Indoor tanning lotion Audience in Germany
Indoor tanning lotion has an estimated audience of 282,021 people in Germany. 72.6% are female, 27.4% are male, average age 39.4. Top regions: Rheinland-Pfalz, Brandenburg, Baden-Württemberg. Top brand affinities: Scooby-Doo, Sun tanning, JACK & JONES, Charlotte Tilbury, Sunless tanning.
The average Indoor tanning lotion fan in Germany is 39.4 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Brandenburg, Baden-Württemberg. Top brand affinities include Scooby-Doo, Sun tanning, JACK & JONES, with strongest over-indexing on Scooby-Doo (48.19× the country average). Demographically, the Indoor tanning lotion audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Sun
Demographics of Indoor tanning lotion fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 39.4 |
| Estimated audience size | 282,021 |
Audience persona
The typical Indoor tanning lotion fan in Germany is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 20,380 | 1.44× |
| Brandenburg | 19,743 | 2.26× |
| Baden-Württemberg | 18,773 | 0.49× |
| Niedersachsen | 18,673 | 0.68× |
| Bayern | 18,161 | 0.4× |
| Nordrhein-Westfalen | 17,667 | 0.29× |
| Hessen | 13,996 | 0.65× |
| Berlin | 12,494 | 0.99× |
| Hamburg | 11,486 | 1.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 48.19× | Movies & TV |
| Sun tanning | 48.39× | Beauty & Wellness |
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Charlotte Tilbury | 10.21× | Beauty & Wellness |
| Sunless tanning | 16.95× | Beauty & Wellness |
| Airbnb | 3.55× | Travel & Leisure |
| Tom Selleck | 12.87× | Movies & TV |
| Machine learning | 7.73× | Business & Career |
| State school | 16.08× | Kids & Family |
| Morgan Freeman | 8.81× | Movies & TV |
| FIFA World Cup | 2.13× | Sports |
| TikTok | 1.82× | Internet & Social Media |
| H&M | 2.12× | Shopping |
| Digital photography | 3.28× | Business & Career |
| Zac Efron | 6.84× | Movies & TV |
| Primark | 2.67× | Shopping |
| Hermès | 2.45× | Fashion & Accessoires |
| Booking.com | 2.94× | Travel & Leisure |
| Skin care | 2.89× | Beauty & Wellness |
| Natural skin care | 4.03× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.72 |
| DIY Mentality | THRILL | 2.33 |
| Sustainability | BALANCE | 2.01 |
| Early Adopter Mentality | POWER | 2.01 |
| Extroversion | THRILL | 1.96 |
| Individualism | JOY | 1.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| United Kingdom | 8.8% |
| Spain | 5.1% |
See Indoor tanning lotion audiences in other countries
More Sun audiences in Germany
- Sun tanning (1,573,707)
- Sunscreen (1,354,912)
- Sunless tanning (664,839)
- Tanning lamp (179,508)
- Sunburn (49,649)
Frequently asked questions
How many fans does Indoor tanning lotion have in Germany?
Indoor tanning lotion has an estimated audience of 282,021 people in Germany, concentrated in Rheinland-Pfalz and Brandenburg.
What is the gender split and age of Indoor tanning lotion fans?
72.6% of Indoor tanning lotion fans are female, 27.4% are male, with an average age of 39.4 years.
Which brands do Indoor tanning lotion fans like most?
Indoor tanning lotion fans show strongest brand affinity for Scooby-Doo (48.19×), Sun tanning (48.39×), and JACK & JONES (75.56×) over the country average.
Where do Indoor tanning lotion fans live in Germany?
Indoor tanning lotion fans in Germany are most concentrated in Rheinland-Pfalz (reach 20,380), Brandenburg (reach 19,743), and Baden-Württemberg (reach 18,773). These three regions account for the largest share of the active audience.
What other brands do Indoor tanning lotion fans also like?
Beyond Indoor tanning lotion itself, the audience over-indexes on Sun tanning (48.39×), JACK & JONES (75.56×), Charlotte Tilbury (10.21×), and Sunless tanning (16.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indoor tanning lotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.