Rascasse Audience Intelligence

Indoor tanning lotion Audience in Germany

A data profile of the people who buy, follow and care about Indoor tanning lotion in Germany — modelled from more than twelve digital signal sources. Indoor tanning lotion has an estimated audience of 282,021 people in Germany.

#4among Sun in Germany#6375among Topic in Germany#251in Beauty & Wellness

The average Indoor tanning lotion fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Sun tanning, Tom Selleck, with strongest over-indexing on Scooby-Doo (34.39× the country average).

Demographically, the Indoor tanning lotion audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Individualism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

The typical Indoor tanning lotion fan in Germany is more female, around 39.4 years old, with strong Individualism tendencies and a notable affinity for Scooby-Doo.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indoor tanning lotion profile in Germany.

Audience size
282K
in Germany
Gender
72.6%♀
27.4% male
Age
39.4
average years
Country rank
#18144
Topic in Germany
Fig. 01

Search interest · 12-month trend

+168%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indoor tanning lotion fans

72.6% are female, 27.4% are male, average age 39.4.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Indoor tanning lotion audience in Germany
MetricValue
Female72.6%
Male27.4%
Average age39.4
Estimated audience size282,021
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Indoor tanning lotion audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Indoor tanning lotion audience comes from Germany.

Worldwide audience distribution share by country for Indoor tanning lotion
CountryShare
United States30.9%
United Kingdom8.8%
Spain5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indoor tanning lotion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Indoor tanning lotion fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~10K1.14×
02Hamburg~7K1.09×
03Rheinland-Pfalz~10K1.05×
04Berlin~10K1.00×
05Niedersachsen~30K0.97×
06Hessen~20K0.96×
07Bayern~40K0.94×
08Baden-Württemberg~40K0.94×
09Nordrhein-Westfalen~60K0.92×
Fig. 06

Affinity by region

Affinity by region — Indoor tanning lotion, Germany
0.92×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indoor tanning lotion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indoor tanning lotion audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV34.39×
02Beach PartyTravel & Leisure33.36×
03Sun tanningBeauty & Wellness33.11×
04Tom SelleckMovies & TV22.30×
05Sunless tanningBeauty & Wellness16.27×
06Morgan FreemanMovies & TV12.82×
07Machine learningBusiness & Career12.26×
08Charlotte TilburyBeauty & Wellness12.21×
09Mark ZuckerbergBusiness & Career7.04×
10One-piece swimsuitFashion & Accessoires6.57×
11Billiger.deShopping4.76×
12Hair ExtensionsBeauty & Wellness4.46×
13Polo Ralph LaurenFashion & Accessoires4.26×
14Artificial nailsBeauty & Wellness3.56×
15SkyscannerTravel & Leisure3.41×
16JYSKHome & Garden3.07×
17TrivagoTravel & Leisure3.04×
18Employment agencyBusiness & Career2.92×
19AirbnbTravel & Leisure2.55×
20HairstyleBeauty & Wellness2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indoor tanning lotion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indoor tanning lotion audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.10×
Sports ActivityPOWER1.71×
Quality AwarenessPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indoor tanning lotion audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.45×
CreativityOPEN0.68×
IndulgenceJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indoor tanning lotion have in Germany?

Indoor tanning lotion has an estimated audience of 282,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Indoor tanning lotion fans?

72.6% of Indoor tanning lotion fans are female, 27.4% are male, with an average age of 39.4 years.

03

Which brands do Indoor tanning lotion fans like most?

Indoor tanning lotion fans show strongest brand affinity for Scooby-Doo (34.39×), Sun tanning (33.11×), and Tom Selleck (22.3×) over the country average.

04

Where do Indoor tanning lotion fans live in Germany?

Indoor tanning lotion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Indoor tanning lotion fans also like?

Beyond Indoor tanning lotion itself, the audience over-indexes on Sun tanning (33.11×), Tom Selleck (22.3×), Charlotte Tilbury (12.21×), and Beach Party (33.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sun audiences in Germany

See Indoor tanning lotion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Indoor tanning lotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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