Sun tanning Audience in Germany
Sun tanning has an estimated audience of 1,573,707 people in Germany. 72.8% are female, 27.2% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Indoor tanning lotion, Sunless tanning, Shopping, Sun protective clothing, Clothing.
The average Sun tanning fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Indoor tanning lotion, Sunless tanning, Shopping, with strongest over-indexing on Indoor tanning lotion (33.11× the country average). Demographically, the Sun tanning audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Sun
Demographics of Sun tanning fans
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 35.7 |
| Estimated audience size | 1,573,707 |
Audience persona
The typical Sun tanning fan in Germany is more female, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Indoor tanning lotion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 276,444 | 0.8× |
| Bayern | 180,208 | 0.71× |
| Baden-Württemberg | 128,962 | 0.6× |
| Hessen | 112,174 | 0.94× |
| Berlin | 90,595 | 1.29× |
| Niedersachsen | 85,517 | 0.56× |
| Rheinland-Pfalz | 58,334 | 0.74× |
| Brandenburg | 45,210 | 0.93× |
| Schleswig-Holstein | 43,299 | 0.77× |
| Thüringen | 41,854 | 1.04× |
| Sachsen-Anhalt | 40,648 | 1× |
| Sachsen | 40,607 | 0.53× |
| Hamburg | 39,451 | 1.11× |
| Mecklenburg-Vorpommern | 35,751 | 1.19× |
| Bremen | 31,389 | 2.33× |
| Saarland | 28,432 | 1.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indoor tanning lotion | 33.11× | Beauty & Wellness |
| Sunless tanning | 16.88× | Beauty & Wellness |
| Shopping | 2.07× | Shopping |
| Sun protective clothing | 44.85× | Fashion & Accessoires |
| Clothing | 2.09× | Fashion & Accessoires |
| Germany | 1.97× | Travel & Leisure |
| Reading | 1.99× | Literature |
| Sports and outdoors | 1.85× | Sports |
| Music | 1.88× | Business & Career |
| Consumer electronics | 1.95× | Technology & Electronics |
| Family and relationships | 2.05× | Kids & Family |
| Live events | 1.99× | Music & Radio |
| Business | 2.03× | Business & Career |
| Footwear | 2.62× | Fashion & Accessoires |
| Made in Italy | 4.63× | Business & Career |
| Lingerie | 3.6× | Fashion & Accessoires |
| Fitness and wellness | 2.04× | Sports |
| Photography | 2.18× | Arts & Culture |
| Design | 1.74× | Home & Garden |
| Online shopping | 1.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.99 |
| Design Affinity | PREMIUM | 1.87 |
| Luxury Orientation | PREMIUM | 1.85 |
| Quality Awareness | PREMIUM | 1.76 |
| Sustainability | BALANCE | 1.64 |
| Creativity | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 8.2% |
| Italy | 7.3% |
See Sun tanning audiences in other countries
More Sun audiences in Germany
- Sunscreen (1,354,912)
- Sunless tanning (664,839)
- Indoor tanning lotion (282,022)
- Tanning lamp (179,508)
- Sunburn (49,649)
Frequently asked questions
How many fans does Sun tanning have in Germany?
Sun tanning has an estimated audience of 1,573,707 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sun tanning fans?
72.8% of Sun tanning fans are female, 27.2% are male, with an average age of 35.7 years.
Which brands do Sun tanning fans like most?
Sun tanning fans show strongest brand affinity for Indoor tanning lotion (33.11×), Sunless tanning (16.88×), and Shopping (2.07×) over the country average.
Where do Sun tanning fans live in Germany?
Sun tanning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 276,444), Bayern (reach 180,208), and Baden-Württemberg (reach 128,962). These three regions account for the largest share of the active audience.
What other brands do Sun tanning fans also like?
Beyond Sun tanning itself, the audience over-indexes on Sunless tanning (16.88×), Shopping (2.07×), Sun protective clothing (44.85×), and Clothing (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sun tanning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.