.07×) over the country average.

04

Where do Sun tanning fans live in Germany?

Sun tanning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sun tanning fans also like?

Beyond Sun tanning itself, the audience over-indexes on Sunless tanning (16.88×), Shopping (2.07×), Sun protective clothing (44.85×), and Clothing (2.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sun audiences in Germany

See Sun tanning audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sun tanning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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