Rascasse Audience Intelligence

Beach Party Audience in Germany

A data profile of the people who buy, follow and care about Beach Party in Germany — modelled from more than twelve digital signal sources. Beach Party has an estimated audience of 245,174 people in Germany.

#254among Touchpoint in Germany#1628in Travel & Leisure

The average Beach Party fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tropical Islands Resort, Beach tennis, Tankini, with strongest over-indexing on Tropical Islands Resort (24.84× the country average).

Demographically, the Beach Party audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Travelling, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beach Party fan in Germany is more female, around 38.2 years old, with strong Travelling tendencies and a notable affinity for Tropical Islands Resort.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beach Party profile in Germany.

Audience size
245K
in Germany
Gender
55.5%♀
44.5% male
Age
38.2
average years
Country rank
#19923
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beach Party fans

55.5% are female, 44.5% are male, average age 38.2.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Beach Party audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age38.2
Estimated audience size245,174
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Beach Party audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3924%
40-4923%
50+14%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Beach Party audience comes from Germany.

Worldwide audience distribution share by country for Beach Party
CountryShare
Italy66.8%
United States5.9%
Germany3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beach Party audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beach Party fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.50×
02Mecklenburg-Vorpommern~6K1.35×
03Baden-Württemberg~40K1.18×
04Brandenburg~9K1.15×
05Nordrhein-Westfalen~60K1.13×
06Hessen~20K1.06×
07Rheinland-Pfalz~10K1.06×
08Niedersachsen~20K0.96×
09Sachsen~10K0.94×
10Bremen~2K0.94×
11Hamburg~5K0.91×
12Schleswig-Holstein~8K0.90×
13Thüringen~6K0.90×
14Saarland~3K0.90×
15Berlin~9K0.85×
16Sachsen-Anhalt~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Beach Party, Germany
0.82×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beach Party audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beach Party audience
#·InterestCategoryAffinity×
01Camelbeach WaterparkBrand83.64×
02Adventure Island (water park)Travel & Leisure82.75×
03Holiday World & Splashin' SafariTravel & Leisure81.18×
04JantzenFashion & Accessoires81.01×
05American Cruise LinesTravel & Leisure79.42×
06Xel-Ha ParkTravel & Leisure77.82×
07Beach tennisSports70.01×
08Beach Park (water park)Travel & Leisure69.92×
09Louis CruisesTravel & Leisure68.59×
10Tanning activatorBeauty & Wellness51.24×
11Indoor tanning lotionBeauty & Wellness33.36×
12Tanning lampBeauty & Wellness30.33×
13Bikini variantsFashion & Accessoires29.60×
14TankiniFashion & Accessoires28.61×
15Therme ErdingTravel & Leisure25.46×
16Tropical Islands ResortTravel & Leisure24.84×
17Tapir!Music & Radio18.43×
18Sunless tanningBeauty & Wellness17.82×
19OktoberfestTravel & Leisure9.58×
20TUI CruisesTravel & Leisure8.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beach Party audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beach Party audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.85×
CreativityOPEN1.43×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beach Party audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Early Adopter MentalityPOWER0.95×
SustainabilityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beach Party have in Germany?

Beach Party has an estimated audience of 245,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beach Party fans?

55.5% of Beach Party fans are female, 44.5% are male, with an average age of 38.2 years.

03

Which brands do Beach Party fans like most?

Beach Party fans show strongest brand affinity for Tropical Islands Resort (24.84×), Beach tennis (70.01×), and Tankini (28.61×) over the country average.

04

Where do Beach Party fans live in Germany?

Beach Party fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Beach Party fans also like?

Beyond Beach Party itself, the audience over-indexes on Beach tennis (70.01×), Tankini (28.61×), Holiday World & Splashin' Safari (81.18×), and Indoor tanning lotion (33.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Beach Party audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beach Party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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