Beach Party Audience in Germany
Beach Party has an estimated audience of 245,174 people in Germany. 55.5% are female, 44.5% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tropical Islands Resort, Beach tennis, Tankini, Holiday World & Splashin' Safari, Indoor tanning lotion.
The average Beach Party fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tropical Islands Resort, Beach tennis, Tankini, with strongest over-indexing on Tropical Islands Resort (24.84× the country average). Demographically, the Beach Party audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Beach Party fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 38.2 |
| Estimated audience size | 245,174 |
Audience persona
The typical Beach Party fan in Germany is more female, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tropical Islands Resort.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,335 | 1.14× |
| Bayern | 58,140 | 1.48× |
| Baden-Württemberg | 40,719 | 1.22× |
| Niedersachsen | 23,234 | 0.98× |
| Hessen | 20,425 | 1.09× |
| Rheinland-Pfalz | 12,523 | 1.02× |
| Sachsen | 11,387 | 0.95× |
| Berlin | 9,558 | 0.87× |
| Brandenburg | 9,402 | 1.24× |
| Schleswig-Holstein | 7,561 | 0.86× |
| Mecklenburg-Vorpommern | 7,483 | 1.6× |
| Hamburg | 5,046 | 0.91× |
| Thüringen | 4,582 | 0.73× |
| Sachsen-Anhalt | 3,272 | 0.52× |
| Saarland | 1,888 | 0.63× |
| Bremen | 1,628 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tropical Islands Resort | 24.84× | Travel & Leisure |
| Beach tennis | 70.01× | Sports |
| Tankini | 28.61× | Fashion & Accessoires |
| Holiday World & Splashin' Safari | 81.18× | Travel & Leisure |
| Indoor tanning lotion | 33.36× | Beauty & Wellness |
| Beach Park (water park) | 69.92× | Travel & Leisure |
| Tanning activator | 51.24× | Beauty & Wellness |
| Therme Erding | 25.46× | Travel & Leisure |
| Oktoberfest | 9.58× | Travel & Leisure |
| Sunless tanning | 17.82× | Beauty & Wellness |
| Tapir! | 18.43× | Music & Radio |
| Camelbeach Waterpark | 83.64× | |
| American Cruise Lines | 79.42× | Travel & Leisure |
| Jantzen | 81.01× | Fashion & Accessoires |
| Xel-Ha Park | 77.82× | Travel & Leisure |
| Tanning lamp | 30.33× | Beauty & Wellness |
| Bikini variants | 29.6× | Fashion & Accessoires |
| Adventure Island (water park) | 82.75× | Travel & Leisure |
| Louis Cruises | 68.59× | Travel & Leisure |
| Wild Wadi Water Park | 85.94× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.42 |
| Travelling | THRILL | 2.14 |
| Sustainability | BALANCE | 1.82 |
| Quality Awareness | PREMIUM | 1.7 |
| Community Orientation | OPEN | 1.6 |
| Sports Activity | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 66.8% |
| United States | 5.9% |
| Germany | 3.5% |
See Beach Party audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Beach Party have in Germany?
Beach Party has an estimated audience of 245,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beach Party fans?
55.5% of Beach Party fans are female, 44.5% are male, with an average age of 38.2 years.
Which brands do Beach Party fans like most?
Beach Party fans show strongest brand affinity for Tropical Islands Resort (24.84×), Beach tennis (70.01×), and Tankini (28.61×) over the country average.
Where do Beach Party fans live in Germany?
Beach Party fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,335), Bayern (reach 58,140), and Baden-Württemberg (reach 40,719). These three regions account for the largest share of the active audience.
What other brands do Beach Party fans also like?
Beyond Beach Party itself, the audience over-indexes on Beach tennis (70.01×), Tankini (28.61×), Holiday World & Splashin' Safari (81.18×), and Indoor tanning lotion (33.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beach Party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.